PR of homepage when other pages have more lniks
-
This is going to sound like such a newbie question. I don't know how I've been doing SEO all this time and haven't come across the answer.
It's usually true that a homepage will have the most backlinks, but what if it doesn't? What if an internal page has more links? Is it possible for an internal page to have a higher PR than a homepage?
Additionally, if I do on-page SEO for many internal pages of my site, will it only help those particular pages or will it give the whole site a boost, thus making the homepage rank higher in the SERPS?
-
Its not just from backlinks. I've got blogs where the homepage is PR1 but posts are PR3, due to social signals and shares of the post. This seems to be happening more recently.
-
No Panda problems. It's a legitimate business whose website I'm just trying to make as optimized as possible. www.stadriemblems.com
Most of our product pages only have about a paragraph of text in them like this one. I was hoping by adding five or six paragraphs of helpful information to all of those pages like this one that Google would consider the whole site more helpful rather than only the page.
I mean, individual pages have to count in some way toward the quality of the overall site in Google's eyes. I've always heard that it's a good thing to have a lot of indexed pages--as long as they're good. So if it's only individual pages that matter, then what's the difference between a site that has 1,000 quality pages vs. a two page site as far as home page ranking goes?
Is having 1,000 indexed pages only a good thing because you have 1,000 chances to rank for 1,000 different terms, and has no bearing on the homepage?
-
Great points Doug.
-
If those pages you write attract their own inbound links then the link-juice that flows into your site, into those pages, will also flow to the other pages on your site giving other pages on your site a boost too.
Don't just think of link juice as something that flows down from your home page.
Adding more (quality) content will also help your website rank for all those lovely long-tail keywords.
Just remember that it's not JUST about links/link-juice. The pages should have a purpose and be written for the audience you're targeting. Make sure you're thinking about answering their questions rather than your own, and provide them with the information they need.
-
Ingeneral (I have not seen your site or know what problems it might have), if your site was hit by panda then adding great content to all your pages would probably help your homepage rank better for your targeted keywords. However, I don't know if you are having a panda problem or just need to do more link building to your homepage and optimize it. A panda penalty can reduce the rankings of all the pages on a site.
Also, adding quality content that helps the user is never the wrong choice to make. However, if you are trying to get your homepage ranking better for a specific phrase and you don't have penalties/filters on the page. Then I would probably focus on link building and doing on page SEO for that page and funneling the link juice from the other high PR pages on the site to my homepage more efficiently.
I hope this helps.
Thanks,
Jason
-
So if I devote a lot of time to adding a lot of quality content to my site--lots of text and helpful information about our products, Google doesn't view the site in general as better and more informative, thus ranking the home page higher? All that extra text helps is just the page it's on?
-
Marisa,
Yes, it is possible for an internal page to have higher PR than the hompage. Sometimes a site will host a viral piece of content (infographic, quiz or an awesome blog post etc..) that will dramatically increase that pages PR. This is not a bad thing, but can be a very good asset.
On to your last question, depending on how you have your internal link structured the link juice coming into the site will help all your pages rank more aggressively in the SERPs. ingeneral onpage SEO will only help the page that you are optimizing ranking more aggressively. However, if you are optimizing your internal links to other pages, this will help those pages rank better too. So in short, it depends on what you are doing. If you are just optimizing the Title tag, meta description, H1 tag and keywords on the page. You are really only helping that page rank better. However, if you are linking to other pages from within the body copy and optimizing your internal links to pass more juice. That will help all your pages rank better.
Remember that google doesn't rank site, it ranks pages.
I hope this helps.
Thanks,
Jason
-
All those deep pages that have lots of back links also pass on page rank via their links too and I bet that in most cases pages on a website have one or more links back to the homepage...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use Internal Search pages as Landing Pages?
Hi all Just a general discussion question about Internal Search pages and using them for SEO. I've been looking to "noindexing / follow" them, but a lot of the Search pages are actually driving significant traffic & revenue. I've over 9,000 search pages indexed that I was going to remove, but after reading this article (https://www.oncrawl.com/technical-seo/seo-internal-search-results/) I was wondering if any of you guys have had success using these pages for SEO, like with using auto-generated content. Or any success stories about using the "noindexing / follow"" too. Thanks!
Technical SEO | | Frankie-BTDublin0 -
Pages not indexed
Hey everyone Despite doing the necessary checks, we have this problem that only a part of the sitemap is indexed.
Technical SEO | | conversal
We don't understand why this indexation doesn't want to take place. The major problem is that only a part of the sitemap is indexed. For a client we have several projects on the website with several subpages, but only a few of these subpages are indexed. Each project has 5 to 6 subpages. They all should be indexed. Project: https://www.brody.be/nl/nieuwbouwprojecten/nieuwbouw-eeklo/te-koop-eeklo/ Mainly subelements of the page are indexed: https://www.google.be/search?source=hp&ei=gZT1Wv2ANouX6ASC5K-4Bw&q=site%3Abrody.be%2Fnl%2Fnieuwbouwprojecten%2Fnieuwbouw-eeklo%2F&oq=site%3Abrody.be%2Fnl%2Fnieuwbouwprojecten%2Fnieuwbouw-eeklo%2F&gs_l=psy-ab.3...30.11088.0.11726.16.13.1.0.0.0.170.1112.8j3.11.0....0...1c.1.64.psy-ab..4.6.693.0..0j0i131k1.0.p6DjqM3iJY0 Do you have any idea what is going wrong here?
Thanks for your advice! Frederik
Digital marketeer at Conversal0 -
One landing page or many?
I can not understand which is the best way to target similar keywords. Do the best way is create landingpage for each long tail keyword landing page or better one but with all included keywords? On the siste i have landingpages: 1. Metal doors 1.2. Steel doors for private houses 1.3. Durvis 1.4 Metal doors for technical rooms and so on. In Latvian language it sounds ok. Some time ago for other sites it worked good but now it just does not work. I see google meses these results up and seo performance is bad. Can you suggest correct structure? Thanks metāla durvis dzīvoklim un mājai m24 metāla durvis sos serviss durvju atvēršana
Technical SEO | | Felter0 -
HTTPS for form pages?
I am creating a small business website for a friend in Recruitment. It’s very small and mainly just a shop window for the business. There’s no login area for the website, but there are two areas were users can enter information: General contact us form (giving email and phone number) Applying for a job (attaching a resume) The forms are using Ninja Forms – which I believe are secure in passing information. But am I missing anything? Do I need to make these pages https at all? I’m quite new to building sites from scratch. Thanks for your help
Technical SEO | | joberts0 -
Mobile & desktop pages
I have a mobile site (m.example.com) and a desktop site (example.com). I want search engines to know that for every desktop page there is a mobile equivalent. To do this I insert a rel=alternate on the desktop pages to the mobile equivalent. On the mobile pages I insert a rel=canonical to it's equivalent desktop page. So far so good BUT: Almost every desktop page has 4 or 5 copies (duplicate content). I get rid of this issue by using the rel=canonical to the source page. Still no problem here. But what happens if I insert a rel=alternate to the mobile equivalent on every copy of the source page? I know it sounds stupid but the system doesn't allow me to insert a rel=alternate on just one page. It's all or nothing! My question: Does Google ignore the rel=alternate on the duplicate pages but keeps understanding the link between the desktop source page & mobile page ? Or should I avoid this scenario? Many Thanks Pieter
Technical SEO | | Humix0 -
From page 1th to page 18th @ Google
Hello Mozzers! I have a question, you may help.. How may it be possible that a page ranking well (1th result) goes from 1th result to the 18th page just in 1 day? It doesnt seem to be any kind of penalization.. I now had all suspicious outgoing links to be nofollow (they were not before), this may be a cause .. (?) Do you have any other suggestion? Thanks
Technical SEO | | socialengaged0 -
Pages extensions
Hi guys, We're in the process of moving one of our sites to a newer version of the CMS. The new version doesn't support page extensions (.aspx) but we'll keep them for all existing pages (about 8,000) to avoid redirects. The technical team is wondering about the new pages - does it make any difference if the new pages are without extensions, except for usability? Thanks!
Technical SEO | | lgrozeva0 -
Page not being indexed
Hi all, On our site we have a lot of bookmaker reviews, and we are ranking pretty good for most bookmaker names as keywords, however a single bookmaker seems to have been shunned by Google. For a search "betsafe" in Denmark, this page does not appear among the top 50: http://www.betxpert.com/bookmakere/betsafe All of our other review pages rank in top 10-20 for the bookmaker name as keyword. What to do if Google has "banned" a page? Best regards, Rasmus
Technical SEO | | rasmusbang0