Keyword in Domain or not?
-
My on page optimization grade is an "A" with the following factors;
Factor Overview
<dl class="scoreboard clearfix">
<dt>Critical Factors</dt>
<dd>4 / 4</dd>
<dt>High Importance Factors</dt>
<dd>7 / 7</dd>
<dt>Moderate Importance Factors</dt>
<dd>8 / 9</dd>
<dt>Low Importance Factors</dt>
<dd>11 / 11</dd>
<dt>Optional Factors</dt>
<dd>5 / 5</dd>
</dl>
The main thing I appear to be missing is keywords in my URL. How truly important is that in today's SEO world and how much time or ranking would be lost if I do not have control to change the external links to my website if I decided to migrate to a keyword relevant url?
-
I agree with Marcus - if you are creating new urls and articles - keyword rich urls can deliver some added value but are overall of lesser importance to other contributing page factors.
-Phil
-
Hey, it's a nice thing to have, desirable for sure, but consider it something to do for new pages and articles rather than something you desperately want to change on existing content. I would always avoid changing page names if at all possible and where you are ticking 35 out of 36 boxes as above this is not going to bring big rewards.
An exact answer, would always depend on the specific keyword, page, case etc but as a general rule of thumb, I sincerely would not lose any sleep over this one!
Hope this helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix keyword cannibalization?
Hello All, I am a webmaster of http://www.bannerbuzz.com and I have some problem in keyword cannibalization in my store, i have lots of categories related to banners, and in Banner section my my keyword is vinyl banners and my all categories urls structure connected with vinyl banners, I am definitely sure that keyword cannibalization issue in my website and i want to resolve it as soon as possible, so can anyone please help me how can i resolve this issue with effective way or without affected my keyword ranking? My Keywords Vinyl Banners : http://www.bannerbuzz.com/full-color-vinyl-banners.html
Technical SEO | | CommercePundit
Custom Banners : http://www.bannerbuzz.com/custom-vinyl-banners.html
Outdoor Banners : http://www.bannerbuzz.com/outdoor-vinyl-banners.html My 1 keyword vinyl banners is affected, so can anyone please look at these pages and let me know how can i resolve keyword cannibalization from my website.? Thanks
BannerBuzz.com0 -
Does a sub-domain benefit a domain...
I have seen some mixed comment as the whether a sub-domain would benefit from the authority built up by its domain... but does a domain benefit from a sub-domain?
Technical SEO | | Switch_Digital0 -
Do bad links to a sub-domain which redirects to our primary domain pass link juice and hurt rankings?
Sometime in the distant past there existed a blog.domain.com for domain.com. This was before we started work for domain.com. During the process of optimizing domain.com we decided to 301 blog.domain.com to www.domain.com. Recently, we discovered that blog.domain.com actually has a lot of bad links pointing towards it. By a lot I mean, 5000+. I am curious to hear people's opinions on the following: 1. Are they passing bad link juice? 2. does Google consider links to a sub-domain being passed through a 301 to be bad links to our primary domain? 3. The best approach to having these links removed?
Technical SEO | | Shredward0 -
Domain forwarding
Hi Is it ok or bad practice to domain forward shorter more memorable snappier domains used for promoting a website to a longer domain where the website actually lives, such as: Promoting in social media profiles, emails and offline literature a domain with forwarding set up like: www.brand.com To the main website: www.brandincludingprimaryproductrelatedkeyword.com And if ok (not bad practice), since its the forwarded domains that are being promoted they are hence the links most likely to be shared on social media and other websites so will they be treated like 301's and 'link building' for those will pretty much equate to link building for the main domain (or not) ? Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
New domain's Sitemap.xml file loaded to old domain - how does this effect SEO?
I have a client who recently changed their domain when they redesigned their site. The client wanted the old site to remain live for existing customers with links to the new domain. I guess as a workaround, the developer loaded the new domain's sitemap.xml file to the old domain. What SEO ramifications would this have if any on the primary (new) domain?
Technical SEO | | julesae0 -
Redirect non www. domain to WWW. domain for established website?
Hey guys, The website in question has been online for more than 5 years but there are still 2 versions of the website. Both versions are indexed by Google and of course, this will result in duplicate content. Is it necessary to redirect the non-www domain to the www. domain. What are the cons and advantages? Will the www. links replace the non-www links when it comes to keyword rankings? Thanks.
Technical SEO | | BruLee0 -
I think I have a penalty on my domain...
my domain is www.brighttights.com it is an affiliate marketing website in the niche of tights and lingerie. A few months back my traffic was pretty good, doing about 500 hits a day from product search terms only. After the panda updates I blocked all the product pages from google as they were duplicate content and I am now working on a program of seing for the category and homepages instead. I am using much more generic, and high volume, keywords for these. Several months later I seem to not only be down to 7 people a day on my website but i'm not even ranking for terms such as "bright tights". I used to be no1 for this. I have domain authority of 27 so it's not terrible, competitors on the first page range from 45 to 9. This lack of ranking for the sites name/domain name term is leading me to wonder if I have a penalty on the site. Any feedback would be gratefully received.
Technical SEO | | Grumpy_Carl0 -
URL paths and keywords
I'm recommending some on-page optimization for a home builder building in several new home communities. The site has been through some changes in the past few months and we're almost starting over. The current URL structure is http://homebuilder.com/oakwood/features where homebuilder = builder name Oakwood Estates= name of community features = one of several sub-paths including site plan, elevations, floor plans, etc. The most attainable keyword phrases include the word 'home' and 'townname' I want to change the URL path to: http://homebuilder.com/oakwood-estates-townname-homes/features Is there any problem with doing this? It just seems to make a lot of sense. Any input would be appreciated.
Technical SEO | | mikescotty0