Keyword in Domain or not?
-
My on page optimization grade is an "A" with the following factors;
Factor Overview
<dl class="scoreboard clearfix">
<dt>Critical Factors</dt>
<dd>4 / 4</dd>
<dt>High Importance Factors</dt>
<dd>7 / 7</dd>
<dt>Moderate Importance Factors</dt>
<dd>8 / 9</dd>
<dt>Low Importance Factors</dt>
<dd>11 / 11</dd>
<dt>Optional Factors</dt>
<dd>5 / 5</dd>
</dl>
The main thing I appear to be missing is keywords in my URL. How truly important is that in today's SEO world and how much time or ranking would be lost if I do not have control to change the external links to my website if I decided to migrate to a keyword relevant url?
-
I agree with Marcus - if you are creating new urls and articles - keyword rich urls can deliver some added value but are overall of lesser importance to other contributing page factors.
-Phil
-
Hey, it's a nice thing to have, desirable for sure, but consider it something to do for new pages and articles rather than something you desperately want to change on existing content. I would always avoid changing page names if at all possible and where you are ticking 35 out of 36 boxes as above this is not going to bring big rewards.
An exact answer, would always depend on the specific keyword, page, case etc but as a general rule of thumb, I sincerely would not lose any sleep over this one!
Hope this helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old Redirected Domain is replacing my current domain on SERPs
Hello everyone, All of a sudden a 2 year old redirected domain is replacing my current domain for 2 weeks now, my site is apitus.com and my old domain is aptitus.pe (the redirect is still working), however this only happens on my country google results (google.com.pe), if you check my site on google.com, everything looks ok even with a sitelink, which I no longer have on my country search results. Back to the issue, the first thing I thought was go to Search Console and take it out from the index, so I asked for access by uploading a file but since everything on that old site redirects to my current site I can't make such action. While still waiting for such access, is there anything else I could do?. Thanks in advance. PD: I'm adding the images of my SERPs CmzN8kY G3zZwwj
Technical SEO | | JoaoCJ0 -
Do Meta Keywords matter?
I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?
Technical SEO | | Brandonp0 -
Domain vs Sub Domain and Rankings
Hi All Wanting some advice. I have a client which has a number of individual centres that are part of an umbrella organisation. Each individual centre has its own web site and some of these sites have similar (not duplicate content) products and services. Currently the individual centres are sub domains of the umbrella organisation. i.e. Umbrella organisation www.organisation.org.au Individual centres are sub domains i.e. www.centre1.organisation.org.au, www.centre2.organisation.org.au etc. I'm feeling that perhaps this setup might be affecting the rankings of the individual sites because they are sub domains. Would love to hear some thoughts or experience on this and whether its worth going through the process of migrating the individual centre domains. Thanks Ian
Technical SEO | | iragless0 -
Buying Expired Domains
Recently i was looking to buy some good quality Expired Domains. But while performing site and links query on such domains in google, none of the domains are showing any links or pages indexed in Google but the same domains are showing hundreds of links in opensiteexplorer for that domains. So does Google has started devaluing expired domains or will expired domains recover all their rankings after re registration by us.
Technical SEO | | amit910 -
Do keywords in url parameter count?
I have a client who is on an older ecommerce platform that does not allow url rewrites in anyway. It would cost a ton of money to custom dev a solution. Anyways right now they have set up a parameter on their product urls to at least get the keyword in there. My question is, will this keyword actually be counted since it is in a parameter? An example url is http://domain.com/Catalog.aspx?Level1=01&Level2=02&C=Product-name-here Does this 'product-name-here' count as having the keyword in the url according to google?
Technical SEO | | webfeatseo0 -
Sub Domains
Hi,,, Okay we have 1 main site , a few years back we went down the road of sub domains and generated about 10. They have page rank and age but we wish to move them back to the main web site. What is the correct or best way to achieve this. 1 copy all content to the main web site creating dup pages and then use a redirects from the sub pages to the new dup pages on the main domain... or 2 write new content on the main domain for the subdomain pages and redirect to the new content. Problem with 2 is the amount of work involved...
Technical SEO | | NotThatFast0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0 -
Question about domain redirects
One of my clients has an odd domain redirect situation. See if you can get your head round this: Domain A is set-up as a domain alias of Domain B Entering domain A or domain B takes you to default.asp on domain B. The default.asp includes VB script to check the HTTP_HOST variable. It checks whether the main doman name for domain A is present in the HTTP_HOST and if so redirects it to domain A/sub-folder/index.htm. If not present it redirects to domain B/index.htm. In both cases the redirect uses a response.Redirect clause. I think what is trying to be achieved is to redirect requests to Domain A to a sub-folder of Domain B. It works but seems extremely convoluted. Can anyone see problems with this set-up? Will link juice be lost along the redirect paths?
Technical SEO | | bjalc20110