Value of a link from very large profile site
-
Hello
We have an opportunity to get a link from a very large traffic site. It comes with a price tag, and Im wondering if it is worth it. Is it ok to mention the page and cost?
It is the 5th largest internet site. Would be on their benefactors page. There are many other sites linking from the page, and its obvious they are on there for the link value.
I know sometimes one link can do wonders for rankings, where thousands of others can not. But wondering if there is any way to quanitfy this.
Is it worth it for the value of the backlink? If we link to the home page, the link juice (alot I hope) would pass through to the deeper pages, and increase their rankings for their target keywords?
Thanks for your advise.
Sam
-
A link with "KWA KWB" pointing to a page trying to rank for KWA is not going to be as strong as if it was just a link with 'KWA' as "KWA KWB" is effectively saying the page is about 'KWA+KWB' (if you appreciate the difference).
If KWA was 'monitors' and KWB was 'keyboards' then a link with "KWA KWB" would be a signal that the page was about "monitor keyboards", not either monitors or keyboards.
So if the page was trying to rank for both KWA and KWB you would almost certainly have to build links with just 'KWA' or 'KWB' anchor text in order to attain high rankings on either.
While you need a more robust selection of anchor text in your general link profile, it would be advisable to use the power of this link with an exact match anchor link for just one of your keywords.
-
Barry
But wouldnt having more KW help with longer tail and other combinations of the KW's?
Or would having more KW dilute the juice for the primary KW?
I just want to understand this right before giving them the final decision
Thanks for your help
-
Should just have a single keyword anchor text ideally.
-
H iBarry
Thanks for your help. So Ive decided to go ahead with it. I have the following questions though. What would be the best way to do this link as far as anchor text? I will have the link come to the home page.
Main KW is Keyword A
Secondary Keyword is Keyword B and Keyword C
Actually all combinations such as KWB KWA and KWC KWA and KWB KWC KWA are all desired phrases to rank for
For the anchor text of the link, which would be ideal? Would one with more secondary KW, hurt or dilute the effect for the main KWA?
- KWA
- Compnay Name KWA
- Compnay name KWA KWB
- Company name KWA KWB KWC
Should we put as many KW as is allowed, and sounds reasonable?
Thanks
Sam
-
Linkscape will show Passing which is the juice that the site is passing. You can sort many different ways. I really hope this comes to the Campaigns!
Run a basic report, then a detailed report, then click on the tab for Links to Domains. Then you can sort out no-follows, links from the same subdomain, etc.
Play around a bit, then run a report on your competitor and see what links are passing good juice, including this site in question.
-
Yup, not the end of the world being further down, but the higher the better. A page of that rank though will get all links crawled, I should think.
-
Barry, I always clicked reply under the last response. Its acting goofy. Sometimes it opened the compose box under a much higher message in the thread. I tried refreshing, and still no. This time it worked though Sorry for the trouble
Why? does being higher up on the list of links make a difference in the value of the link?
-
I like how you always reply to the wrong message
Eh, well, it's kind of up to you and what your internal link structure looks like. If your homepage is already top for the words you want it to be then pointing it to a subpage that isn't ranking may be an idea, if not, point it to the home page.
Depends what you're allowed anchor text wise as well I suppose.
And here's a thought, since the links are listed alphabetically, if you have any keywords with starting with 'A' I might go for that
-
Thanks Barry - should have known that
There are a few pages on our site that are not ranking well for their target KW.
A link of this value (we'll probably never have one more valuable), do you think it would be good to point it to a deep page we want to rank for, or to the home page? Will the passing of link juice be better one way or another ie if inot the deep page will it flow to all other pages. (the pages are all well interlinked in the navigation) but the home page has the highest PR
-
Hover?
As in hover over the link to see where it points (pops up in the bottom left)
Alternatively if you want a list of them, bang the page into - http://www.yellowpipe.com/yis/tools/lynx/lynxview.cgi - and it'll give you a list of links at the bottom. You'll need to pull out the navigation links and stuff though.
-
Barry, great info . Thanks. By the way, is there a tool you can recommend, or a browser plug in, that would display the URls that each anchor texted link points to, so you can easily see if its to a deep page or homespage, and to what url? I use chrome, if you know of anything. Thanks
-
Well if there were less links it would probably even make a PR 5 or 6, but yeah.
Also it's actually 3 or 4 pages, but each are indexed individually and have their own PR (between 5 and 7) just because of the way the site structure is (duplicate content!), but still, yes, it would appear to be valuable.
Whether or not it's worth it to you, is another question
-
Thanks Barry that helps alot. I might test some more myself that way. Looks pretty valuable then? Where one link pointing in can make it a PR4?
-
I just put a few of the URLs that were already on the page(s) into linkscape and saw what came back, then did a full report once I found one that was pretty much ONLY using that link to rank.
The link I picked was a deep link (not homepage) and only had this link going to it (according to linkscape), checking out the site the domain wasn't hugely powerful with only a dozen unique domains pointing in (none as impressive), but the page linked to had PR 4.
So, while it's a bit of supposition, I would imagine that the link is accounting for most of the 'juice' passing to the page (and indeed the site).
-
@Barry
Thanks. Could you explain what you mean in a little more detail? How did you judge that?
Thanks
Sam
-
Richard
Thanks. I am unable to do that actually, its not a situation where I can test. In general how would that work? How could I measure how much link juice is passed?
Also, when you use linkscape to see backlinks, are the links listed in order or perceived passed linkjuice? Why do some backlinks show and some not show?
Thanks
-
Richard
Thanks. I am unable to do that actually, its not a situation where I can test. In general how would that work? How could I measure how much link juice is passed?
Also, when you use linkscape to see backlinks, are the links listed in order or perceived passed linkjuice? Why do some backlinks show and some not show?
Thanks
-
Thought I'd have a look, there's one site with just a link from that page (and the 4 variations of it, PR 5-7) and it has a PR4 itself, so it's almost definitely passing juice along.
-
Sam,
A few questions before I answer your question.
How many other websites would be listed on that page?
Do they openly offer such deals of buying links?
Will you be getting a HTML textlink with nofollow?
Is the page hosting your link followed and indexed?
-
I would place one of those other link into linkscape (http://www.seomoz.org/linkscape) and test to see how much juice is being passed to that site from this big site.
The page could be ranking very well, but if there are a number of other links on the page, the juice might get so diluted that the price might not be worth it.
Test it and post the results.
-
You've given everything away! I know where the poison is!
Well it is a big PR 7 link, though there are already a lot of links on the page. I think it would grant a level of authority you couldn't otherwise buy but, I've never thought about it really. I think I might depending on what the 'cost' was.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Penalty? NoFollowed Link Profile
Could an abnormal ratio of nofollow links cause a drop in rankings? Our "Followed Linking Root Domains vs. NoFollowed Linking Root Domains" is 50/50... while our competitors have an average ratio of 90/10. The reason for our abnormal ratio is that: A) We're a relatively new site, with a small link profile so far. B) We have a WordPress plugin that allows other publishers to add our content to their site (which has a nofollow backlink included). And, as a followup question... if we removed the nofollow backlink completely, but still left the branded text there... could we potentially still benefit from it (our brand name being near targeted keywords that appear in the plugin content)?
Link Building | | JABacchetta0 -
Link in Disqus profile
Hey guys, could you help me with the following issue. When I leave a comment via Disqus, it adds my url as plain text to the code of the page I left my comment on. At the same time, a backlink to my site is in my Disqus profile (once you click on the user name in your comment) So, my question is if Google will consider such a backlink as a legit link to my site and if it makes general sense for SEO to leave Disqus comments?
Link Building | | VinceWicks0 -
More than 2K dofollow links, from one site with one anchor text?
A week ago one person of our team added a link with anchor text on a web directory website PR5, but from this one link, Google indexed more than 2K links from this website with same anchor text, and then our keyword ranked first on SERP. The problem is that this clearly look like SPAM to Google, so which way is better to remove this link, with disawow tool, or to contact the web directory site owner?Could anyone give me any advice for this?
Link Building | | cvissi0 -
Around 10% of our backlink profile is made up of branded links from one Japanese site, do we disavow?
We have recently changed domain names and all the links are going to the old domain. We are wondering whether we should disavow them all as they are the majority of our backlink profile at the moment.
Link Building | | cttgroup0 -
When placing content on external sites, what are some best practices for back links?
Hi there, I am working on a content strategy that includes placing content (i.e. bylined articles, how-to's, guest blogs, etc.) on other web sites and embedding links back to our site. In some cases we're very limited to what we can do with our bank links (i.e. just a company url), and in other cases we are free to place multiple anchor links within the content. In cases where we have no limitations, what are some best practices for implementing back links? I understand it's important to link to deep pages (not just our home page), have diverse anchor text, and make the anchor links relevant to the surrounding content. Are there other things I should be thinking about in order to maximize the SEO value of such placements? For example, is it better to have just one anchor link per placement? Or should I aim to embed multiple anchor links within a single placement? Any advice would be much appreciated! Sincerely, Debra
Link Building | | Cherwell-Software0 -
Why are good authority links to my site not showing?
Hi, about a month ago, I obtained a couple of good authority external links into my client's site. One of these is from a local government site, ie a .gov.uk website, which has a Domain Authority of 99 according to OSE and a page authority of 67. However, these links are not showing up in SEOmoz or OSE and the domain authority of my client's site has not changed. Why do the links not show? Surely a period of 5 weeks is long enough for these links to be indexed?
Link Building | | mfrgolfgti0 -
'dilution' of link value.
Running ecommerce site selling childrens clothing for norwegian market. Most important keyword childrens clothing (barneklær) isnt too competitive (34 if i remember correct). The 2nd most important has very low competition (5 i think). I am starting a 3 month add with the best blog i found in norway. I am getting a 150x150 ad. In addition she is giving me a presentation in her blog tekst and allows me to arrange giveaway on my terms. She is allowing me to choose anchor text to use in presentation. Her stats to me seem very solid PA 58, DA 50 mozr 5,2 , mozt 4,6. http://www.joridkvam.com/ Should I in the upcoming months try to get in as many anchor texts links from her to different pages on my site. I have main words and producers etc that i am optimizing for on differnt sites. Or will the value of them just get diluted? so basically try to get in 2 links or 10 ? I am also curious as to which extent this one link will affect my ratings. I am ranking 24th for main term atm ( http://www.epleskrinet.no/ ) . Any one have any guesses ? thanks
Link Building | | danlae0 -
How do I know if an inbound link offers value?
Is there a way to find out if inbound links that have been pointing to my site for a year or more are still offering value to my site. I know the value decreases over time (especially press release and blog article links), but it would be nice to know how much value bring to a site.
Link Building | | BradBorst0