What should I get my assistant to do? (SEO wise, no real results!)
-
We own a video search site like casttv.com, now there is not much 'content' we can develop. I want to rank high for certain video names for Google.
In terms of seo, i have told our assistant (seo guy now) to basically find all sites on the net related to videos and collect their about us and contact them, and see if we can build any sort of partnership and also to post a new interesting article a day for our blog... He has contacted 500 sites of which we were able to get good links from 5 of them (1 way). He has exhausted his search of quality 'video' sites, now what? what can I have him do so we can actually start ranking, we have 100k pages indexed of which we have around 1million.
Only the top pages are allowed to be indexed, in terms of off page seo, what can I have our seo guy do all day now? should I fire him ($3k a month) and get a PR firm to try to get us into newspapers instead?
-
Honestly, if SEO is important to your business I think you may want to hire a SEO, rather than trying to have your assistant do it. I don't mean to sound harsh, but that could be your first failure point.
Ultimately the first step in linkbuilding is to answer the question "Why should a site link to you, and not any other equivalent sites?"
This is where the content creation comes from -- giving people a reason to link to you, a reason you're site is unique and awesome, authoritative or entertaining or whatever makes you stand apart. Then you do your outreach. If you got step 1 down, you should get a lot more than 1 out of every 100 related sites to link to you.
-
ok casttv.com is not a good example. think of it as a content site for video, perhaps think ebaumsworld.com
-
HI Ketlad,
I'm not 100% sure on your model, but it seems pretty much like a Huffington Post, which is take others content and regurgitate it? If so Egol has a point to a degree which is, you're dealing with big names and little control over what content is generated. If Hulu or Youtube post a video sure you may have a page for it, but if somebody is already at their site why would they go to yours to watch it?
I understand there are a crap ton of video sites, most of which I personally would never visit unless they had something nobody else had and I was pointed to the site by another person. That said, it should provide some insight as to what you can do. Try to understand why people go to these types of sites and what you can do to fill those desires. Additionally getting the word out about your site can be done by visiting forums and blogs and posting (not spamming) links to videos that may interest the community you are engaging with. Granted 3k to post links on a forums and blogs per month sounds like a lot but if your assistant uses the correct approach it could certainly bring traffic.
If you have the resources, skills and knowledge to understand why people use X site, and you can fulfill those desires and even make it better then you could do really well. You may have to take things to the next level, maybe a virtual museum that a person can design, and take people on tours of their favorite videos.. I know few sites are doing this with Pictures now, surely videos would be better. Anything you can do to put some power in the users hands give them control over what they see how they see it, and what they can do with it, would be a plus.
That is just my thoughts I hope it helps.
-
thanks
-
Being absolutely honest... and this is only my opinion...
I think that you have a business model where you don't have enough resources to be competitive against other similar sites who have invested $10 million or more and have a ten year head start. So give the assistant ten weeks pay and let him use the time to find a new job.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Interested ranking results
Hello, I have different pages that are written on the same model. I updated their content 2 weeks ago. Some of those climbed to 1 st page or beginning or 2 nd some didn't move or stayed where they originally were, 3 rd of 4 th page ? My question is whether there is a longer delay for some of them to rank (due to the term being more competitive for example) or if I should look somewhere else in maybe something that I wrote in the content of the pages that ranked versus those than didn't move. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Blogger API and SEO
My company wants to move their blog from example.blogger.com to company.com/blog They want to do it by using Blogger API to surface posts on company.com/blog What are SEO considerations for this?
Intermediate & Advanced SEO | | georgeanthonyporrata0 -
Splitting a strong page - SEO
Hi, I have a page with high traffic that is showing a list of flea markets in a unique URL. We are redesigning our website and we have created a listing directory of flea markets, so the users can look up and find the information for each. Each flea market will have its own URL in the future, and the listing directory shows only summarized info of each flea market in the results. Before activating the new flea market section, I would like to make sure which is our best bet: Option 1: Create pages with same URL/content as the current ones, which we won't link from frontend, and besides that, use the new flea market section on a separate page. Option 2: Redirect the current page to the new flea market section. As an inaccurate reference because it depends on many variables and SEO doesn't have an actual number, I understand this is more or less how it would work: Example Option 1 (after 1 week of launch): Old Flea Market Pages SEO traffic: 10,000 visits/month New Copied Flea Market Pages traffic: 9,700 (maybe a bit below 100 because of design changes etc) New Flea Market Section traffic: 500 visits/month (then increase over time) Example Option 2 (after 1 week of launch): Old Flea Market Pages SEO traffic: 10,000 visits/month New Redirected Flea Market Pages traffic: 9,000 (in principle PageRank wouldn't be affected, but other rankings might) New Flea Market Section traffic: (joined above, then increase over time) According to this, Option 1 would give us more total future visits compared to redirecting, plus the new flea market pages would add to it. If redirecting, the new flea market section would add up some SEO juice to the old page, but not as much as Option 1 (not redirecting). Please confirm. Which option is the best one and why? Thank you, New 301 Redirection Rules: https://moz.com/blog/301-redirection-rules-for-seo
Intermediate & Advanced SEO | | viatrading10 -
How to get google to categorize a website in search results?
Hello everyone and thanks in advance for your time. I have a good understanding about SEO, backlinks etc but nowhere near to professional! A good friend of mine has an online store made with opencart e commerce platform he would like to have have category view when his company name is searched on google. Does anyone has any idea how can this be achieved?
Intermediate & Advanced SEO | | superofelia0 -
What is the best route SEO wise for implementing a Wordpress blog that has a domain under go daddy and hosting under a third party like Kalio Commerce?
I am currently trying to implement a Blog on a Ecommerce site that has its domain set up under Go Daddy, but it is hosted under a platform called Kalio Commerce. I am trying to implement a Wordpress blog because I am most familiar with it and believe it offers more strength SEO wise but the Ecommmerce platform by Kalio does not offer the ability to install Wordpress or any CMS platform other than its own. I am stuck wondering if I could find a way to either implement a blog through a sub-folder (mydomain.com/blog) while using wordpress on hosting added to the go daddy server under their domain. If Kalio Commerce doesn't have any way of adding a blog to its own hosting is this hindering my clients ability to be fully optimized for fresh content? Now I am not too familiar with adding sub-domains with hosting under a different platform. I am more in tune with building a wordpress ecommerce site and implementing blogs under the wordpress structure. This is a leap for me and it is getting to be a little overwhelming so if any one has prior experience with this please let me know if I can find a way through this without putting my SEO consulting at risk. So far I have gotten to the conclusion that I can set up hosting for the companies site under Go Daddy even though they have their hosting under Kalio. If I am to set up hosting under Go Daddy would this cause the DNS routing to be compromised. If this is so must I set up hosting under a separate domain (myotherdomian.com) and have Kalio set up a Sub-Folder like so (mydomain.com/blog) and just have the DNS of the blog installed on (myotherdomain.com) point to the folder in Kalio hosting for mydomain.com? So now that I explained my situation, what is the best route SEO wise for implementing a Wordpress blog that has a domain under go daddy and hosting under a third party like Kalio Commerce?
Intermediate & Advanced SEO | | cscoville0 -
Local SEO (Rankings) + UK-wide SEO (national rankings) - achieving both
Hi All, For clients wishing to sell online / generate leads nationally, yet still want to have a local online presence to attract town / county-wide customers, I've often placed Town / County locations within both the Title Tag (or just County if space is limited) and Meta Description, plus within the Hx headings, Alt-text and within the footer of every page. My question is, does adding the location of the client within these fields really infringe their attempts to rank nationally, as some nationally ranked pages have no mention of location while others have their location (Town, County or Both) shown within them? Any help, insight or feedback greatly appreciated 🙂 Happy New Year Tony
Intermediate & Advanced SEO | | Tony-Dimmock0 -
How to get videos to show up on SERPs as your own
If another site hosts the video and you show it on your site in an iframe, would the video show up in SERPs on your URL? I believe it would show up on their URL. Do you need to host the video on your own server in order for it to show up on SERPs?
Intermediate & Advanced SEO | | nicole.healthline0 -
Critique My Site For SEO
Hi Everyone, I was wondering if someone might critique my site and let me know what you think. I've done pretty much everything I know to do proper seo for my site. I'd love to hear some critiques about what I am doing wrong. I'm not sure if my titles are okay, being that they are similar amongst pages. The other thing is that for all the javascript buttons on the top I have no followed them since they don't have any anchor text. The way google will crawl my page is through the links in the footer. I was thinking of moving them throughout the body of the page since I hear google isn't giving as much weight to footer links. I also wanted to hear what you think about putting a blog on my site and updating with fresh content as opposed to creating a separate blog and then linking back to my website with anchor text. Thanks for all the help. And glad to be a member Bill
Intermediate & Advanced SEO | | wsh150