High bounce rate from Google Shopping
-
Hi Mozzers, I'm carrying out some analysis on our eCommerce site and the bounce rate from Google Shopping is well above the site average at 60%. Our shopping feed is submitted to Google every morning so we know that images and prices are up-to-date which would obviously cause a high bounce rate. Any ideas on what might cause this? Is it normal for Google Shopping to produce a high bounce rate? Cheers guys!
-
Thanks for your reply. Removing products from the feed isn't really an option for us as it is for you but we can definitely look at improving our calls to action for related products.
-
Hi Brendan,
Our Google shopping feed has a higher than normal bounce rate (as compared to our general site traffic) as well.
I think a contributing factor is customer intent which in my opinion is largely price comparison/bargain hunting.
If the shopper knows what they are looking for they will check the price, make sure it is what they are looking for and either buy or bounce.
I'm doing two things to manage the bounce rate from the feed:
1. Identify the products that get a lot of traffic and but produce a high bounce rate and take it out of the feed. We have a large number of products on our site that are not shippable by conventional means so that factor contributes to bounce rate for us.
2. Put closely related and/or compelling product links or promotions on product pages to snag more click throughs.
The result of doing number 1 has had a positive affect in reducing bounce rate. I'm still working on number 2
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Email traffic tracking in Google Analytics
Hello! I have a question about how to assure email traffic is properly tracked in GA > Acquisition > All Traffic > Channels. **First, some background... ** Our company (Wisconsin's largest group dental practice) is about to revamp the way we try to re-capture patients who don't have a future appointment set with us. Part of that process will include emails. Those emails will point back to our website to request an appointment. Now to the question... Is there anything special we should do to assure that links coming to the website and the resulting appointment request goal conversions track appropriately and appear under "Email" in the Default Channel Group of Analytics > Acquisition > All Traffic > Channels area of GA? For example, should we use Campaign URL Builder to establish UTM links? Thanks in advance for any feedback. Erik
Reporting & Analytics | | SmileMoreSEO0 -
Google analytics settings
Hi I have GA installed, whaen I try to use Inpage Analytics, I get this message: We've identified problems in your setup. These may cause problems loading In-Page Analytics. Error: The Website in your settings (http://www.tvorba-logo-firmy.sk) redirects into a different domain. (http://tvorba-logo-firmy.sk). In-Page Analytics currently works on only one domain. Note that www.example.com and example.com are NOT considered to be on the same domain. Also, make sure you're not redirecting from http:// to https:// or vice versa My website is running on wordpress. Thanks for help.
Reporting & Analytics | | info_tipovanie-stavkovanie.com0 -
How do I manually add transactions to Google Analytics
We are seeing Google Analytic's drop transaction on our site so therefore all the figures are skewed. Is there a way I can manually add transactions to GA to cover the missing one?
Reporting & Analytics | | Towelsrus0 -
301 redirect visible on Google.
Hello, This is a strange one for me. We have 301 redirected our .com domain to the .co.uk domain. The strange thing is that if you gogole the .com domain (theloanengine.com) there is a result with the website description. If you click on the result you are redirected tot he website homepage. One other thing: I've discovered this 301 issue because Google Analytics started to show me a few days ago referrals from the .com domain. I don't know if these things are connected. Cornel
Reporting & Analytics | | Cornel_Ilea0 -
Google Analytics Queries
Hi we used a web company who put our analytics under their company name we have left them and set up a new tracking code not associated with them, but we still have access to the data and it is all contained under the same login, is it possible to merge the two tracking codes? so that we have seemless history. Also does anyone know if you can change the primary e-mail address (gmail account) to a corporate email account? Any help would be appreciated as we have researched both and from what we have found we can't merge the data and also we are stuck with the primary email address.
Reporting & Analytics | | loopylu030 -
Backlinks on Google Webmaster Tools
As I was reviewing my Google Webmaster tools, I notices a major drop in the number of back links. It used to show over 4,500 links to my site yet the other day it dropped down to 41. None of the directories I've submitted to are showing, nor any blog comments I've posted. Since then, my SEO traffic has started to drop for some keywords. Anyone know why?
Reporting & Analytics | | MikeAndres0 -
Google Analytice for Shopping Results
We are trying to optimise for Google Shopping and therefore would like to be able to monitor traffic to site from this source? How can this be done in Google Analytics? Thanks
Reporting & Analytics | | seanmccauley0