A Question for all Link Outreach Guys (Especially Blog Outreach)
-
Our SEO agency is considering hiring a new SEO consultant, specifically for outreach, with a strong focus on (quality) blog outreach.
I know how many successful posting I expect to get per month doing the work myself, but I wanted to make sure that I expected realistic amounts from a new (already experienced) staff member (just to be fair to them!), Soooooo...
I thought I would throw a question at other folks, and try to come up with a rough average number, to make sure I don't expect too much (or too little) from the new guy!
Now, obviously this varies depending on niche etc, but I am just asking for an approx. average, using search queries like: _"blog posting guidelines" "[niche here]" _
(Plus using feedburner searches, etc... usual blog outreach tactics!)
Also bear in mind that the outreacher will be based in the office, and content will be written for them by professional writers.
The question is...
- As an experienced blog outreacher, based on the above info, how many successful posts would you expect to get per month, assuming a 35hr to 40hr work week (Mon-Fri).
Cheers guys! I look forward to your opinions... I think it will be interesting to see how much the answers vary!
UPDATE: - So far only Casey seems willing to share
Nobody else willing to chip in?
-
UPDATE: - So far only Casey seems willing to share
Nobody else willing to chip in?
-
Thanks for the response
I know what you mean about hiring writers & training them to do the outreach... the reason we are not doing that this time, is that we have quite a few writers already, and so the aim is to keep them doing their thang, whilst get a new outreach ninja on board to find the prospects, secure the deals, and liaise with the content team (using a kanban board styleee project management system, with notes on individual blog needs and angles, etc).
I also agree about relationships being important, ideally via multiple social channels, I feel.
Anyway, thanks so much for your answer! I am looking forward to seeing what others have to say too
Mike.
-
We try to get 3-4 per month per client - each "outreacher" has about 3-4 clients they work on actively. We found that its also easier to hire & train professional writers/social media people to do this job, not only can they create good relationships through good email and status writing, but they can also write the content for the blogs itself.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Slideshare - Links within
Hi Guys I am going to be putting some powerpoint presentations up over time. I have a couple of questions regarding slideshare. If I add links to the slideshare are these crawl able by Google etc...? If I places the powepoint presentation on our website and slideshare would this be counter productive i.e duplicate content? Love to here your suggestions.
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Can one back-link fluctuates ranking of website with thousands of back-links?
It happend to our website. We have seen major ranking fluctuations for our website because of one back-link. What kind of links those can be? Why Google is not stopping them even though they claim that such back-links will be taken care of?
Intermediate & Advanced SEO | | vtmoz0 -
Pop up question and link flow?
Does a pop up like the one on this site www stressfreeprint co uk (top left corner about us, who we are) count as an external link or would link juice not flow to it. I like to have a few pages that i don't want to waste link juice on but would still like to have them and hope this is the answer.
Intermediate & Advanced SEO | | BobAnderson0 -
Unpaid Followed Links & Canonical Links from Syndicated Content
I have a user of our syndicated content linking to our detailed source content. The content is being used across a set of related sites and driving good quality traffic. The issue is how they link and what it looks like. We have tens of thousands of new links showing up from more than a dozen domains, hundreds of sub-domains, but all coming from the same IP. The growth rate is exponential. The implementation was supposed to have canonical tags so Google could properly interpret the owner and not have duplicate syndicated content potentially outranking the source. The canonical are links are missing and the links to us are followed. While the links are not paid for, it looks bad to me. I have asked the vendor to no-follow the links and implement the agreed upon canonical tag. We have no warnings from Google, but I want to head that off and do the right thing. Is this the right approach? What would do and what would you you do while waiting on the site owner to make the fixes to reduce the possibility of penguin/google concerns? Blair
Intermediate & Advanced SEO | | BlairKuhnen0 -
Blog content - what to do, and what to avoid in terms of links, when you're paying for blog content
Hi, I've just been looking at a restaurant site which is paying food writers to put food news and blogs on their website. I checked the backlink profile of the site and the various bloggers in question usually link from their blogs / company websites to the said restaurant to help promote any new blogs that appear on the restaurant site. That got me wondering about whether this might cause problems with Google. I guess they've been putting about one blog live per month for 2 years, from 12/13 bloggers who have been linking to their website. What would you advise?
Intermediate & Advanced SEO | | McTaggart0 -
What url should i link to?
Hi everybody, after some discussions i decided to keep my page on the old domain for better seo rankings; However, the new third level domain sounds better: poltronafraubrescia.zenucchi.it.... the question is: i'm going to recive a high value link and i don't know if i should link directly to the old adress ( www.zenucchi.it/ITA/poltrona-frau-brescia.it ) where the page is located or to the new one by making a 301 redirect to the previous. what's best? and second question what's the way to keep the page on this adress ( www.zenucchi.it/ITA/poltrona-frau-brescia.it ) but show poltronafraubrescia.zenucchi.it as url? thank you guido
Intermediate & Advanced SEO | | guidoboem0 -
Blog posts, blog archives and duplication
Just reviewed a blog integrated with my website, and have noticed duplicate content - the blog homepage includes blogpost summaries (not a major issue as now set up so only put in opening paragraphy then anchor text to full blog post). Then that's a full blog blog post if you click for more - then that's carbon copied over in the archive. So one near exact duplicate. Is this something worth taking action on with nocrawl tags, etc., on archive duplicates of blog posts, or shouldn't I be to hung-up on this? I'm a scientist by training, so tend to go further and further once I get going...
Intermediate & Advanced SEO | | McTaggart0 -
Do outbound links matter?
The value of inbound links is clear but do the number of outbound links matter when it comes to SEO and search engine rankings?
Intermediate & Advanced SEO | | casper4340