Where to place your brandname in your URL?
-
Hello everybody! Quick and short question:
What is better when you want to rank for your your brandname?
www.jobsbrandname.com or www.brandnamejobs.com
I think for SEO it's better to use the last one but marketing has the wish to use the first one.
Thanks for your responce!
-
I don't think it matters much which order if you're talking about the SEO benefit of where the keyword is.
To me, it just makes more logical sense to choose www.companynamejobs.com from an English language standpoint. If my choice was between "SEOmozjobs.com" and "jobsSEOmoz.com" I would choose the first one (although they both look a little like spam to me, which is why I still think using a subfolder is better)
-
Im sorry that my question is not very clear! The situation at this moment is that we are the owner of www.companyname.com. The clean up the first ten results we want to start a job website.
What is better? www.jobscompanyname.com or www.companynamejobs.com if you want to score on the keyword (companyname)?
-
I don't think that I completely understand the question. Are there multiple existing websites? Can you give me a more specific example or description of what the question here is?
-
Hi Jeffrey,
Do you have a recommendation for this question? Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
Thanks!
-
Thank you for your responce! Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
-
If you really own that brand shouldn't your URL be brandname.com?
-
I'm curious to know more about what the purpose of this domain is before making too many recommendations.
But are you trying to create a separate site for job listings for your brand? If that's the case, keep it on the same domain and use brandname.com/jobs or jobs.brandname.com
This will make the most sense if you already have a site for your domain name : i.e. brandname.com
-
The last one would be better with the keyword being in the beginning but either on should be fine if you follow up with a title format capitalizing on the brandname i.e. BRAND NAME | OTHER TARGETED KEYWORDS
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks that go to a redirected URL
Hey guys, just wondering, my client has 3 websites, 2 of 3 will be closed down and the domains will be permanently redirected to the 1 primary domain - however they have some high quality backlinks pointing the domains that will be redirected. How does this effective SEO? Domain One (primary - getting redesign and rebuilt) - not many backlinks
Technical SEO | | thinkLukeSEO
Domain Two (will redirect to Domain One) - has quality backlinks
Domain Three (will redirect to Domain One) - has quality backlinks When the new website is launched on Domain One I will contact the backlink providers and request they update their URL - i assume that would be the best.0 -
To include / at the end of a URL or not
Hi I have recently noticed my site works with / and the end of a URL and without. I wanted to know if there is any SEO impact on this? Will it be seen as 2 different pages? if so what is the best option to go for www.mydomain.com/page/ or www.mydomain.com/page Thanks E
Technical SEO | | Direct_Ram0 -
URL gets cut off in Google
Hi everybody, I got a question concerning my website URLs. It's a large WordPress website and we've got a lot of categorised pages ('parent' / 'child'). Now when I search for a specific page I only get to see the 'parent' name in the URL. The page which I am looking for isn't visible. Only a small arrow which shows me 2 options (in cache and compare). The URLs are not too long. Does anybody know why this happens, and how I can solve it? I added a image for reference. (Where /partners/ is the parent page and /partners/aruba/ isn't visible) Thank you very much. LSsT1Ua
Technical SEO | | SecureLink0 -
Changing URL of posts
HI, I need to change the urls and permalink structure of my blogposts. How I have to deal all this with google? Do I have to re-submit the pages to google with fetch as google? Will google display duplicate content of the same article ( having changed the url) or will it automatically replace the old url with the new ones? Tx for your support guys!
Technical SEO | | tourtravel0 -
Exact URL Match For Ranking
Has anyone else run into this issue? I have a competitor that purchases domain names for popular inner pages we are trying to rank for. We are trying to build a brand, our competitors have a lower domain authority but rank higher for inner pages in the serps with VERY little content, backlinks/seo work, they host a single page and do a re-direct to their main site. Would this be a good long term strategy? EX. We sell golf clubs our brand name is golfcity (Ex only) and we carry callaway clubs, our competitor is also building a brand but they purchased callawayclubs.net and do a re-direct. They rank on page one for keywords callaway clubs. If I do try to do this does one have an advantage over another? .com. net .org. because Ive seem them all used and rank on page 1. Thank you!!!
Technical SEO | | TP_Marketing0 -
GWMT -- Top URLs for keyword is not the homepage
Hi Everyone - In google webmaster tools, in the Content Keywords section, when I click on a link of all of my top keywords they display a single "Top URLs". The URL which they display is not my homepage but a random category landing page of our e-commerce website. Should I be worried about this? Does this suggest that google is ranking this one URL ahead of our homepage?
Technical SEO | | Santaur0 -
404 errors on non-existent URLs
Hey guys and gals, First Moz Q&A for me and really looking forward to being part of the community. I hope as my first question this isn't a stupid one but I was just struggling to find any resource that dealt with the issue and am just looking for some general advice. Basically a client has raised a problem with 404 error pages - or the lack thereof- on non-existent URLs on their site; let's say for example: 'greatbeachtowels.com/beach-towels/asdfas' Obviously content never existed on this page so its not like you're saying 'hey, sorry this isn't here anymore'; its more like- 'there was never anything here in the first place'. Currently in this fictitious example typing in 'greatbeachtowels.com/beach-towels/asdfas**'** returns the same content as the 'greatbeachtowels.com/beach-towels' page which I appreciate isn't ideal. What I was wondering is how far do you take this issue- I've seen examples here on the seomoz site where you can edit the URI in a similar manner and it returns the same content as the parent page but with the alternate address. Should 404's be added across all folders on a site in a similar way? How often would this scenario be and issue particularly for internal pages two or three clicks down? I suppose unless someone linked to a page with a misspelled URL... Also would it be worth placing 301 redirects on a small number of common mis-spellings or typos e.g. 'greatbeachtowels.com/beach-towles' to the correct URLs as opposed to just 404s? Many thanks in advance.
Technical SEO | | AJ2340 -
Google Places - need to update
I've got a client who verified their Google Places listing years ago, and noone knows who so I can't access it. The business is now moving and I need to update the address. What should I do? thanks
Technical SEO | | garymeld0