Turning my Design Business site into a site to promote SEO
-
I need advice on retooling my website for my SEO biz. I have shifted my business model from graphic designer who does websites, to "internet marketing consultant who does graphics too". My main website and domain name is over 10 years old, so I've made the decision to keep it, even though it has no keywords in the name. The name works well for the new business, otherwise.
The site has a PR3 and I rank well for small business advertising terms, which gets me graphic design business. I intend to keep doing graphic design, but that is a smaller part of my income.
I had considered making 3 satellite sites with keyword domain names to cover my offerings of graphic design SEO, website development, and internet marketing. But am leaning against it for several reasons (that all of us SEO's know) but mainly the fact that I cannot keep up with both working for my clients and blogging on multiple sites and link building for multiple sites.
So my question is (you knew there was one coming, right?), what is the best approach to building categories of web development, internet marketing, and SEO into my existing graphic design/advertising oriented website?
This is slightly embarrassing to ask as an SEO, but given the multiple approaches possible, and knowing the importance of doing it right the first time, it's best to get an consensus perspective on the BEST approach.
My main concerns are the navigation system and the links from the homepage into the site. I have too many pages I've identified as essential to link off of the home page and navigation menus? (Website development, social media marketing, link building, keyword research, pay per click, online advertising, graphic design, brochures, catalogs, Logos, Branding, SEO, keyword research etc.)
I've always tried for the ratio of one link off of any page for every 100 words of content. Do I create a home page that is of monster proportions?
Do I just have the 4 basic areas linking off the home page then create a "landing zone" of 4 folders and create down from that? I am concerned about URL length as I go deeper with that approach.
Or, does it make more sense to have a dozen second-level pages, and not link them all off the home page, and build from beneath (and relying on external juice).
Next issue is the nav system. It will be huge. Am I best off just keeping it to 4-6, and creating subnavigation on everypage within the site according to section (PITA)? I've read dozens of blog opinions on how much nav systems do or do not hurt link juice.
I've always thought footer links were right next to worthless to pass any juice, but given this situation, does it make sense to make a footer link for each major page (about 20)?
Thanks for your opinions.
-
Good luck to you! I plan on opening an SEO/ Internet Marketing company in about 2 years. I don't plan on going global either
but it is a nice business to be in.
-
I agree... and it made it a tough decision to use my main site for seo promotion (ie taking valuable title and tag space from less competitive terms). Luckily, I'm a one man shop with no aspirations to go global!
Therefore I can use a little more long-tail, and local terms because I don't need 20 new customers every month. Those terms do use more title and url space though...
-
I'm not really sure how you would go about the whole process of redeveloping your site. IMO, I think having everything locally centered on one home-page with maybe drop down menu's to the other sub-categories within the main category would be good. I would look at what some other SEO companies have done and how they've developed there website. I can say that obviously ranking for an SEO company is pretty difficult given the competition.
I think traditional sales and business to business marketing strategies are very effective. Also, PPC is a great way to drive business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it okay to design different mobile site for different browsers
Hi, Is it okay to design different mobile site for different browsers on same url. The content of the site will also be different on different browsers. Will it be treated as black hat by Google. The mobile site & desktop site has same url across devices & browsers. Regards
Web Design | | vivekrathore0 -
Free websites that are good with SEO?
Dear members, I am looking for a free/ almost free website which is good for SEO. For example i am looking at WIX right now but i keeping reading that they aren't optimal for SEO. Does anybody has some tips which website is can use, example weebly, strato, etc?? Many thanks!
Web Design | | rijwielcashencarry0400 -
Responsive design to serve different page for IE8 - SEO Implications?
A client is planning on developing a responsive designed website which redirects visitors using IE8 to a static webpage that encourages users to visit in another browser. What are the SEO implications of a server redirect just for IE8 visitors? Possible solutions: would containing a link on the static page to "continue browsing" and give the visitor access to the entire site in IE8 work well? Or should a CSS overlay message appear to IE8 visitors, no redirect, that encourages them to visit in another browser? Or serving a separate stylesheet for IE8 visitors, and not giving a responsive experience be optimal? Any suggestions or thoughts are appreciated. Cheers, Alex
Web Design | | Alex.Weintraub0 -
What Are The Hazards to Changing Over to Responsive Web Design?
We have recently re-programmed our website to Responsive Web Design. All the URLs have remained the same, all the content is unchanged. We have this new version sitting on a development server and are finding ourselves hesitant to make the changeover. Our rankings are great currently, and our question is whether or not there are any risks that we will incur by making this change. We would appreciate any advice on how to implement this change safely. Or if that's it's even possible to insure that there won't be ranking losses.
Web Design | | gfiedel0 -
E Commerce Product URL SEO
Hi, first question here. In response to Paddy's wonderful article and Rand's related article from 09 I've found myself asking this question. "www.home.co.uk/product" or "www.home.co.uk/category/product" As I'm currently reviewing the structure for so many of our e com sites the article comes at a great time. I'm going for home/category/product so I can optimise for a category, as category based searches are quite high and competitive. Yes some products can appear in 2 categories but I'm combating it with 301's or image based links. What are your thoughts.
Web Design | | PASSLtd0 -
Best E-commerce Solution - SEO Friendly
I need to know thoughts on the best ecommerce solution for our company. We currently have one website with our products, that people call and they purchase over the phone. In the future we are considering adding a different product line, to which we want to be a fully functional online ecommerce site. We eventually are considering having only a portion of our products on our current site to have the ability to purchase online. The reasoning is because we sell very high quality products that range from $1000 - $200,000. We would like to have a consumer section and an industrial sectioin. The consumer section would consist of products from $1000 - $10,000 or so. Then the industrial products you would need to call to purchase. So would it make sense to have a main website that is our corporate site with links to different websites? Or to keep this all in one website and have different directories like so: corporatecompany.com - links to product-line.com corporatecompany.com - links to product-line-two.com or corporatecompany.com/consumer-grade/ corporatecompany.com/industrial-grade/ corporatecompany.com/the-ecommerce-only-section/ Can a shopping cart be used to turn on half of the products for purchasing online, and the other half to be call in only ? What is the best e-commerce solution that is SEO friendly and also can just play a role of a regular website?
Web Design | | hfranz0 -
Optimzing a new ecommerce site, Need help with URL
Hi We are putting up a new ecommerce website and for product description, our tech team indicates that they must have the skun numbers in the URL. Which one of the following URL structure do you find the most SEO freindly? 1. http://www.Site.com/SKUNumber/ProductDescription/ or 2. http://www.Site.com/ProductDescription/SKUNumber/ My personal opinion is that most relevant content should be on load page so I like option 1. Thanks
Web Design | | CookingCom0 -
Best Site navigation solution
Hi there, We are getting our website redesigned and would like to know whether to increase the links on our site wide navigation or not. At the moment we have around 30 links from the navigation. We want to use exploding navigation menu and increase the links to our most important categories. Say if we increase to 60-70 would that be alright. (what will be the highest we can go for) At the moment categories that get links from navigation are ranking pretty good. If we increase would we loose those rankings. What will be the pros and cons of increasing navigation links? Second question we are also adding fooer links to top 10 categories in the footer. Would this be ok as far as seo and google concerned. Many Thanks
Web Design | | Jvalops0