Production and Priority Issue for SEO and Website Usability
-
I am a NOVICE .........My website is about 4 months old. My developer/programmer only has 4-6 hours of work a week so it is going to take 4 months to finish two weeks of work. So I have to prioritize the things that are best for SEO (Our architecture is PHP,Apache and Zend) .** If you are interested I would be curious to how you would prioritize some or all of these. Or at least as many as you can until you get bored.**
1. Optimizing Cart/Conversion - 7 hrs - (Extremely low conversion rates)
2. Optimizing Speed for usability -10+ hrs (Very slow on initial load time) 10-14 sec
3. Filling in all Titles and Metadata - 2 hrs
4. Contact persistence with cookie...enter data only once. - 2 hrs
5. Social panels for sharing content - 3 hrs
6. Custom notifications for those who opt in. for updates - 5 hrs
7. Shorten 12 key URL's and optimize with key words - 3 hrs (I rank this very high)
8. Install Wordpress Blog - 5-10 hrs
9. RSS Feed - 5 hrs ( Run a feed real time on side of page)
10. Create Content Management System for me - 20 hrs (So I can make changes)
11. Keywords for H-1 Tags - 1 hr
12. At tag for images - 1 hr
13. Use of bold /italics - 2 hrs
14. Canonical tag in head - 3 hrsAny expert advice will be greatly appreciated.
Boodreaux
PS After studying SEO for 1 month I think the priorities should be #7,#3, #2, #1, #5 (on landing pages) #11, #12,#6, #4, #13, #14, #8, #9, #10
-
You're welcome. (for seomoz'ers... I've helped him privately
)
-
Thank your for your input Ennovation! Thank you very much. This is great!
-
I would go this way
#2
#3
#1 (TBD - optimising the conversion rate can be due from various factors so cart may be ok...)
#11
#12 #13#7 (this can cause a temporary drop in rankings as if you redirect existing urls to new short urls
P.S. If you can show us your website I could give you more advice upon what I will see.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why has my website been removed from Bing?
I have a website that has recently been removed from Bing's index, but can't figure out why. The website isn't new, and it is indexed just fine on Google. These are the steps I've tried: The website is verified in Bing Webmaster Tools and successfully submitted the sitemap. I tested the URL to ensure that Bingbot is allowed to crawl the site I submitted URLs to Bing via the URL Submission tool There isn't a "noindex" on the site preventing it from being indexed When I do a URL Inspection, an error message comes up saying "The inspected URL is known to Bing but has some issues which are preventing us from serving it to our users. We recommend you to follow Bing Webmaster Guidelines." I contacted Bing to ask whether the website was removed in error, but received a reply that the website doesn't comply with Bing's quality guidelines, but they wouldn't go into detail as to which guidelines the website isn't meeting. The website URL is https://www.pardeehospital.org. Can anyone offer any advice or insight as to why Bing won't index our site? Thank you!
Intermediate & Advanced SEO | | lindsey.steinkamp0 -
SEO impact: Link categories on the description of the products
Hi, Is there any positive or negative SEO impact if I link product categories on the description of the products? Ex: At the product page of the Passenger Car Blue, a link to the Passenger Car category of the website on the product description. Or this is more a UX question?
Intermediate & Advanced SEO | | Tiedemann_Anselm
The product page already has a breadcrumb on top. Thanks!0 -
Potential Pagination Issue/ Duplicate content issue
Hi All, We upgraded our framework , relaunched our site with new url structures etc and re did our site map to Google last week. However, it's now come to light that the rel=next, rel=Prev tags we had in place on many of our pages are missing. We are putting them back in now but my worry is , as they were previously missing when we submitted the , will I have duplicate content issues or will it resolve itself , as Google re-crawls the site over time ?.. Any advice would be greatly appreciated? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Crawling issue
Hello, I am working on 3 weeks old new Magento website. On GWT, under index status >advanced, I can only see 1 crawl on the 4th day of launching and I don't see any numbers for indexed or blocked status. | Total indexed | Ever crawled | Blocked by robots | Removed |
Intermediate & Advanced SEO | | sedamiran
| 0 | 1 | 0 | 0 | I can see the traffic on Google Analytic and i can see the website on SERPS when i search for some of the keywords, i can see the links appear on Google but i don't see any numbers on GWT.. As far as I check there is no 'no index' or robot block issue but Google doesn't crawl the website for some reason. Any ideas why i cannot see any numbers for indexed or crawled status on GWT? Thanks Seda | | | | |
| | | | |0 -
Did adding product videos cause my products to lose #1 position?
I work on an e-commerce site and for many of the products we sell, we rank #1 for "product name + item number" related searches. We decided to add product videos to some of our products in the hopes of getting an additional listing in the SERP's (regular listing + video listing in universal video results) Instead.. What we've noticed is that sometimes we are not getting 2 listings but just a regular listing with a video thumbnail that ranks somewhere on the middle of the first page. The video thumbnail is great.. but I'd rather the #1 position. I don't think Google likes to show video results as the #1 position for obvious product searches. What do you think? Did we lose our #1 position because of adding the videos to our product pages? Any advice or similar experiences? ~~ Additional information: On some of those queries, Google had decided to ignore our video and we have maintained our #1 ranking. Thanks!
Intermediate & Advanced SEO | | WebstaurantStore.com0 -
Migrating online store to subdomain using shopify and effects on seo and energy down the road for seo
I'm looking for some clarity... Looking at using Shopify for an existing online store that we have to migrate. Setting up the store with shopify means we will be using a subdomain such as shop.mywebsite.com instead of mywebsite.com/shop. The following are points to consider when responding The client currently has an online store, however it's a proprietary shopping store and CMS that has since gone defunct and they need to migrate to an alternative in order to survive online against new CMS systems that allow the site and its content to be better optimized. There is a lot of existing SEO done on the current site that we don't want to loose PR on. There is roughly 2000 products Client has a fixed budget, dealing with checkout issues, custom work and various other "bugs" seems to be easier controlled with Shopify...thus budget can be used more on content/strategy and migration We want to run the main site in Wordpress and are wanting to use Shopify since it supports a gateway, has great features and seems like it would allow us to get more bang for the buck and can focus more on the main site and content strategy and drive traffic to the subdomain store if needed Or main concern is the effort of migrating 2000+ products to shopify and the traffic and PR it gives the current site will have a negative effect on the main domain itself. Should we really be considering this path? The domain is diveidc.com One main benefit to the subdomain is the ability to clearly segment products from the service portion of the site in the analytics and focus 2 clear strategies and track it in a very defined manner. We're really on the fence with this...any thoughts are welcome.
Intermediate & Advanced SEO | | MAGNUMCreative0 -
New website : SEO approach and strategy
We are a small startup company looking at starting a complaints website in India having user generated content(complaints) . Would some one help me to draw overall strategies on how we can achieve good traffic over one year. We realise that there is no magic wand to improve positions in search ranking for a site which hosts user generated content esp. since we dont know what key words to target. In this context i was looking form some expert suggestion on how we can go ahead with the SEO for the next 1 year .. We are open to paying for the services if you prove that you have the required experience . Otherwise any suggestions from other who have experience in such situations are welcome ...
Intermediate & Advanced SEO | | ShoutOut0 -
SEO for Global Navigations
I did my first SEO audit from the book SEO Secrets by Danny Dover on my new website at http://melo4.melotec.com:4010/ In the book he says to disable Javascript and see if the global navigation still works. So when I did that the dropdown menus in my navigation don't show. I'm assuming this is a problem but when I check the cache text only version of the site, the dropdowns are in the text only version. Are their any experienced SEO's out their who can weigh in on this issue? Should I have my developer redo the navigation without any javascript? Thanks, Shawn
Intermediate & Advanced SEO | | Romancing0