How Do You Sell View-Through-Conversions and Remarketing?
-
Hey Mozzers,
We have a client that has spent $500 on a remarketing trial. This resulted in 4 direct sales with a revenue of $600 and 75 view through conversions. The average sale is about $150.
I presented a report with a best and worst case scenario of the VTCs (that is all VTCs were responsible or no VTCs or some VTCs were a direct result of the remarketing campaign).
The client needed more proof that the VTCs were a direct result of the remarketing - which I did not have.
I know this was a really profitable campaign, but I just cant prove it. Has anyone had any experience with this? Or know of any good blog posts I could read up on?
Thanks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding AdWords Remarketing Pixel to "Partner" Domains?
I have read through the AdWords advertising policies, but there isn't an extremely clear answer to my question: does it break AdWords policy to include a remarketing pixel on a partner website? Example - I own and run 123boats.com, my acquaintance who owns abchotels.com has agreed to put my remarketing pixel on his website, and I plan to show remarketing ads to his website visitors advertising my services at 123boats.com. Is anyone aware of any documentation that explicitly allows or disallows this type of "partner" remarketing tracking?
Paid Search Marketing | | marymerritt0 -
Number of E-commerce transaction is less while goal conversion count is more
Hi All,
Paid Search Marketing | | Alick300
As far as I know for one goal conversion I could have have more E-commerce transaction but in my case it is opposite I am getting e.g two goal conversion count for one e-commerce transaction or 6 goal conversion count for 3 E-commerce transaction. Why this is happening & How could I fix that? Thanks0 -
Google Analytics and WorldPay - Tracking Sales/Conversions
Hi there, I recently remember reading somewhere that tracking code could be used to monitor sales/conversions of eCommerce payments that went through WorldPay. I've been looking around the web for news stories, forums, discussions, but all seem to be from 2007 - 2011; was just wondering if anyone knew any up-to-date info they could point me towards? Thanks
Paid Search Marketing | | bricktech0 -
Why are my Adwords Total Estimated Conversions Less than My Phone Call Conversions?
I'm having an issue with tracking some conversions in adwords. Google Adwords is saying I have 20 estimated total conversions in an account and 26 phone conversions. Adwords is saying that the phone conversions are included in the total, so I am confused as to how the part is having a higher total than the sum. Is there something I'm missing? Thanks!
Paid Search Marketing | | OOMDODigital0 -
How to view the sources of visitors who bounced off in Google Analytics?
Hi there, we have a website with a more than 60% bounce rate. I'm trying to find out where these visitors (the ones that are bouncing off) are coming from, to what percentage are they coming from the PPC campaign, from organic search results or referrals. I suspect that the keywords from the PPC campaign are not relevant to the website content (and hence visitors are bouncing off). Does anyone know how to check this in Google Analytics? Thanks in advance!
Paid Search Marketing | | Gabriele_Layoutweb0 -
Google Adwords Conversion Tracking - Recording Wrong Page
Hi Guys I have a problem with my Google Adwords conversion tracking. Basically whenever I check to see which page it is recording, it shows me the incorrect one. Now I probably checked a thousand time now and the conversion tracking code is not on this specific page, but is on the one that I really want to track. I have also checked that the code is correct and that there is nothing missing. But strangely enough when I look at historical data, it does show that is was tracking conversions on the correct page, but for some reason the past couple of weeks it's reporting conversions from another page, which is the incorrect one. If somebody could please give me some insight as to what could maybe be the cause of this, I would appreciate it. Thank You Dave
Paid Search Marketing | | DavidZA10 -
Google Adwords Conversion Tracking Code Help - Not Showing Conversions
Hi, all. I am having issues with a clients website. They have their website developed by a company http://www.flowerstoreinabox.com.au/ my clients website is http://www.flawlessflowers.com.au the google adwords conversion tracking code has been added to their site. It measures all details as far as ads clicked on, etc.. the only part that is not been measured is the conversions of the adwords campaign. So I cannot see if the ads are successful or what their conversion % is. I have looked at the code on the thank you page and the google adwords conversion code is present on the thank you page after the sale. I am not a coder and so not sure what to look at if all the details on the checkout page exist in the code to measure the adwords conversion ecommerce transactions correctly. I have provided a link to the source code of the competed order page. If someone could look at the code and provide any assistance I would appreciate it. http://dl.dropbox.com/u/16973368/7 may adwords flawless flowers.txt I am also happy to provide you access to the google analytics account if required just give me your email address to set it up. Thanks for all your help Regards Arthur
Paid Search Marketing | | VivaArturo0 -
Channel Conversion Rates
Hey Mozzers - i was hoping to have a discussion with you guys on conversion rates and would love any feedback on comparative metrics. I plan on keeping my client anonymous and feel free to do the same if you would like. Lets start with some background. This client is an online retailer selling golf training ads, the products range from $20-40, he is based out of the US and this site is targeting consumers (B2C). So far i have assisted him with some site analysis and setting up some pay-per-click campaigns. I feel like his site is doing pretty well conversion-wise but i have little experience with conversion metrics with ecommerce (mostly just lead generation, etc). Here is a quick break down on channel conversion rates: PPC: 0.8% - 1.7%
Paid Search Marketing | | kchandler
Organic: 6.8% - 15%
Direct: 6.2% - 13% His overall site conversion rate is between 2-3% So my question is to you guys. Is this average, above, or below in your past experiences? Based on my research a site conversion rate of 2-3 is pretty good for ecommerce, however i felt like my PPC conversion rate is kind of low. Thanks for the insight - Kyle1