One Website, Multiple Top-level Domains
-
I have two clients, both of which have a single website, with multiple top-level domains, many of which represent "subpages". For example, when you navigate to the home page, the URL is "[CompanyName].com". However, when you navigate to a subpage, the browser appears to remain at the same website, but in actuality (as you can tell from the URL bar) you've navigated to "SubPage.com".
Client A is an insurance company that has multiple branded insurance products. Each product is independent of the other (it's unlikely that a single client would purchase multiple insurance products from different brands) and have their own brand. Thusly, each section of the site that represents a different brand has its own top-level domain. The website design/structure remains the same, with some light color changes and image swaps.
Client B is a consultant and offers various services. None of these services are "branded" (a single client would hire the consultant for a wide range of available services). Each subpage on the site represents a different service and has its own top-level domain.
Here are my questions: Are either Client A or B breaking guidelines set forth by major search engines? Are either Client A or B hurting their optimization with this trickery?
My inclination is that Client A is doing it right, but Client B is not. Your insights would be appreciated!
-
I can't say for sure with out seeing the sites and making sure I understand your question 100% but it sounds like both of them are hurting their SEO by having so many domains that they want to rank....client b more so than client a.
Client A is passing link juice from ClientASite.com to Subpage.com. It's not a huge deal if Client A owns subpage but it's going to make ClientASite.com less competitive from an SEO perspective.
Client B - same thing but worse since his clients would purchase multiple services that are SubPages.
My question is why are they setup like that? Have you thought about building them both new sites and 301'ing the SubPages to pages on the main URL?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cleaning up a Spammy Domain VS Starting Fresh with a New Domain
Hi- Can you give me your opinion please... if you look at murrayroofing.com and see the high SPAM score- and the fact that our domain has been put on some spammy sites over the years- Is it better and faster to place higher in google SERP if we create a fresh new domain? My theory is we will spin our wheels trying to get unlisted from alot of those spammy linking sites. And that it would be faster to see results using a fresh new domain rather than trying to clean up the current spammy doamin. Thanks in advance - You guys have been awesome!!
Intermediate & Advanced SEO | | murraycustomhomescom0 -
Website cache has removed
Hi Team, I am facing an issue with cache of the website, despite various r&d I couldn't able to find the solution as code seems to be ok to me. Can any one of you check and let me know why home page and some of the product pages removed from the caching. See here: https://bit.ly/2Kna3PD Appreciate a quick response! Thanks
Intermediate & Advanced SEO | | Devtechexpert0 -
Gradual Increase in Domain Authority After Domain Migration But No Improvement in Organic Traffic Yet
We migrated our domain in early April and simultaneously added an SSL certificate. Everything was done by the books. All redirects implemented perfectly, very few errors. Google notified via Search Console. Despite all steps being done perfectly our domain authority dropped from 24 to 8. Organic traffic dropped from about 80 per day to about 10. Each month domain authority increases by 2 or 3. We are now back up to a DA of 16. But no improvement in organic traffic yet. At what point should organic traffic start to return? Hopefully the consistent improvement in DA is a good sign. I have been told that adding SSL and moving the domain at the same time was a very bad idea. We are starting link building next week. Hopefully that will help further. Any ideas as to when this situation will improve? Needless to say it has been awful for our business.
Intermediate & Advanced SEO | | Kingalan10 -
Change domain.com to www.domain.com - influence on linkbuilding, seo, etc.
Hello, Do you know what can happen when i change domain.com to www.domain.com? Will it have an influence to my link-building portfolio (external links to domain.com), position on google search, etc. Thank you for help.
Intermediate & Advanced SEO | | Reyzer0 -
Do links to a domain that re-directs to my domain pass link equity?
Hi guys. We've recently taken control of a third-party site and we're going to set up a domain re-direct so any traffic comes to our site. With any existing links that the third-party site has, will these pass link equity to our main site through the redirect? Thanks, Paul
Intermediate & Advanced SEO | | kevinliao0 -
Which Domain is better
Which domain is better for SEO. vehiclewrapslasvegasnv.com Or vehicle-wraps-lasvegas-nv.com Thanks in advance for your help.
Intermediate & Advanced SEO | | AlexanderWhite0 -
Website domain hosting and set-up for foreign domains?
Hi, I am just wondering what the best practice is for marketing a business in two separate countries? I have a new client that wants me to create their website targeted at the UK market which for me is normal but they also want to target Australia (Probably couldn't get any further away) My initial thoughts are that the business would need two separate websites. The first one in the uk and the second website hosted on servers in Australia with different content. Is this correct? or does anyone have any advice which may simplify getting this thing off the ground. Thanks in advance.
Intermediate & Advanced SEO | | AdeLewis
Ade.0 -
Why do branded manufacturer websites have multiple pages for their products?
My favorite golf ball is the Srixon Tour Yellow ball. Srixon has a product detail page here (www.srixon.com) AND there's also a product detail page here at shop.srixon.com. Is there any sort of SEO penalty here because there's some duplication? Does the fact the store is a separate subdomain make this more allowable? Many branded manufacturer websites work this way but it just doesn't make sense to me to have two product pages that you have to manage content when you can have just 1 with a call to action. I also work for a branded manufacturer and am considering rebuilding our website from the ground up with the online store and the main/marketing website blended into one to eliminate this duplication. We have this same duplicated marketing/store setup as well. any feedback is greatly appreciated. Confused.
Intermediate & Advanced SEO | | Timmmmy0