What is the difference between Bing and Google ranking factors ?
-
I know basic SEO factors and i understand On Page SEO title/meta/content optimzation and Off Page backlinking factors. Yet we see different ranking on both SEs so I want to know what are those?
Thanks.
-
Hi, totally agree with 128K, great resource there, but here is also something interesting to add in the mix: Bing gets data from the results that people click on the Google SERPs when using Internet Explorer... in other words: Bing copies Google http://googleblog.blogspot.com/2011/02/microsofts-bing-uses-google-search.html
In the long run they both be looking at the same signals, so the times of optimizing differently for both are pretty much over.
-
NiceGuy, did the link from 128K answer your question, or do you still have more questions about the ranking factors? Feel free to ask follow-up questions here, or mark a Helpful Answer to close this question.
-
Rand Fishkin did a study on it. It doesn't have a lot to do with on-page factors, but more with keywords in the domain as well as a having lots of diverse in bound links. Read about it more here: http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Absolutely gigantic drop in Ranking overnight
The site in question has been operating for around 3 months and for the first two months was nowhere to be seen in google results (literally page 10, 11 etc for all but branding searches). Then through a lot of hard work and the help of MozPro I managed to build it to a respectable 6th-10th place for the main keyphrases. Overnight on Wednesday we suddenly dropped half a dozen places or so and were rooted firmly mid table page 2 for both these phrases. Last night however we suddenly dropped from 14th to the very last result on page 10! for the biggest keyphrase where it has slowly dropped through the day to currently be sitting in 8th on page 11. Nothing is showing in Dashboard, theres no reason that I know of to be penalised, however even if we were penalised then surely that would be the site as a whole and not just 1 keyphrase? The weird thing is, when you look at the 1st 2 pages of the search a number of items have changed, a competitor which closed down is suddenly sitting mid table while other newcomers that were doing well have dropped, some of the older faces have gone up suddenly. If I didnt know better I would say that google has suffered a timewarp and is now serving results from a month ago for this keyphrase. Ive now noticed that the MozCast is reporting very stormy weather last night, surely however this couldnt be down to a change in Algorithm etc, not to produce such a massive drop for a site that has followed the rules (I refuse to link with a site that even remotely could be thought of as spam). Someone please tell me that google has been glitching and all will be well when I wake in the morning? Peter
Algorithm Updates | | Pwhitfield0 -
Google penalty for one keyword?
Is it possible to get penalized by Google for a specific keyword and essentially disappear from the SERPs for that keyword but keep position for the brand (#1) and some other keywords (#4 and #7)? And how would you find out that this is what happened if there is no GWT message?
Algorithm Updates | | gfiedel0 -
How much is Page Rank really worth?
We are in a position to purchase a domain, made of relevant keywords to our company with a current page ranking of 4 for their home page. However in looking at their analytics and other information they do not do well on significant keywords and have very low site traffic. In fact they do very, very poorly. With their high page ranking would it be relatively easy to conduct a successful SEO campaign on the domain if we were to take it over as our own and attempt to climb in the SERP's? I know Page Rank doesn't mean everything when it comes to your ranking, but 4 is relatively high in our field, so I don't really understand why they do so poorly when it comes to their actual rankings on key words.
Algorithm Updates | | absoauto0 -
Which Google Snippet to use? Products or Review
A "product" page that includes "user reviews/ratings" and "comparison prices", which Google snippet do/should you use? Thanks in advance
Algorithm Updates | | righty0 -
When did Google include display results per page into their ranking algorithm?
It looks like the change took place approx. 1-2 weeks ago. Example: A search for "business credit cards" with search settings at "never show instant results" and "50 results per page", the SERP has a total of 5 different domains in the top 10 (4 domains have multiple results). With the slider set at "10 results per page", there are 9 different domains with only 1 having multiple results. I haven't seen any mention of this change, did I just miss it? Are they becoming that blatant about forcing as many page views as possible for the sake of serving more ads?
Algorithm Updates | | BrianCC0 -
Does google have the worst site usability?
Google tells us to make our sites better for our readers, which we are doing, but do you think google has horrible site usabilty? For example, in webmaster tools, I'm always being confused by their changes and the way they just drop things. In the HTML suggestions area, they don't tell you when the data was last updated, so the only way to tell is to download the files and check. In the URL removals, they used to show you the URLs they had removed. Now that is gone and the only way you can check is to try adding one. We don't have any URL parameters, so any parameters are as a result of some other site tacking on stuff at the end of our URL and there is no way to tell them that we don't have any parameters, so ignore them all. Also, they add new parameters they find on the end of the list, so the only way to check is to click through to the end of the list.
Algorithm Updates | | loopyal0 -
New Blog Post Ranking Fluctuation
I wrote a recent blog post on Friday. It was indexed and ranked on the first page on Monday. On Wednesday, it was nowhere to be found. I noticed that, after a few more recent posts, it was on page two of my blog. So I expanded my results so that it was back on my first page. Today, it is back on the first page - same spot as before. Was that my problem, or could it be something else I am unaware of?
Algorithm Updates | | BMac540 -
Bounce rate and rankings
I have believed for years that a high bounce rate (from search) could lower your rankings over time. Makes sense; if users bounce right back to search after looking at your page Google should think that page wasn't very useful and will push your down the SERPs. But, how do they determine this? If a user comes back after 30 seconds that's a bounce? Or is my premise incorrect and Google does not take bounce into account? Erin
Algorithm Updates | | ErinTM0