Google+ SEO value
-
Hello,
We created a google+ page for our website and we would like to know what's best for SEO purposes.
We've put +1 buttons on our website and when you use them it give a +1 to our website's url.
Some other websites on the other hand make the button give a +1 to their website's page on Google + like this for instance:
https://plus.google.com/u/0/113493854651753327245/posts
So basically the number of +1s on the Google+ page increases.
Which one is best to have my website rank higher for its keywords?
Thanks for your help
-
My guess is that these brands are looking at it more from a perspective of getting people to follow their +1 accounts so they can use them as a promotional tool, more than looking at it from an SEO perspective, but I could be wrong.
-
I think it is best to have +1 buttons for the website's URL.
The reason for this is much like the Facebook Like button in that it influences peers. If somebody is following you on Google+ and you +1 a page then that page is given a boost when it is showing up on that persons SERP.
For example, imagine A follows B on Google+ and B +1's the URL awesomeurl.com. Before, if A searches for "an awesome URL" awesomeurl.com may be 7th on the SERP. After B +1's the URL, awesomeurl.com could be 2nd on the SERP for A.
At the moment it is definitely affecting SEO when you are signed into your Google+ account through search plus your world. It is hard to say how much it is effecting SEO for the general searcher who is not signed in.
-
Thanks to all of you for your answers.
Clancy, I kinda thought like you but then, why do big brands send it to their Google+ page and not to their site? For example seomoz seems to send their +1s to their Google+ page so I guess they do it becuase they think it's better for SEO right?
-
Hi Lisa,
From what I understand of your question, you're trying to figure out the structure of placing Google +1 buttons and Google follow buttons on your site?
If you go to our domain, http://www.kitchenwaredirect.com.au, you will see that we have a G+1 button in the header. When a user clicks on this, it +1's whatever page they are on (homepage, a brand landing page etc). If you go to any of our products, in addition to the +1 button in the header, there is also a +1 button on the item template to encourage more +1's of individual products. Towards the bottom of the description on our item template, there is a large follow button.
This encourages a good mix of +1's and follows.
Hope this helps
-
I tend to think it will work the other way round - Google wants to use +1 as an in-house popularity contest basically (from what I can tell they've taken the concept of other social bookmarking sites and optimized them for their own purposes in an environment that they have complete access to and control over).
I'd say point the +1's at the property you want to rank (your site, most likely). I could be wrong, but I imagine this would be more in line with what they intend the use of +1 to be (sharing, recommending and endorsing content, not profiles).
That being said, I don't really think Google+ is set to be the massive thing everybody makes it out to be. Google is pushing it hard for sure, but they haven't got me (or basically anybody I know) convinced that the world needs another sharing platform like this - there's already so many well-established ones out there (Digg, Stumbleupon, Facebook, Twitter). People only need so many ways to say, "Hey, check this out.", and the market is already quite competitive.
-
Thanks for your help. Do you have sources that say the same?
-
Since you are using Google's properties, this exercise should focus on Google's realm of influence. By pointing back to the Google Plus page, you are re-enforcing the value of the +1's that you get on your site to Google.
This will help build the brand and create trust in Google, which in turn will impact all your overall search efforts.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is best for SEO: Dedicated landing pages for contests or templated page URL?
A colleague and I were having a discussion about this and wanted to get insight from the community about this. Most often we run contests on social channels, but for some we place them on our e-commerce web site - particularly those which have a universal appeal to customers since these also tend to be included in our e-mails. So our question is with regard to any links built to those contest pages, is it better to: have them point to a unique page, Example: domain.com/customer-appreciation-contest OR A reusable page/URL that can continuously be repurposed and updated for new contests. Example: domain.com/contests We discussed pros/cons of each but am curious if anyone here has insight or source that definitively advises which method is best. Thanks in advance for your thoughts!
Social Media | | ATShock1 -
Is it important for SEO that YouTube and Google + be used under the same Google Account?
Hello - I have a client that has their Google Plus and YouTube under separate Google accounts. My thoughts are that it'd be best for SEO and awareness with Google that their active YouTube channel to be under their active Google Plus account. My question is: Is it recommended for SEO that we upload the videos to her prominent Google business account (they only have about 100 subscribers)? If we did this we would delete them from the other account to avoid dup. content. We are in a position where we can make this change easily if it is recommended and good for SEO--which I would think it would be. So we would like to know now if we should make this change before we grow the YouTube channel further, or if we should leave it how it is. Any insight would be very helpful! Thank you!
Social Media | | dirigodev0 -
I have started a games site how i start its marketing and Seo?
hi, i have to made a game site , what you will suggest me where can i start its seo, like social media , submit link here or what i will do for it?
Social Media | | Mubashirshafi0 -
Google + Profile in Serps
Hello, Ive noticed some of my competitors show up with both verified and non-verified Google+ Icon, and recent activity showing to the right usually where PPC shows. Is it possible for smaller sized businesses to accomplish something like this? Im assuming this is not paid? Thank You
Social Media | | TP_Marketing0 -
Google+ Local and Google Places?
Hey Everyone, I've been out of the game for a few months, and I am amazed at how much I've missed! I'm trying to wrap my head around the difference between Google+, Google+ Local, and Google Places - can anyone help? My client has a Google+ account and manages multiple businesses under Google Places. I can't seem to get google to connect the two though (the account login is the same). I know Google is still working on migrating Google Places to Google+ Local, so here's my question: How do I obtain ownership of my Google Places listings in Google+ Local? I already have ownership of the Google Places listings, but when I log into the Google+ account there is no proof of ownership. I can add the related Google+ Local locations to my "Pages" in Google+, but it lists me as a manager and not an owner. My client has been penalized by Google in the past (not my doing, but unfortunately something I now have to deal with), so I want to tread lightly as I optimize his local listings. Any assistance to help me figure this out is greatly appreciated! Also, if anyone knows of a good book on Google+ Local for business owners I would love the referral! Thanks!
Social Media | | Level2Designs0 -
Google + Buttons
Is the following entirely correct? What would you add or subtract?: Google+ is making its presence known in the Google search results. One of the main benefits of using Google+ for your business is that your Google+ posts are indexed in Google. The more you post, the more likely your content will show up in search results. Things you can do today that will improve your visibility using Google+: Optimize your "About" page. Add keywords to your Google+ profile and links to your website using keywords as anchor text. Add links to your website, social networks, and blog in the "recommended links" section on Google+ page. Add a link (or icon) to your Google+ page on your website, blog, social networks, and your email signature. Add a +1 button to your website. The number of +1s a page gets will show up in the search results, even if a searcher is not logged into Google+. Announce your new Google+ page everywhere you communicate online, encouraging people to add your page to their circles. Your content will rank higher for specific keywords in search for those who have a connection to you on Google+.
Social Media | | chronicle0 -
Does a 301 redirect pass along Google +1's from the old url to the new one?
When I 301 redirect a page that has content that has been +1'ed by our visitors, I would assume that Google would handle a +1 the same as a link and pass this authority along to the new url. Has anyone had any experience or heard directly from Google confirming this behavior?
Social Media | | Eventful0 -
Ashton Kutcher talks about SEO?
Search for SEO in Twitter and top result says: "aplusk: I'm starting to become convinced that people put my name in articles just to improve their SEO or hoping I'll tweet it." When you click on the result it brings nothing! Another weird thing, when I search for the sentence and view cached Google result it immediately redirects (which is unusual and annoying). I managed to find a text only version of cache here. Can somebody please explain what's going on here?
Social Media | | Dan-Petrovic0