How to make desirable meta description on eCommerce website?
-
Today, I have read very interesting blog post about meta description:Improve snippets with a meta description makeover
I have developed meta description on my eCommerce website. [Vista Stores]
Home page, category page, static page and blog post contain user generated meta description but, product page have auto-generated meta description.
What is best method to develop meta description on product pages for eCommerce website?
-
Ideally you would look at which sales pitches have historically driven the best results for your products and test these online (are these prices, benefits of the product etc).
If you have any tactical campaigns surrounding the products, I would include these within the description and change accordingly to when they start/finish
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Call to Actions in Meta Descriptions
Does it help your SEO if you have “Get it only at _______”. I know call to actions in general help when you search organically. Does it help to have your brand name/business name in the meta description?
On-Page Optimization | | sderuyter0 -
Keywords on Title Tag and Meta Description?
I have question regarding the use of keywords on title tag and meta description. I will take my website as example... Title Tag: Web Design Company & Digital Marketing Agency in Jakarta Meta Description: Coriate is a full-service website design & Internet marketing firm in Indonesia. We offer the best web solutions and SEO service in the industry. My questions: Is it good? Because I followed Blue Fountain Media. They don't use same keyword on title tag and meta description. You can see on title tag I use "web design" while on meta description I use "website design". Or should I use "web design" on meta description too? Blue Fountain Media doesn't use their company name on title tag. But when I search "Blue Fountain Media" on Google, it only showed their company name. How? Their title tag was "Website Design Company & Digital Marketing Agency in NYC | BFM". Is it necessary to use H1? Because as you can see on my company website Coriate there's no H1.
On-Page Optimization | | Japracool0 -
I've just manually edited all the page titles and meta descriptions on a site, when will this show in Google results?
I've just manually edited all of the page titles, meta descriptions and optimised the copy on a client's site. I submitted this for a new crawl on Google via Webmaster Tools but when I do a Google search the old versions are still showing. Will it still take a few weeks for the new versions to show even though Google has crawled it via Webmaster?
On-Page Optimization | | aoifep0 -
Meta Keywords
Hello! Just wondering what opinions others have on Meta Keywords? Ive read in the past here on Seomoz that they are irrelevant now to search engines. I do see some of our Large competitors still using them. When I use the SEO page tool to check out pages for optimization it recommends that we remove them? This is something that I have been doing for a few months now but am second guessing myself now. Should I continue to leave them out of current page structure? Thank You!!!!
On-Page Optimization | | TP_Marketing0 -
Meta tag "revisit after" - useful?
Hi everybody, I've rarely seen the "revisit after" meta tag during the last 1,5 years. As some of my current client websites are still using it and I'm not sure, if it's still usefull/has any effect, I'd like to hear from the community. Any advices/hints/experiences with the tag? Thanks in advance and cheers from Germany Sven
On-Page Optimization | | targi420 -
How unique do product descriptions need to be?
I'm rewriting approximately 10,000 product descriptions, but for feasability it's useful to sometimes reuse some of the phrases that are there (and on other websites as they come straight from the manufacturer -eg. key features), how unique does the content have to be - are we talking 100%, 75%, 50% for it to be effective in google? Same question goes for the product title! Many thanks.
On-Page Optimization | | ewanr0 -
A good title for each page on my website.
Dear SEOs, I know these facts: a) not more than 70 chars b) relevant to the page subject - probably best keyword at the beginning My problem - should I rebuild the current structure of my titles which is: Main Page keywords (in my case 4) | domain name - Main Page Sub-page - one click from main page keywords (again same 4) | domain name - Sub Page Name (or as you like Category Name) Specific page with an article / content keywords (again same 4 as on any other) | domain name - category name - title of article same as used in tag To be more precise, should this title be changed for following pages: Sub Page - where really it's page that let's you chose particular subjects (there will be few article for each subjects) so should the keywords be changed to - "chose your category" Specific page with an article - should the category name - title of article be completely removed and first part of title which at the moment contains same 4 keywords used on main page be replaced with keywords specific for the content ? To be honest I find those titles at the moment bit confusing and sort of illogical. But since I can't really change anything in the code I would like to know what's the right way before I keep pressing on the programmer 🙂 Thanks.
On-Page Optimization | | lolskizz0