What are some good organizations an SEO company can join that are strong trust signals?
-
We are working on a website redesign, and want to prominently include some trust signals that help people feel comfortable with us. We're including logos of a few places we've guest posted, and also the BBB and local chamber of commerce.
Do you have any other ideas on logos we can include that are good trust signals? Any associations or organizations we could join?
We are a trustworthy company, we just want a way to communicate that visually, and it seems organization seals and logos are the way to go.
Thanks!
-
I agree, BBB is a definite must. $400 is peanuts for that seal on your website and the trust it builds for you in a user's unconscious mind.
-
We do have a couple of clients that would look good there, yes - we'll see who's permission we have to put there. Thanks
-
Hadn't heard of SEMPO before, look cool - thanks! Also didn't think about the Google & Bing seals, we'll have to get those.
-
Good idea on the Authorize.net seal. We have an Authorize.net account, but didn't think to use it as a trust symbol. Now that I look at the seal, it looks pretty good and will probably be a nice addition to that section - thanks!
-
Thank you, Todd!
-
We use the BBB, personally I love it. Spending $400.00 is a small price for more trust on a site.
-
We use the "Authorize Verified Merchant" as a trust logo..... plus you can put up something like.... 45,000 satisfied customers in 2011.
I have been thinking about BBB because it would give me a trust logo and a link from their site to mine. The cost is about $400. Anbody have any strong opinions on BBB?
-
I would see about adding some secure logos via Verisign or McAfee.
And do you have any well know brand names you could display as clients?
-
SEMPO would be a good start. Add into that things like Google Adwords, Google Analytics and Bing AdCenter certifications
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiview - Are they worth or can I do it myself?
Hi, I'm new to the Moz Community here although I have visited this site quite a few times. Recently my company has been contacted by MultiView for a B2B marketing strategy to get our business in front of targeted and potential customers - based on behavior of website visitors - basically behavior based marketing and inbound lead summary. Are you all familiar with what Multiview does? If not, I can explain some more. But, I have a couple questions: Are they actually what they claim to be? Are they a trustworthy company? Is there a way I can do everything they are telling me with the getting particular ads in front of people based on behaviors (similar to AdWords, but this seems more in depth) and detailed info for the visitors to my site (actually see who they are)? I realize this may take more work on my part than having them do it. But, is there a way I can collect this info myself and do all this work myself? Behavior based campaigns and this sort of thing are new to me, as I haven't worked with this before for my company. So, any and all info is appreciated! Thanks!
Industry News | | QFish0 -
Where to find good SEO job applicants?
We're located in South Dakota, and I'm having a hard time getting qualified job applicants for an advanced SEO position. The ad has been placed on local job sites as well as careerbuilder.com and indeed.com. What other places do you recommend?
Industry News | | CFSSEO0 -
Can any one recommend some good up to date resources?
HI everyone,
Industry News | | AMA-DataSet
I'm quite new to SEOmoz and to the SEO industry.
I like to think that I have a basic knowledge of SEO now after a few weeks of reading article, books, watching videos etc. but I'm struggling with the practical application. Not to long ago to found out that "keyword" weren't reference to meta keywords as some of these articles had said, this turned my understanding upside down for some time until I did more research on keywords. Iv also found that some parts of the SEOmoz "beginner's guide" are outdated, which Iv read from cover to cover. But this got me a little concerned, how do I know any of the information iv spent my time learning is correct and not outdated? So I was hoping does anyone know of any recent up to date resources/guides/case studies/ practical application case studies I can have a look at? Thank you in advance0 -
Ideal SEO / Social Media Employee Skillset
I’ve been wondering recently what makes a good SEO / Social Media employee. It seems to me that SEO and Social Media are in the process of merging into a single role. What are your thoughts on the skills that this new world SEO / Social Media employee would need? Or do you think these roles should ideally remain separate and that a “traditional” SEO is more what is needed? My own role has been moving much more towards social media recently and I was wondering if this was a common trend!
Industry News | | RG_SEO0 -
SearchDex for SEO consultation? Price feedback?
I know the JCPenny story from 2011 and read their CEO response to that. I've been pleased with my conversations with them so far and was given a reference that checked out well. Now us. We are a small business and our expertise is in print manufacturing and fulfillment. A portion of our business is running a network of retail websites related to the print business and that network generates six figure revenue, but we rely entirely on our affiliates to promote and drive traffic. I've been learning SEO for about 9 months - primarily just so that I can be informed while managing our direct to consumer initiative. But we don't have the internal expertise to pull off a campaign that is not heavily outsourced so that is why I'm open to talking with SearchDex. Does anyone have any feelings about them one way or another? Does anyone have a recommendation for me to talk to that might be an even better fit for what we want to do?
Industry News | | rickpeyton0 -
Will Google ever begin penalising bad English/grammar in regards to rankings and SEO?
Considering Google seem to be on a great crusade with all their algorithm updates to raise the overall "quality" of content on the Internet, i'm a bit concerned with their seeming lack of action towards penalising sites that contain terrible English. I'm sure you've all noticed this when you attempt to do some proper research via Google and come across an article that "looks" to be what you're after, then you click through and realise it's obviously been either put together in a rush by someone not paying attention or putting much effort in, or been outsourced for cheap labour to another country whose workers aren't (close to being) native speakers. It's getting really old trying to make sense of articles that have completely incorrect grammar, entirely missing words, verb tenses that don't make any sense, randomly over-extravagant adjectives thrown in just as padding, etc. etc. No offense to all those from non-native speaking countries who are attempting to make a few bucks online, but this for me is becoming by far more of an issue in terms of "quality" of information online as opposed to some of the other search issues that are being given higher priority, and it just seems strange that Google have been so blasé about it up to this point - especially given so many of these articles and pages are nothing more than outsourced filler for cheap traffic. I understand it's probably hard to code in something so advanced, but it would go a long way towards making the web a better place in my opinion. Anyone else feeling the same way? Thoughts?
Industry News | | ExperienceOz1 -
SEO Certification + SEO Experience = Ideal SEO Consultant ???
Since the responsibilities of SEO have increased so much, I think there has to be a kind of basic industry wide Certification / Degree system. Many people may argue that experince is much more important than certification but how about like any other trade or profession; we have (1) SEO Certification PLUS (2) SEO Experience for the Internet Marketers. One of the reasons, I get so many calls from people that they claim they are SEO experts and they are trying to sell their services to us, but when you talk with them, you can easily tell that they do not have any knowledge about it. But they sell the service to business owners that do not understand SEO. It is very sad to see small business owners believe those people.. and I understand it is business owners responsibility to check the background & portfolio of SEO agency, but wouldn't it be nice to have another credential that they can ask "are you also certified SEO"? what do you think about "Certified SEO" or "Certified Internet Marketing Consultant" concept? can there be an international or national organization to coordinate and superwise the certifications? Thanks, Lewis
Industry News | | CertifiedSEO0 -
How do you hire an SEOmoz-savvy SEO consultant?
I'd like to find an SEO free-lancer to review WikiTree.com and give me ongoing advice. My first instinct would be to go through oDesk, but I know I want someone who is tuned-in to this community and uses SEOmoz's tools. Advice or recommendations? Thanks!
Industry News | | Interesting.com0