What is the SEO Impact of Adding a Directory to URL
-
I would like to add a new directory named “products” for all of the product detail pages on my site. Instead of having the URL for a product be “mysite.com/product-details-page.aspx” we would like to change it to “mysite.com.com/products/product-detail-page.aspx.”
I want to do this to enable us to add product pages to our traffic funnel analysis by filtering visits to the "product" directory - right now we can't track visits to product pages in the funnel because they are just one-off the main site.
I know this change will require redirects for every single product. Is there anything else that needs to be done?
My main question is, will this change negatively impact the SEO value of the product pages? We have several product pages ranking in the SERPs, and I don't know if pushing them one directory further will change that.
Thanks for your input!
-
Will moving the product pages further down the site hierarchy negatively impact your SEO? Maybe a tiny bit (http://www.seomoz.org/article/search-ranking-factors#metrics-8) but I'd probably still do it with one caveat.
Are you actually calling the folder "products"? Why not group them under a more specific name? So for example if you sell mobile phones rather than having "mysite.com/products/iphone4" you would have "mysite.com/apple/iphone4". This is the approach I would take.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding UTM Tags to business directories?
Hi, I'm wondering what everyone's thoughts are on adding UTM tags to your business directories such as google my business, yelp, yellow pages ect. Would it be beneficial in sorting the data in GA? That way I can easily see which directories are performing the best. Thanks!
Reporting & Analytics | | Sally940 -
How can I remove parameters from the GSC URL blocking tool?
Hello Mozzers My client's previous SEO company went ahead and blindly blocked a number of parameters using the GSC URL blocking tool. This has now caused Google to stop crawling many pages on my client's website and I am not sure how to remove these blocked parameters so that they can be crawled and reindexed by Google. The crawl setting is set to "Let Google bot decide" but still there has been a drop in the number of pages being crawled. Can someone please share their experience and help me delete these blocked parameters from GSC's URL blocking tool. Thank you Mozzers!
Reporting & Analytics | | Vsood0 -
Shall I 301 a Url that has a discontinued product or shall we remove from Googles index
My web site sells shoes. These items go out of fashion and are replaced. Shall I 301 a Url that has a discontinued product or shall we remove from Googles index using webmaster tools. I seem to have a massive 301 list that carries on growing and Im concerned that to carry on doing 301s is not the right way.
Reporting & Analytics | | weddingshoesandaccessories0 -
Count of words in all urls in a subdomian
Hi, I am trying to understand in a simple way how much content (words per url) are included in all urls under a subdomain. Is there a way to get this information from any of the tools ? thanks!
Reporting & Analytics | | picolo0 -
I am new to SEO. Would appreciate anyone share with me how can i further optimize my website to attract more visitors based on this scenario?
Hi all, Thanks and really appreciate for your time helping me out here, and i am very new to SEO. Just a brief introduction, our team have been developing a gaming review website (specifically targeting MMO game, facebook game, and browser-based game) since September 2011, and the website show significant improvement for the 1st month, and we got daily UV spiking up to 2k in November. The issue here is that the visitors start to become very stagnant, and even dropping now. Even though we try hard to publish more game reviews and there is NO IMPROVEMENT AT ALL for past 2 months in terms of number of visitors, and we have no idea how should we further proceed to attract more visitors...We have about 7 k site pages (however not all are with content). For the past 2 months it seems like there is nothing going on that proportionate to the effort we put in. Pretty discouraging, so we decided to sign up SEOMOZ to get SEO help from the community here. Some general questions we have: 1. Is it because of the the quality of the content we write ? (not enough keyword density, review too short, etc). 2. Is it because of the website designed not user friendly and not optimized? 3. Is it because of the general gaming trend, or other competitors? 4. Are we penalized by google by any chance? Are we spamming or anything wrong that deter our improvement? 5. Our main revenue source is on advertising, and currently we are using adsense. Would the ads placement affect anything? 6. Based on your knowledge and expertise, any advice would you give us? Would appreciate if you can take a kind look at the website to understand the scenario better: www.gameonline2.com, with 3 subdomain of: wiki.gameonline2; gameplay.gameonline2; cheats.gameonline2. For your reference, example our competitors are: www.onrpg.com; www.bbgsite.com; www.mmohut.com I would be happy to share with you any further information including google analytics if needed. I have report generated from SEOMOZ but i would appreciate the pros to help me take a look to give me a more complete ideas of how can i further improve to gain at least 10k visitors per day. Thanks again for your kind help and time. Andrew
Reporting & Analytics | | andrewsoh070 -
Strange 404 Error URL
Can anyone help determine how a URL like "www.mycompany.com/lago_www.bad-nsfw-content.com" would appear on the "not found" crawl error list in Google Webmaster Tools? The "www.bad-nsfw-content" site has nothing to do with our company and I don't how it would get associated with our site.
Reporting & Analytics | | pbhatt0 -
Can I find results for my SEO rankings over an extended period of time?
I was hoping to put a report together chronicling my SEO performance over the last 2 months and couldn't find a place to see prior information.
Reporting & Analytics | | AppNeta0 -
Tagging URLs Linkbuilding and anchor links
Hi, I am going to publish a press release on a number of different websites. First and foremost, I want to build anchor links back to website for specific keywords. Secondly I want to measure clickthrus from each site using parameter tracking in GA. I want to know if I put in a url with ?utm_source=xxx, will this have any impact upon my linkbuilding efforts? i.e. will search engines attribute the keyword to the long url with tracking or the url without tracking. I understand that everything from the ? mark is ignored. However, i just want to double check before I publish release. Thanks for your help. Mik
Reporting & Analytics | | increation0