How Do I Make My Google SERP "SiteLinks" more relevant?
-
I have a shopping website with thousands of products, and the sitelinks that google has chosen for me (for a long time) are random product pages, which makes no sense to me.
I do not emphasize those products on the home page, and I have a sitemap that clearly lists the directory of all the categories. I also added a "nofollow" attribute to almost every link on the home page that is not important.
These products in the site links seem completely random and there isnt even a sitelink for "about" or any of the footer content! What gives?
Also, my sitelinks never updated to the new, better version. Any suggestions?
-
I've got a couple of recommendations.
First off you can demote a site link in Google Webmaster Tools. You can find the option in configuration/sitelinks. Although Google is obviously assuming that the pages with current site links are important somehow so it might be a good time to recheck your site architecture.
Secondly you should probably remove the no-follow attribute from internal links on your homepage. They won't be having a beneficial effect and could negatively impact how search engines view certain pages on your site.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google indexing site content that I did not wish to be indexed
Hi is it pretty standard for Google to index content that you have not specifically asked them to index i.e. provided them notification of a page's existence. I have just been alerted by 'Mention' about some new content that they have discovered, the page is on our site yes and may be I should have set it to NO INDEX but the page only went up a couple of days ago and I was making it live so that someone could look at it and see how the page was going to look in its final iteration. Normally we go through the usual process of notifying Google via GWMT, adding it to our site map.xml file, publishing it via our G+ stream and so on. Reviewing our Analytics it looks like there has been no traffic to this page yet and I know for a fact there are no links to this page. I am surprised at the speed of the indexation, is it a example of brand mention? Where an actual link is now no longer required? Cheers David
Algorithm Updates | | David-E-Carey0 -
How long does google take to re-ranking pages in results?
I mean when google dance, the pages in results go up and down frequency every minue, but finally your page will rank in any position in google, what is the time when you get another position in google
Algorithm Updates | | engtamous0 -
Would you "nofollow" links from a column on HuffingtonPost?
Hi all, So, I've read a lot of posts about guest posting being dead, but what about if you have a regular column on a well-regarded site? Stop? Nofollow links? We have a regular column on the Huffington Post and each piece has historically had at least one link (or more) back to our site. Yes, early on (like last year) we did use optimized anchor text in our links, and then calmed down on that a bit. But regardless, the links have always been relevant to the topic covered, and the topic is always in our niche (namely: budget travel in Europe). I saw Matt Cutts' recent video in which he recommends using the "nofollow" tag on guest posts when linking to one's own site, and specifically mentions HuffPo. Thus, I'm prepared to go back to my old posts and "nofollow" those links, but I just wanted a sanity check from the fine folks at SEOMoz. Would you go back and nofollow them? Many thanks!
Algorithm Updates | | TomNYC0 -
What happened on September 17 on Google?
According to mozcast: http://mozcast.com/ and to my own stats, Google had a pretty strong algorithm update on September 17. Personally I have experienced a drop of about 10% of traffic coming from Google on most of my main e-commerce site virtualsheetmusic.com. Anyone know more about that update? Any ideas about what changed? Thank you in advance for any thoughts! Best, Fab.
Algorithm Updates | | fablau1 -
ECommerce site being "filtered" by last Panda update, ideas and discussion
Hello fellow internet go'ers! Just as a disclaimer, I have been following a number of discussions, articles, posts, etc. trying to find a solution to this problem, but have yet to get anything conclusive. So I am reaching out to the community for help. Before I get into the questions I would like to provide some background: I help a team manage and improve a number of med-large eCommerce websites. Traffic ranges anywhere from 2K - 12K+ (per day) depending on the site. Back in March one of our larger sites was "filtered" from Google's search results. I say "filtered" because we didn't receive any warnings and our domain was/is still listed in the first search position. About 2-3 weeks later another site was "filtered", and then 1-2 weeks after that, a third site. We have around ten niche sites (in total), about seven of them share an identical code base (about an 80% match). This isn't that uncommon, since we use a CMS platform to manage all of our sites that holds hundreds of thousands of category and product pages. Needless to say, April was definitely a frantic month for us. Many meetings later, we attributed the "filter" to duplicate content that stems from our product data base and written content (shared across all of our sites). We decided we would use rel="canonical" to address the problem. Exactly 30 days from being filtered our first site bounced back (like it was never "filtered"), however, the other two sites remain "under the thumb" of Google. Now for some questions: Why would only 3 of our sites be affected by this "filter"/Panda if many of them share the same content? Is it a coincidence that it was an exact 30 day "filter"? Why has only one site recovered?
Algorithm Updates | | WEB-IRS1 -
"No Follow", C Blocks and IP Addresses combined into one ultimate question?
I think the the theme of this question should be "Is this worth my time?" Hello, Mozcon readers and SEO gurus. I'm not sure how other hosting networks are set up, but I'm with Hostgator. I have a VPS level 5 which (I think) is like a mini personal server. I have 4 IP addresses, although it is a C block as each IP address is off by one number in the last digit of the address. I have used 3 out of the 4 IP addresses I have been given. I have added my own sites (some high traffic, some start-ups) and I've hosted a few websites that I have designed from high paying customers. -one man show, design them, host them and SEO them With the latest Penguin update, and with learning that linking between C Block sites is not a great idea, I have "No Followed" all of the footer links on client sites back to my portfolio site. I have also made sure that there are no links interlinking between any of my sites as I don't see them in the Site Explorer, and I figure if they aren't helping, they may be hurting the rankings of those keywords. Ok, so...my question is: "I have one IP address that I'm not using, and I have a popular high traffic site sharing it's IP with 5 other sites (all not related niches but high quality) Is it worth it to move the high traffic site to it's own IP address even though making the switch would take up to 48hrs for process to take affect? -My site would be down for, at the most 2 days (1 and a half if I switch the IP's at night) Is this really worth the stress of losing readers? Will moving a site on an IP with 5 other sites help the rankings if it was to be on it's own IP? Thank you very much ps- I can't make it to MOZcon this year, super bummed
Algorithm Updates | | MikePatch0 -
Google above the fold update
Hi everyone, Ever since the Jan 19th Google 'above the fold update' I have noticed some strange ranking changes in some of my sites. 1. rankings increased dramatically (not in top 50 to page 2) on Jan 19th for about 5 days then dropped out completely from the top 50. 2. our rankings then did the same thing again around Feb 2nd for about 5 -6 days then has bottomed out ever since. We do not have any ads on the site but our pages are dominated by images for most of the 'above the fold' section then followed by the content down the page. Any insight into this would be much appreciated. Cheers, Andrew
Algorithm Updates | | jay.raman0 -
Home page replaced by subpage in google SERP (good or bad)
SInce Panda, We have seen our home page drop from #2 in google.ie serp to page 3 but it has been replaced in the same position @#2 by our relevent sub page for the keyword that we ranked#2 for. Is this a good or bad thing from and seo point of view and is it better to have deep pages show in serp rather than the homepage of a site and what is the best line of action from here in relation to seo. Is it best to work on subpage or home page for that keyword and should link building for that phrase be directed towards the subpage or the homepage as the subpage is obviously more relevent in googles eyes for the search term. It is clear that all areas of the site should be looked at in relation to link building and deep links etc but now that google is obviously looking at relevancy very closely should all campaigns be sectioned into relevent content managed sections and the site likewise and treated on an individual basis. Any help that you may have would be very welcome. Paul
Algorithm Updates | | mcintyr0
