Does Google use link CTR as a factor?
-
Been wondering for a while if Google might be using CTR of links pointing your site? Anyone run any tests or have any clues?
-
If I owned google and a site was appearing in the #2 position and not getting clicked then that says something. The title could be totally irrelevant, the site could be so trashy that everybody knows about it, may other things.
If nobody is clicking then it is wasting space in the SERPs.
-
CTR on links wouldn't make any different to the power or quality of the link - that will be down to domain authority, page authority, relevance, anchor text and indexation mostly.
I think CTR does make a minor difference in the SERP's though - coupled with bounce rate and numerous other factors. For example I would imagine a number one result with a very low CTR and a very high bounce rate wouldn't stay there for too long.
-
I'm with Zach. I'm sure there are plenty of good backlinks for which google has no CTR data because the webmaster isn't using google analytics.
Interesting concept. That might help with webspam. It would be pretty easy to game though.
-
Highly unlikely. Why would a CTR matter at all, in Google's perspective?
I'd even wager that CTR of actual Google SERPs isn't used. The CTR doesn't really tell you anything without providing false positives.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reporting a Link Scheme to Google
Hi Mozzers, Two questions...
Link Building | | FDAitsupport
There is a negative article showing up in the SERPS for my boss name which we've been doing some rep management to get rid of. Well, someone started building links to that property recently, and it has pushed the result to the #2 spot. I did some research, and the property has never had a single link pointed to it until recently. There are 7 referring domains, all of which use the same theme, and have the same author for each article. Each property has over 1,000 articles in not even 2 years. All articles are based around the same topic. The property they are promoting negatively went from 0 backlinks to 55 in under 2 months. My Question is, is it okay to report this to Google? It seems like a cut and dry example of a link scheme. Second question, I have recently seen an increase of spammy links showing up in ahrefs. These links were likely built by a predecessor of mine as far back as 2010. I had been letting them fall off naturally, but now they are coming back (around the same time the above mentioned link scheme began). Do you think someone is re-indexing my links as a sort of attack? Or is it possible Google is re-indexing them? I'm going to contact the webmasters where I can, but seriously considering using disavow tool. My rankings started dropping when the links started getting indexed. And continue to drop. Negative SEO, or Googles recent "Quality Update"? Thanks for any and all input. Ryan0 -
Do links from between common sites you run count as "bad" links?
Hi everyone,
Link Building | | AMA-DataSet
Iv recently been asked to review a group of sites. There are 3 sites, each of these sites has a link to the other two sites within the footer or the navigation.
These site are about a similar topic each provides a different perceptive or aims at a specific section of the industry so its not like the links are to irreverent sites. However because the links are in a global section they are repeated thousands of times on each site and count for a large proportion of the link profile to each site, I don't think this is good practise and I want to remove them or at least add a no-follow but my client insists they are relevant to each other and doesn't not want the links removing. What would be best in this situation? remove them? no-follow them? or leave them? Thank you in advance,
Liam0 -
Ecomerce: Would 4 link sections leak too much link juice?
Hello, In my content management for our ecomerce site, I've found that there are sometimes links to sites in our industry that have "helpful links" sections. Several strong sites link directly to these resource sections. There are 4 different topics that fit this trend in our industry. Would it leak too much link juice to make 4 comprehensive link sections and place a link to them on our "Useful Articles" page? Or should I stick to one comprehensive link section? Or perhaps a small link section? Or none at all? Thanks.
Link Building | | BobGW0 -
Wordtracker Link Builder Tool - Anyone Use it?
I have been using Wordtracker for about 10 years for my keyword research. They have recently unveiled a new link builder tool. I was wondering if anyone had used it or could give me some feedback on it
Link Building | | TheGrid0 -
For a new site, does it matter which sites I get back links from first? I.e., are the first back links more important than later ones?
I've heard that when a site is new, the sources from which it gets its first back links are very important -- that the early links are more important for ranking than later links. Is this true. If so, what would be some good places to get these very first links? Thanks.
Link Building | | sigma3x0 -
What is the best company to use when building links to feature on multiple directories online?
I am looking to build links for my clients who are in a very competitive industry 'airport parking', can you advise where I can submit their URL to generate good quality links without being penalised?
Link Building | | shami0 -
Internal linking
I 'am using a seo component (sh404sef) for a joomla website, for the time being, any internal linking is organized. I've been said the sitelinkx is not advised (a component dedicated to build internal links) with sh404sef... How could i manage to set it up fastly ? Tks a lot..
Link Building | | mozllo0