Local Real Estate Site vs Larger National Sites
-
Hello all, I am a local realtor that created my website with an idx feed. I am on page one but at the bottom. Question is how can a local real estate website rank better in the SERPS than the larger national brands? Any tips out there from those who have worked with real estate websites and seo? I'm trying to out rank the larger sites for my main keywords. Thanks all.
-
Can you look at my site and tell me what you think? Let me know what I'm missing and how I can improve. I appreciate it.
-
I have a local real estate site and have found that it is entirely possible to rank well. It's really no different than any other site - produce good, interesting, valuable content and then promote it. Do you have great content on top of your idx feed? If all you have is idx, then you've got the same info that the major competitors have and it's going to be hard to beat them.
For my listings, I create a unique page on my site for each listing. That way, the description is different than all of the big sites out there. Plus, I can optimize the title much better as well than if it is simply generated from the MLS data.
Although I want to rank well for "[city] real estate", it's not my top priority. We get lots of good leads from our long tail searches and there are lots and lots of ways to attract those that will blow away the big sites.
-
As I have worked for a BIG real estate website I can give you one secrete advise to get more targeted niche and conversions as compare to large websites.
As you are a small website you reach is limited as compare to large website so defiantly your keywords will be limited as compare to large website… I would advise you to produce quality content that talk about their problems and solution of your audience and as your competitor (being a giant) cannot really target specific area, by doing that you can easily win traffic, trust and conversion in your limited area!
Once people started to like your produced content they will possibly share and link to you that will give you a batter placements in SERP as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Non ecommerce site with high DA, being outranked by lower DA sites with ecommerce - help?
I have a website that we look after, up until January this year the rankings were really strong - the site has a much higher domain authority than the competitors, much more links and much more relevant content (all measured with moz's tools). About 6 months ago the rankings started to dive for national search terms. Now one thing ive noticed is that nearly all of the other sites in the search sell products online where we have no such function - could this be correlated - has anyone else experienced this?
Competitive Research | | rhysc1 -
Why would a newly created site, have ranked ahead of our site for keyword that we are optimized for?
This newly created site has a DA of 1 and PA of 1, no backlinks, no optimized urls, the keyword they ranked better than us on was listed a total of 6 times on the homepage. Our PA is 29 and DA is 18 for the page that ranks for this keyword. They really copied a few elements of our site but made sure to change a few things, but also list at the bottom of their site 5 keywords that are crucial to our niche industry but they're all linking to the same page. Any ideas? It's an SEO guy running the site, we've watched them toy with adwords trying to be number 1, but not liking the price, so they are here and there with it. Mainly I don't see why they'd rank better for this keyword, we our site have prolly 500% more content that's both of quality and relevance to our customers, in the form of Pdfs, infographics, help sections, and video. Very baffled here, any advice would rock!
Competitive Research | | Deacyde1 -
Can an https: impact (not provided) keywords in Google Analytics? Meaning if I make my site https: will it provide any more keywords. If not how can I get this data?
I have a site that I'd love to have more keyword data on. Can making my site an https: site give me more keyword data than leaving my site an http: site? Thanks!
Competitive Research | | mattdinbrooklyn0 -
Localized SERP Rankings - Multiple Questions...
The Google SERPs for my keywords are pretty regional. We are in the "IT Support Company" space. I've checked with friends in other parts of the country, and we don't show up in the SERPs in other parts of the country for KWs that we are ranking for locally. Questions: 1. I see both national and local players showing up in the SERPs. Is there any kind of formula for how Google decides who gets on the first page? 2. Some of my keywords trigger Google+ listings. How long does it take to show up in Google+, assuming we're optimized appropriately, and we have earned a placement? 3. For Moz's keyword ranking tool, how does it handle regional searches? Moz's tool is going to show different KW rankings than what I will see. My immediate concerns are rankings in my area (NY Metro), but we want to go national. How do we track rankings in different areas? 4. Is it possible to be on the 1st page with Google+ and Organic listings? 5. Do the Google+ 7 packs have generally better, or worse CTRs than similarly placed organic listings?
Competitive Research | | CsmBill0 -
What's the value of Exact Match Keyword Domains vs. Company Name Domains?
Hey Mozers, I was in a discussion this morning about the value of Exact Match Keyword domains vs. a company name domain and wanted to get a little more clarification. Let's say we are doing a site for a company called Favored Dental, and they have had the domain favoredental.com for quite a while and have their authority built up in it. Is it better to have favored-dental.com or favoreddental.co or keep its current form? The reasoning behind the alternate domains would be they have the exact match keyterm, in this case lets say "Favored Dental" is the keyterm we were going after. To my knowledge EMDs aren't as relevant as they'd use to be as Google would rather branding of companies instead of keyterm domains? Is this correct, or do EMDs of keywords you're going after hold higher authority? Thanks for the clarification!
Competitive Research | | MonsterWeb280 -
Ranking for long tailed keyword vs shorter keyword phrase?
I have a webpage http://freightmonster.com/free-freight-quote that currently ranks 19th in the Google SERP's for the keyword free freight quote. The keyword gets 59 exact match searches a month. Competition is high for this keyword. The keyword freight quote gets 8625 exact match searches a month and my home page http://freightmonster.com/ ranks 26th in the Google SERP for it. Competition is high for this keyword. Would I be better off creating another page http://freightmonster.com/freight-quote and doing a better job of on SEO optimization for it in the hopes of getting on page one, or given the fact that freight quote is such a highly competitive term should I just go after other long tailed keywords in my market like flatbed trucking freight quote, heavy haul trucking freight quote, RGN freight quote, etc? We have just started on SEO for organic keywords after spending over $500,000 on PPC in the last 5 years, which in our market niche is the norm. Thank you in advance!
Competitive Research | | FreightBoy0 -
Is it possible to see bounce rate on external sites?
Are there any tools that will let you see your competitor's bounce rates?
Competitive Research | | nicole.healthline0 -
My client has shown me a similar site, though not a competitor. He wants to know what sites they are linked from that give them such a good Google rank for certain kewords. Can SEOMoz tell me this?
When using google.com.au and searching for "travel to france", www.frenchtravel.com.au is the 3rd organic result. (the 1st two are not travel businesses, they are non profit travel guides) My client, who runs www.visituk.com.au, an Australian site that organises tours of the UK, said "so we just need to add these sort of words to the site?" I said, yes, but it doesn't end there. The real task is to have a link to your site on other sites surrounded with the words "travel" and "UK". He asked if he could see a list of the sites the french site was being referred by relevant to the search phrase. Is there an SEOmoz tool for this? Or is there another way I can generate that list? Thanks Simon
Competitive Research | | electrik0