Critique a site I'm working on please
-
Hi guys,
I have a list of things to do on this website that is longer than my arm but thought I would gather a few more thoughts on the site before moving on further with it.
The site is here. It went live a couple of days ago for live testing.
I have a news section coming very soon at theworkplacedepot.co.uk/news - it is in live testing now.
One glaring issue for me is that some of the products simply aren't "buyable". What I mean by that is that the options are too vague and too vast - as an outsider I wouldnt have a clue what I was buying!
Other issues:
- The banner at the bottom of the HP is a test - its design will be changing.
- The sitemap has some issues and will be addressed.
- There is no area yet to "log-in".
However, critique for me pretty please!
-
I wouldn't even know what a "starter bay" or "extension bay" was. I also think there are WAY too many options.
If you are involved in the hospitality industry you would think you'd understand what these terms mean, having said that would those terms be specific to a UK audience? For example, I'm in Australia (I have a fast food business background from a previous life) and we would just call them shelving or store room shelving. The starter bay, we'd call it a "return". I ask this question because I noticed that your client does take orders from outside mainland UK.
You are right about having too many options. That is a lot of stock that the client is carrying.
-
Thanks for the reply.
The black backround is ok for he menu, but having a black backround on the other boxes headers puts them on he same level of importance, which I don' think is ok.
Thats a good point actually. I had a similar thought. If you check the menu headers on this page, I think this is how I will have them changed on the home page - all apart from the main one.
The main focus of the page is on FREE DELIVERY and PRICE MATCH and no on the mai banner.
Agreed. I have the design team working on two new banners for these as they draw your eyes away from the key areas.
Thanks for your thoughts
Some good suggestions there!
-
Hi Matt,
I think that you have a decent website there, as a general suggestion I might say: focus.
Home Page
The black backround is ok for the menu, but having a black backround on the other boxes headers puts them on he same level of importance, which I don' think is ok.
The main focus of the page is on FREE DELIVERY and PRICE MATCH and not on the mai banner
I know that these messages are important but it shouldn't keep me away from the main message.
Content Page
The same here for the boxes header.
If your product has only one option it's difficult for me to see the add button.
Suggestions:
1. Put more focus on the homepage banner by adding some colour on the background and changing the black background header.
2. On the product page change the black background from the tabs, product option header.
3. Having the images on a background (not white) will put more focus on the product.
I hope this helps
Cornel
-
20,000 products... scary!
"Is the banner under the header going to be a sliding gallery style design or fixed?Just showing 3-4 offers maybe? Just thinking out loud!
"
Yeah, we have a design team here working on 3 banners, they slide across
"The only other comment for changing I would make is the header is too busy. I'd move the search bar to above the green 'Free delivery" image on the right of the page. In it's place I would make the phone number much bigger."
I was thinking the same to be honest. I was thinking maybe to reduce the width of the main banner and lift the two smaller banners (free delivery and price match) on the right hand side up a little and add search.
Are you able to give an example of a product that you think isn't 'buyable'?
Sure, here. I wouldn't even know what a "starter bay" or "extension bay" was. I also think there are WAY too many options.
-
Hi Matt,
wow, those are a lot of products!
Is the banner under the header going to be a sliding gallery style design or fixed?Just showing 3-4 offers maybe? Just thinking out loud!
The only other comment for changing I would make is the header is too busy. I'd move the search bar to above the green 'Free delivery" image on the right of the page. In it's place I would make the phone number much bigger.
Are you able to give an example of a product that you think isn't 'buyable'?
cheers
Daiana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much is the site architecture impacting my site?
Hi there, I'm interested to learn how much the site archecture of griffith.ie (higher education) maybe impacting our rankings. In recent months there was some changes to the the faculty landing pages but not to the site archecture. The rankings in the last 6 months have dipped a little. There are two main path ways to get to the course. 1. Course finder - https://www.griffith.ie**/find-a-course** => 2. Faculties - https://www.griffith.ie**/faculties** Most of the SEO authority is coming through the Faculties pages as this is where all the courses are found in term of the url structure. For example; https://www.griffith.ie**/faculties/**business/courses/ba-hons-accounting-finance The UX on the site tells a different story and directs people to the course finder. /find-a-course Ideally, I feel the site would benefit much more if all the traffic was directed through the course finder however this would require (I think) a big redevelopment of the search tool and I feel we are diluting our efforts as when somebody arrives to the site through the homepage they go through the course finder and if they come through specific searches they get taken to the specific course page under the faculty section. the site has has this archecture for the best part of 4 years and I'm considering recommend a change if it would greatly improve SEO and UX. Any feedback on this would be great. Many Thanks Rob
Web Design | | robhough9091 -
Manufacturer, New Direct-to-Consumer Site (Separate Site, or Sub-Domain?)
Hi All! Working with an established manufacturer, been around for many years, it's an internationally known brand, and their products are sold by thousands on distributors. They recently started a new website (separate from their old established B2B manufacturer site) which will be used to sell direct to customer. The new site is great, with a nice responsive design, clean look, flexible, etc. The problem is, it's a new site with low Domain Authority. The manufacturer's B2B site has been around a while, very high Domain Authority. So, I'd like to be able to harness all the link equity they've build instead of trying to optimize a brand new site. The problem with this old established site is that it IS in fact old. The design is terrible, it's not responsive, old code, bad look and feel, etc. We could incorporate the new B2C site (which has its own CMS) into a sub-domain, like store.site.com. But, I'd worry that site.com's crapiness will limit growth potential for the new pages at store.site.com. Same issue were we to add the new site into a sub-folder, like site.com/store/. On the other side, we could just keep the new site, with it's own domain, sitestore.com, and have product pages and/or category pages from the manufacturer's B2B site link to the relevant pages on the new B2C site. Thanks!
Web Design | | fiberglass0 -
Site is getting crushed by spam traffic and Google Webmaster Tools giving crawl warnings. Also...
Currently hosting a site I'm planning on moving to a new server ASAP, 301 redirecting and have a domain that has nice authority and very old. On the current site I need to clean up the blog. I have a few questions actually.... 1. I'd like to remove most of the blog articles as I want the new site to be very high quality, but isn't it dangerous to do a 301 redirect to the same page for all these articles? 2. I want to focus on the new site as the current site has too many issues but still managing to hang in their. is highly outdated yet I don't want to spend a ton of time on the site before the 301 redirect. With the Pigeon and Panda 4.0 rumors being released soon, I want to get the new site completed ASAP. Do you think it's better if I fix the 3. Would removing cloudflare make things better or worse with the crashing of my site due to high traffic (mainly spam on the blog.) 4. My best article by far is outdated, but should I waste time updating it before redirecting or should I just get the new site going? I did way too many guest posts thinking content is king, but at least checked the outgoing links Domain Auth, Page Auth, and MozTrust in OSE, but first off I'm going to remove a page that mentions I'm looking for guest bloggers. I tried to keep the posts relevant but at the time you could get away with 5. Anything I can do to slow down these spammers on Wordpress? I noticed most of them are checking for vulnerabilities but I'm keeping it up to date, have caching setup. Thanks!
Web Design | | eugenecomputergeeks0 -
What happens if I 301 Redirect my homepage to a different page on site
If i were to 301 redirect the index page of my website to a page in a different subdirectory of my site would that adversely affect SEO? Does your home page need to be in the root of your site? I'm asking because a developer has told me that it would be best to do that since he needs to install OpenCart on the root of our domain...
Web Design | | SheffieldMarketing0 -
Need help to implement microdata/microformat for ecommerce site
**Can somebody please help me to implement microdata/microformats codes for our ecommerce product pages? **
Web Design | | EastEssence22
Please guide me if you have some CSS example for the same. Thanks.0 -
Having a new website build, what happens to my SEO work?
Hi, We are in the process of having a new website developed by a web agency. New domain, new business name etc... What is the best process to transfer from old domain to the new one? What happens to all my ranked URLs? What can re-directs do to help me? Will I loose all my link juice on highly ranked keyword domains? I ranked 1st for a brand now, wil lthis go? Any advice, help or hints would be great. Thanks Will
Web Design | | YNWA0 -
Ajax pagination and filters for ecommerce site
Hi There, Is it ok to use ajax for product filters and pagination? In this case url doesn't change when you navigate to 2nd or 3rd page also when you filter by colours, etc. If not what's your advise?
Web Design | | Jvalops0 -
I have a question about converting a flash site to word press
We're changing one of our site to word press from flash and the old site had no content, so everything is going to be different. Should we try to match the page names and small amount of content and large amount of meta tags for now and slowly change them, or is it alright to change everything right now? The site has good ranking and I don't want to mess it up.
Web Design | | allstatetransmission0