Using the right Schema.org - & is there a penalty in using the wrong one?
-
Hi
We have a set of reviewed products (in this case restaurants) that total an average rating of 4.0/5.0 from 800 odd reviews.
We know to use schema/restaurant for individual restaurants we promote but what about for a list of cities, say restaurants in boston for example. For the product page containing all of Boston restaurants -
should we use schema.org/restaurant (but its not 1 physical restaurant)
or schema.org - product + agg review score?
What do you do for your product listing pages?
If we get it wrong, is there a penalty? Or this just simply up to us?
-
[quote]If we get it wrong, is there a penalty? Or this just simply up to us?[/quote]
Simply google will not use the rich snippets, don't think it will get penalised.
You can test here:
http://www.google.com/webmasters/tools/richsnippets
If you works there it should work in the serps.
We finally got our schema done a few weeks ago, and with in a few days google was using them on our more popular pages. I don't think schema/rich snippets, effects you rankings, just makes your link more attractive/clickable for the user.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using same copy on different domain
I have a client that currently has a .com domain (not using hreflang) . They have a new partner in the UK and they want to replicate the website and use a .co.uk domain. It will be a different brand name. Will this cause any SEO issues?
Intermediate & Advanced SEO | | bedynamic0 -
What's wrong with the algorithm?
Is it possible that Google is penalising a specific page and in the same time it shows unrelated page in the search results? "rent luxury car florence" shows https://lurento.com/city/munich/on the 2nd page (that's Munich, Germany) and in the same time completely ignores the related page https://lurento.com/city/florence/ How I can figure out if the specific page has been trashed and why? Thanks,
Intermediate & Advanced SEO | | lurento.com
Mike0 -
How to optimize an ecommerce catalog that uses parameters only
Hello ! I am facing a problem concerning a client's website that has been developped using filters that create parameters - there are no categories. This means that, no matter what I choose as a filter, the page title, desc and my H1 stays the same. In a beautiful, unicorn rainbow filled world - I could just tell them to restructure their site with new categories/sub categories AND with filters. For SEO purposes and to find a temporary solution until we can change the architecture, what would be the best choice? Should we create individual pages that serves the same content as the catalog, but with rewritten URL, Title, Description and canonical?
Intermediate & Advanced SEO | | Charles-O
ie: http:/domain.com/catalog/?brand=moz canonical to http:/domain.com/catalog/brand/moz ? I noticed indeed.com does that (https://ca.indeed.com/SEO-Specialist-jobs vs https://ca.indeed.com/jobs?q=SEO+Specialist&l=) Should we dynamise the content depending on which filters has been selected? Of course, some filters are real filters that wouldn't attract or add any value (such as order by) Thanks for your input!0 -
Linking to one of my own sites, from my site
Hi experts, I own a site for castingjobs (Site1) and a site for selling paintings (Site2). In a long time, I've had a link at the bottom of Site1, linking to Site 2. (Basicaly: Partnerlink: Link site 2). Site1 is for me the the only important site, since it's where Im making my monthly revenue. I added the link like 5 years ago or so, to try to boost site 2. My question is:
Intermediate & Advanced SEO | | KasperGJ
1. Is it somehow bad for SEO for site 1, since the two sites have nothing to do with each other, they are basically just owned by me.
2. Would it make sense to link from Site 2 to Site 1 indstead?0 -
Ranking in SERPs but not using terms on website.
As far as I know, it's not normally possible for a website to rank for a keyword that is not mentioned on the website. I have seen a website that ranks very well for key terms and yet they are not mentioned anywhere on the website, I have run advanced search & checked using tools including cloak checker on my findings. How can this be?
Intermediate & Advanced SEO | | lee-murphy0 -
Google indexed wrong pages of my website.
When I google site:www.ayurjeewan.com, after 8 pages, google shows Slider and shop pages. Which I don't want to be indexed. How can I get rid of these pages?
Intermediate & Advanced SEO | | bondhoward0 -
Meta Keywords: Should we use them or not?
I am working through our site and see that meta keywords are being used heavily and unnecessarily. Each of our info pages will have 2 or 3 keyword phrases built into them. Should we just duplicate the keyword phrases into the meta keyword field, should put in additional keywords beyond or not use it at all? Thoughts and opinions appreciated
Intermediate & Advanced SEO | | Towelsrus1 -
Anyone Used ScrapeBox or SEONukeX Before?
I have been looking at trying out Scrapebox or SEONukex for a while, but don't want to wast my money. Has anyone tried them out with positive success? I am not looking for an automated submission platform necessarily. I am simply looking for a platform to tell me which sites are relevant to mine, dofollow, etc. That is what I would be using them for.
Intermediate & Advanced SEO | | MyNet0