I am trying to make my site a better user experience please help
-
Hi, i want someone to review my site and let me know what steps i need to do to make it a better experience for the user and to lower my bounce rate which is about 67 at the moment.
I am trying to get the advertising and the user friendly to match, i need the adverts to make money and need to make sure i have them in the right place so they get clicked more.
I want to reduce my bounce rate and want people to not just read one page but to go to different pages and would like advice on what i need to do.
here is the site http://www.in2town.co.uk
and here are the example pages that i would like to focus on to increase the user friendly and keep people on my site while making sure i have the adverts in the right place
I am looking for ideas on how to increase the experience and how to keep people longer on my site while at the same time have people clicking the ads by increasing the conversion rate.
-
de nederlands reg there - didnt ping it to check ip
-
love this tool. where is it testing the speed from, is this uk based or a different country.
-
thanks for that. i will try it now. i am using tmd hosting, a dedicated server, next week i am moving to a larger dedicated server in the hope it will speed my site up
-
Hi Diane,
Try measuring the speed of your pages with this.
What hosting do you have?
-
can you let me know how you timed from home page to the travel section so i can try and solve the problem please
-
thanks for this. i will come back to you on some points later but first of all, i am getting different reports on the times which is not good. i have tried lots of different tools to get the times. what do you suggest i do to try and increase the loading times from home page to travel.
the timing is a huge headache for me at the moment. i will sort out the images straight away
-
Hi Diane,
Many things effect bounce rate, you must also be careful when using Google's bounce rate stats as they don't always tell the full story (if you're linking to external domains as a big part of your biz it will count that as a bounce also). But very specifically to your site I'd say you have some trust and load time issues.
Re; Trust - elongated faces and repeated images don't say to me that this is a professional site, so that wont help your bounce. The logo also needs a bit of a revamp imo.
Load Time - It took me 10 seconds to travel from home to travel - thats about 10 times more time than i would expect.
If you address those two issues, trust and load time, firstly, and use Google analytics as a benchmark (that magical 67%) and then dig a little deeper.
Lastly: Re your biz model, I'd recommend trying to match the ads to the consumer a little more closely, if Im interested in Travel, maybe some travel ads? The ads I found were not retargetting ads or travel based ads. How do you hope to get people to this site: if its just via unique content driven via Google then keep in the theme of the clicked SERP?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better Graphic Design-Impact on SEO?
Will improving our site's graphic design but keeping identical structure, tags and text result in better Google? Are lower bounce rates greater time spent on a site by visitors rewarded by Google n the form of higher ranking? We are a commercial real estate brokerage firm in Manhattan and plan on making the following changes: -Much larger photos for listings
Conversion Rate Optimization | | Kingalan1
-Lighter cleaner design with more open white areas
-Use of more visible fonts
-Better forms
-Potentially less text and more emphasis on product, which in our case are real estate listints. Our existing site: w w w . m e t r o - m a n h a t t a n . com is a bit ordinary and uninviting. The redesign will have a concept similar to
http://www.dernieretage-paris.com/
The theme behind this real estate site is the city itself, which is quite clever and applicable to Manhattan. Our home page as well as other URLs use lots of text. If we reduce text and use more images to make the pages more engaging, will our organic ranking decline? If we reduce text can we compensate by fuller completion of meta tags? Any thoughts???0 -
Better use Google Analytics? This is for Conversion Rate Optimization purposes
Hi Moz-ers, I've had much help from the Moz community and hoping you can help me out on this one too. I would like to track everyone who visits our town listing pages. We operate much like ratings and reviews websites like tripadvisor and booking.com. What is the best way to track visitors coming to our listings pages only (for example tripadvisor shows top 10 hotels in London.) I would like Google Analytics on London and all other towns including Birmingham, Southampton ect... Is it possible to set up Google analytics to track this? These are our highest volume pages so having an idea of the traffic behaviour is crucial for SEO and Conversion Rate Optimization. As usual, looking forward to the advice we receive! Thanks,
Conversion Rate Optimization | | Eric_S
Eric0 -
No Redirects In Place After Transfer To New Site With Same Domain :(
Hi Moz Folks, I'm new here and am loving all the information! Can't wait to dig in more. Folks, I have a situation and would love to hear more about your experiences here and what advice you all have to give. I have a client whose SEO I helped out with about 4-5 years ago. It went well and they had historically been ranking on pages 1-2 for the majority of their targeted keywords. Client and I lost touch over the years, but now we are in process of working together again. What I learned today is that my client redesigned the entire old site without placing any redirects and entirely creating new URL structures (I already hear the gasps of air of those reading this). Long story short - you guessed it - rankings/traffic has dropped and the old pages have fallen out of index. Considering that I was hired to re-do and re-audit the SEO of the site and also considering that the domain had a relative decent standing in the rankings in the past, I'm wondering what exactly I should do of the following options (or please do suggest other options): 1. We have the ability to completely revert back to the old site with all the old keywords and and search optimized URLs. The new site was launched just 2 weeks ago and the owner has said that he is willing to revert back to the old site while we audit the new site and get all of the proper optimizations in place. This would be a great option if it will help us because at least we can get a site up that we know ranked well with Google in the past. 2. 302 redirect the old URLs to the somewhat appropriate page on the new site while - in the meantime - I work on the new site structure and keywords/SEO optimizations. I say 302 because a 301 redirect from the old pages to the new pages may only do me so good because I would plan on changing the keywords/URL structures of the new site anyway. Once finished with the optimizations, I'd then 301 redirect to the new appropriate pages 3. 301 redirect everything from the old site to the somewhat appropriate page on the new site right away. Then, once I've completed all the appropriate optimizations, I'd need to re-301-redirect to the new pages I've created. As you can see, I'm in a bit of a jam. But, considering that the new site was launched just about 2 weeks ago, maybe there's some hope here. Thanks fellow Mozzers! Hopefully that all makes sense. Cheers!
Conversion Rate Optimization | | pfarsaii
Nickname: "P-drama"0 -
UX and/or Conversion Help for Ecommerce
Good Morning, We recently revamped and relaunched our ecommerce website and we believe we have built a great site that is easy to navigate, find what you're looking for, get all details, and purchase. We were hoping to get some of the Moz community to take a look at the site and let us know if you have any suggestions on usability or conversion techniques that we could implement to improve user experience and amount of orders placed. You can view our site here Looking forward to your feedback. Thanks in advance
Conversion Rate Optimization | | Prime850 -
Tracking a Deposit Page Through Google Analytics: Which is a better way?
Good day to all, I do have game download website (Works like Google Play and Steam) and currently working on the deposit page which is payable by fund transfer and Paypal. The thing is I do not have a confirmation page that I can use to track all incoming successful and unsuccessful conversions for this deposit page. My question is, which is better to use for this kind of tracking a goal in Google Analytics? Are we going to use a virtual page or and event tracking method? How can I track users that visit the deposit page that weren't able to do a deposit attempt? Thanks for answering this question. Have a good day ahead.
Conversion Rate Optimization | | Francis.Magos0 -
Please Settle a Bounce Rate Debate
Here's the Question: If a person clicks a PPC ad and hits the landing page, and the landing page has a form to fill out embedded in it without having to click, does that count as a bounce if the person leaves the page immediately after filling out and submitting the form or does the submission negate the bounce tally? Hope this makes sense and thanks in advance.
Conversion Rate Optimization | | jesse-landry0 -
Have Google Shopping show site listings instead of Amazon and eBay listings
An e-commerce site I'm currently working with also has storefronts on eBay and Amazon. When searching Google Shopping, their Amazon and eBay product listings come up but NOT their primary site's listings. Can anyone shed some light on how to a) feed the main site's products to Google Shopping and subsequently b) have Google remove the eBay and Amazon listings? Obviously, this would be a boon to business and hey wouldn't have to pay the Amazon and eBay fees associated with each sale. Thanks for any help!
Conversion Rate Optimization | | Nobody15330770827561 -
Site Design for SEO & Conversions
This is a Real Estate Website focusing on a local market. What would you change about this site for SEO Purposes? What would you change for Conversion Purposes? What would you change for Visual Appeal and User Experience? Thank you all for your help on this one. http://www.bronxpad.com
Conversion Rate Optimization | | bronxpad0