To land page or not to land page
-
Hey all,
I wish to increase my sites rankings on a variety of keywords within sub categories but I'm unsure where to be spending the time in SEO.
Here's an example of the website page structure:
General Home Page
> Sub Category 1 Home Page
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4> Sub Category 2 Home Page
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4We've newly introduced the Sub Category Home Pages and I was wondering if SEO is best performed on these pages or should landing pages be built, one for each of the 4 sub categories in each section. Those landing pages would have links to the "Searching / Results pages" for that sub category.
Thanks!
-
In my limited experience, landing pages for each service and/or "service in city" work nicely as a part of a content marketing strategy along with blogging, etc.
-
I do think landing pages for each sub category are the way to go.
-
I have a similar set up and we are going to do landing pages on every page and work towards getting higher conversions. We will also plan on building trust somehow and having social sharing buttons.
Boo.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank a product page
Hello, I have a product page and just did a little introduction ( 5 lines of text) but I have the feeling this is not enough for google. What is the solution ? Is it to increase the amount of content even though it is not going to be user friendly ? Or will google look at the product page I link too and take into account the content on those subpages to boost my "pillar / product page". Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Landing pages for paid traffic and the use of noindex vs canonical
A client of mine has a lot of differentiated landing pages with only a few changes on each, but with the same intent and goal as the generic version. The generic version of the landing page is included in navigation, sitemap and is indexed on Google. The purpose of the differentiated landing pages is to include the city and some minor changes in the text/imagery to best fit the Adwords text. Other than that, the intent and purpose of the pages are the same as the main / generic page. They are not to be indexed, nor am I trying to have hidden pages linking to the generic and indexed one (I'm not going the blackhat way). So – I want to avoid that the duplicate landing pages are being indexed (obviously), but I'm not sure if I should use noindex (nofollow as well?) or rel=canonical, since these landing pages are localized campaign versions of the generic page with more or less only paid traffic to them. I don't want to be accidentally penalized, but I still need the generic / main page to rank as high as possible... What would be your recommendation on this issue?
Intermediate & Advanced SEO | | ostesmorbrod0 -
Which is the best option for these pages?
Hi Guys, We have product pages on our site which have duplicate content, the search volume for people searching for these products is very, very small. Also if we add unique content, we could face keyword cannibalisation issues with category/sub-category pages. Now based on proper SEO best practice we should add rel canonical tags from these product pages to the next relevant page. Pros Can rank for product oriented keywords but search volume is very small. Any link equity to these pages passed due to the rel canonical tag would be very small, as these pages barely get any links. Cons Time and effort involved in adding rel canonical tags. Even if we do add rel canonical tags, if Google doesn't deem them relevant then they might ignore causing duplicate content issues. Time and effort involved in making all the content unique - not really worth it - again very minimal searchers. Plus if we do make it unique, then we face keyword cannibalisation issues. -- What do you think would be the optimal solution to this? I'm thinking just implementing a: Across all these product based pages. Keen to hear thoughts? Cheers.
Intermediate & Advanced SEO | | seowork2140 -
Page is noindex
Hi, We set pages with this and i can see in the view source of the page <meta name="robots" content="noindex"/> We had a new page posted in the site and its indexed by Google but now the new post is visible on a page thats shows partial data which we noindexed as above because its duplicate data and search engines dont have to see it But its still crawling Any ideas?
Intermediate & Advanced SEO | | mtthompsons0 -
Drop in indexed pages!
Hi everybody! I've been working on http://thewilddeckcompany.co.uk/ for a little while now. Until recently, everything was great - good rankings for the key terms of 'bird hides' and 'pond dipping platforms'. However, rankings have tanked over the past few days. I can't point my finger at it yet, but a site:thewilddeckcompany.co.uk search shows only three pages have been indexed. There's only 10 on the site, and it was fine beforehand. Any advice would be much appreciated,
Intermediate & Advanced SEO | | Blink-SEO0 -
Why is my XML sitemap ranking on the first page of google for 100s of key words versus the actual relevant page?
I still need this question answerd and I know it's something I must have changed. But google is ranking my sitemap for 100s of key terms versus the actual page. It's great to be on the first page but not my site map...... Geeeez.....
Intermediate & Advanced SEO | | ursalesguru0 -
How to remove hundreds of duplicate pages
Hi - while i was checking duplicate links, am finding hundreds of duplicates pages :- having undefined after domain name and before sub page url having /%5C%22/ after domain name and before the sub page url Due to Pagination limits Its a joomla site - http://www.mycarhelpline.com Any suggestions - shall we use:- 301 redirect leave these as standdstill and what to do of pagination pages (shall we create a separate title tag n meta description of every pagination page as unique one) thanks
Intermediate & Advanced SEO | | Modi0 -
Landing Page - Home Page redesign SEO factor question - Serious concern.
Hi Folks, I'm considering making a big change to our website and really need some expert advise. Will we lose ranking if we do what I propose? Our site www.meninkilts.com, needs to split users/clients by "Commercial" and "Residential" so we can message/market completely differently to each client. We are considering doing this structure: Landing Page | | Commercial Homepage Residential Homepage Right now we rank well, for our keywords like "Window Cleaning cityname" but are worried that adding a landing page, and splitting our site to two homepages will effect seo (ie: a landing page would only have two buttons: one for commercial and one for residential). What would be the best way to handle this. Looking forward to your insights! Cheers Brent
Intermediate & Advanced SEO | | MenInKilts0