What is the definition of 'Paid links' for Google ?
-
Many high authority sites are doing paid text linking and linking sites through 'Sponosred linking' sections, But, Google does not seem to be bothered. Just because they are already ruling the industry. Sponsored links are obviously not natural, they are absolutely paid, still Google is giving them priority that is why only people are paying huge for them.
Please go through the website http://goo.gl/tgfH and see "Sponored link" section
So, What actually Google considers as paid link?
-
How do you know Google is not considering these paid links? The site owner does believe Google is considering them paid links and that his traffic is reduced because of it.
Please read his post at http://www.seroundtable.com/sponsored-links-12978.html for background on his view of the links on his site and Google.
-
And as noted in my response above, I do not work for Google, So therefore I nor any (IMHO) can answer that question on this board.
The only answer that can be given (once again IMHO) on that specific question would be speculation and conjuncture. (as i clearly already stated my opinion above)
-
But the question is why Google is not considering these links as paid links and not taking action against them?
-
Hi,
Yes, In my opinion those would be paid links
Only one is No-Followed (which is also weird, do they actually have a pay structure for paying for a follow link?) Also there is no Javascript redirect, so this looks like a plain HTML link, that is supposed to be a "Sponsored Link" but does not follow the guidelines below, so it most probably in my opinion is a paid link, but since I do not work for Google, I could not (and not sure who could) tell you why this site has not been penalized for selling links. Maybe it is because the sponsored link is in return for content?
Even below cited from Google, as in everything with Google, It is referred to as "Guidelines" not rules... So this means just in the verbiage it is at the discretion of Google on how closely or far away these "guidelines" are followed at, before a penalty is leveraged. Although this does seem to be the EXACT behaviour Google is looking out for at the moment, from a very visible SEO site - Maybe his social reputation and contribution to the SE community gains him the leverage to do this (since he is doing it "tastefully", as it could just be a mistake
(LOL)
"Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:
- Adding a rel="nofollow" attribute to the <a>tag</a>
<a>* Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file"</a>
<a>Source</a>
<a></a>http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66736
- Adding a rel="nofollow" attribute to the <a>tag</a>
-
If you pay for a link, it's a payed link. I don't think there is any difference in a sponsored link or just some link in a blogpost on some random website. As you also pointed out, Google doesn't seem to bother much, but if they find out you bought it, you can get a penalty because of it.
But,.. if a sponsored link is a payed link. Would an article submission on some pay-for-your-article-submission-website with any links in that article be also a payed links? And what about signing up for Le Web simply for your link in their directory? I don't know!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Subdomain in sitelinks & Composition Change for Strategy Status
I have a basic query but could not find a definite answer on the internet. I am currently running a campaign for the main website of a big education brand and they also have a secondary learning website on subdomain, and I want to add sitelinks of subdomain to the campaign, but I am not sure whether it is allowed or not. The brand I am running ads for is https://www.rauias.com/ and the secondary website is https://compass.rauias.com/ branded slightly different in a subdomain, so should I add the sitelinks of Compass to the main campaign? Also one more silly question My Max Conversion search campaign gave me this status today. "Learning (composition change): Campaigns have been added to or removed from the bid strategy. Google Ads is now adjusting to optimize bids. 5 days left for learning" What does this mean exactly? And Why does it reenter the learning phase whenever I make a small change?
Paid Search Marketing | | rauoff0 -
PPC: how to get rid of an ad appearing on a keyword we don't want?
Hi, Our ad on Google Ads is appearing for a search we don't want. it isn't in our search keywords and when i try and ad it to our negative ones, we get the error " You cannot exclude keywords that are targeted " which i assume means that google thinks we are bidding on it? We have a selection of broad phrase matches so i can only think that this is where it's coming from? Do you have any tips on tracking down which keyword is generating this ad and how we can turn it off? (we don't want to pay for clicks on this search if possible!) Btw - i have turned off each keyword in turn to test it = nothing. have then paused the whole campaign = gets rid of the ad (but this is our most successful campaign so i can't just turn it off). Any advice super super welcome. thank you!
Paid Search Marketing | | Fubra1 -
Google Analytics Offline Conversions
Hi All, I've been searching the net for this for a while now and haven't found any suitable solutions. I'm looking at a way of importing conversions into Analytics. For a business I work with there is currently a split between Contact Form Submissions (we can track) Mobile Website Calls (we can track) Offline Calls (visit the website via AdWords and pickup the phone) We currently record all call data so we can see just how many calls we are getting from the campaign, and we take notes on keywords and time of call. So manually we can figure out the conversion rate. I was wondering if there was a way to mark certain visits as conversions manually? I'm pretty sure there isn't, but figured this would be the best place to ask! Thanks in advance!
Paid Search Marketing | | gamnaking10 -
Google Display Network had 3000 new placements in May
Hi all, I'm running through traffic figures from May as there was a huge spike. This is down to a spike in Adwords, specifically the Display Network. In May 2014, there is a total of 4337 placements. In April 2014, there is a total of 1561 placements. With nearly 3000 new placements where the ad could be shown, would anybody be able to explain as to how and why this has happened? I've run through the change history, and nothing i've done explains the extra placements. Auto add placements was on, but has been on for 12 months with no more than 50 extra per month. The only change that has been done that may link is I've added a mobile phone extension on ads displayed on mobile devices? The significant extra cost has been of no benefit to the campaign, as the advert displayed on various apps, forums and irrelevant websites.Would be great if anybody could shed some light here! Thank You
Paid Search Marketing | | Whittie0 -
Adwords & Bingads? How to link?
Hi all! I am new to MOZ and i am trying ot set up my first client: bingadsm, adwords, social and google analytics. Only problem i am having is to link bingads and Adwords, anyone has an idea on how to solve this? Thanks in advance! Sandra
Paid Search Marketing | | EyeonResponse0 -
Google Analytics Code
I have an ecommerce website and have installed the Google Analytics Code. i am also spending the money for google adwords. i m getting clicks and as well as orders but in google analytics it show that i am getting all the traffic from organic search results whereas my daily budget get exhausted and i do get business for the keywords i bid. i want to ask is there a problem with adwords or anlytics. Or have i placed the wrong code or have placed the code not in a proper format.
Paid Search Marketing | | seosogo0 -
Running image ads with text is better? - anyone have the link?
Blank mind and cant find the Google research (or maybe it was someone else) that showed that sales were better when running image ads alongside your text ads Does anyone have that link? Cheers S
Paid Search Marketing | | firstconversion1 -
What's a good CTR for text ads in GMail?
I'm running text ads in Google's Display/Content network, and these ads are targeted only to display in GMail. I'm getting a rather low CTR, but this is to be expected? Then again, how low is too low? What's a good CTR for GMail ads?
Paid Search Marketing | | monetize-2660060