Reputation Management and Keyword Choice
-
I am assisting a company with reputation management. While we know we must use our brand name plus a modifier (or many different modifiers) within our numerous company owned blogs, websites as well as within press releases, blog entries, and article topics - so that we can hopefully get all of our sites to push out the negative ones for the use of our name - the question is whether to simultaneously compete for popular keyword terms to gain more secondary traffic that may not be looking for our company name but product?
If getting more hits on our sites helps our rankings, then would it be worth targeting specific key phrases? Or, should we just focus on our brand name only at this point?
Thanks,
Pamela Ravenwood
SEO Essential Solutions
-
It would depend on the brand name a bit, and if there are common modifiers that tend to go with it. Just do the usual thing and check using Google instant to see any suggestions that come up, plus check search volumes with the keyword tool. If there's searches for "Buy <brand name="">" then yes it will be worth using "buy" and "item" as a prefix and suffix.</brand>
-
If you are there just for reputation management, I would advice that you push the brand name mostly. Of course, if you are targeting secondary (read related keywords) which point to the website's offering rather than the brand keywords, you are doing a great service for your client.
You can actually talk to your client letting him know about your intentions so that you maybe credited for the effort.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Avoid Keyword in New Domain Name?
We are looking to rebrand our domain name. Our existing domain is www.nyc-officespace-leader.com. We own www.metro-manhattan.com and were hoping to use this domain. The company name is Metro Manhattan Office Space, Inc. Is the fact that the new domain contains "Manhattan" a negative? I know that the fact that it has a hyphen is weak. Manhattan is part of such keywords as "Manhattan office space". Regarding the company name, is the fact that it contains the target phrase "Manhattan office space" bad? Our company name may sound like exact match anchor text and I am not sure what to do about this if anything. I would really prefer to keep our name but it is necessary to change it to improve SEO we will do so. Would it be better to change to a new name like "Integrity Real Estate" which does not contain target phrases or keywords ("real estate" is not a major target phrase as it is to generic) ? Or how something like www.mmos.com for the domain and leave the company name alone? How would I go about finding a company that would assist is in creating an SEO friendly domain name and perhaps a new corporate name if necessary? Thanks, Alan
Branding | | Kingalan10 -
Using keywords for e-commerce SEO / marketing
For e-commerce sites, how do you generate an increase of site/ product optimization using keywords and without paying for advertising? Any creative ideas?
Branding | | Malibu_Surfboards902650 -
Having trouble finding the right keywords for an abstract topic
Hello,
Branding | | IamKovacs
My website is about cultural exploration - foreign cultures. (the people, their art, food, music, places, etc.)
By volume, the word culture is referred to other kind of cultures: company culture, city culture, etc. Also, the people who are actually interested in exploring other cultures - be it food, art, music, travel diaries,
etc. usually do not actually type in "Cultural Exploration". How should I target my keyword? Do a bunch of secondary targets that cover specific? Or just use the word and keyword that are naturally related to the content and hope that google figures out who the right people to direct there?0 -
Using keywords instead of brand name on G+ to rank for local terms.
I noticed something this morning, when performing a search on Google UK for "Intensive driving courses southend" the first position is awarded to a driving school that is using exact match keywords instead of brand name on their G+ page to rank for local terms. See this for yourself here: https://www.google.co.uk/#q=intensive+driving+courses+southend Until then, my site had held position 1 for this term for well over a year. Every gut instinct I have tells me that this will not work forever and its not something I should implement, however I'm interested to hear if anyone else is using this tactic, and how its working for them? How can I compete with this "grey hat" tactic?
Branding | | Silkstream0 -
Value of Keyword Twitter and Facebook accounts
This is just a general discussion on your thoughts on the value of obtaining keyword Twitter & Facebook accounts ( especially if you have a brand name not connected to your primary keywords) For Example: What do you think the value/benifits are of obtaining accounts such as:
Branding | | James77
http://twitter.com/#!/keyword
http://facebook.com/keyword Thanks0 -
Domain Name Masking Redirect for Brandname to Keyworded Domain
Hi mozzers I have 2 domain names, brandname.com and keywordname.com and but have a question related to web vs print marketing on deciding which domain to use or redirect. We already have established unique content first on the Keywordname.com site over the last 6 months and it has started to climb well in google rankings. But now we'd like to do some print advertising and think it would make more sense to use Brandname.com when refering to our website. So the 2 question are: Should I 301 redirect brand.com to keyword.com (preferred as all content and rankings on keyword.com) or vice versa, as I realize I can only have one site to avoid duplicate content. And is it possible to use domain name masking on brand.com if redirecting to keyword.com to avoid risking our rankings, or is masking bad for seo? Thanks!
Branding | | emerald0