Are Links from an article site with a pr5 valuable when the article page itself has no PR

[jlane9]

This article site has a PR5

my article with author bio here, has no PR

http://goarticles.com/article/A-Guide-to-an-At-Home-Spray-on-Tan/6531453/

Is this type of link of any value ?

Thank you in advance,

Joe

[jlane9]

Thank you so much for your time and valuable help.

I was reading how important it was to write quality content , but where where do I get the proper guidelines. I am glad I am here at SEOMOZ. It seems like this is where I will get the proper education and direction I need.

So, if I cleaned up my website and took some of the obvious blatant keywords out , should I expect to lose some ranking ?

Or is that part of the puzzle not even neccesary ?

Also,

Is it possible you may have a website url of some examples of a website done and written really well ?

Thank you Once Again.

I cannot express how much I appreciate the help.

[stevefidelity]

This isn't an article written for human beings. It's written for search engines. 'Spray on tanning in oakville is a great option compared to other forms of tanning.' People don't actually write like that. People don't talk like that. The anchor text is very spammy. If you do too much of this, you end up with an un-natural link profile. The majority of your anchor text should be your website address, your business name (or some derivative of your business name), or something like 'Visit Website'. That's how most 'organic' or 'natural' links on the web are. If you've got a high percentage of your anchor text that are competitive, non-branded keywords, search engines know that. They know something isn't right with that. Then you get in trouble.

In general, your website is 'spammy' in that sense too. The copy, again, is written for search engines. SEO is not all about ranking #1 for competitive keywords. That's only half the battle. The other part is turning those visitors into paid customers.

I feel you'd be much better off investing resources into developing a website with a more modern/'chic'/professional look and feel. Although difficult to quantify at times for small businesses like yours, a website that has a higher production quality will result in a higher conversion rate - meaning, turning more of the the visitors that come to your website into paying customers.

[jlane9]

Thank you for helping.

When you say content marketing - I thought that was the article was ?

How would the content and article marketing differ ?

Also I saw a reference to a link directory list on the SEOMOZ site here somewhere...

Are those the sites that I should be trying to get links from initially ?

Please forgive my innocence.

[jlane9]

When you say spammy, do you mean

1. having the keywords to many times in the article ?

2. Using an article site period ?

3. The anchor text ?

Again thank you for taking the time to help me understand this better.

[jlane9]

I was thinking maybe not, thank you for confirming.

[jlane9]

Thank you for taking the time to answer.

Question, what do you mean by the anchors ? What would be a better way to do the anchor text ?

There seems soo much to learn.

[Saijo.George]

I will not say it's of no value at all ... it probably has some value to it but if you are link building that is probably not the way to push forward in the future .  Try looking in to Content Marketing and work towards pushing out quality -sharable content ( I know it's easier said than done , but there a re some nice beginners guide on the blog here to get you started on it.. ). Hope that helps

Saijo George

[stevefidelity]

Bottom line, don't try to fool search engines. If you're questioning if it's spammy, it probably is. Search engines are a hell of a lot smarter than most people think they are. You may get away with some low-quality/spammy techniques for a while, but eventually, you get burned.

[Adam.Whittles]

I agree with Ben on this one. This particular link is of little value.

You should also be careful with your anchors. They seem to be over optimized with commercial terms and I will refer you to the recent Penguin update as to why this is a bad thing.

[BenFox]

In a word?

No.

Or at least so little that the answer is basically no.