ASP.net to Wordpress - Conserving the Backlink Profile
-
I am converting a site from ASP.net to wordpress. The ASP site has a decent backlink profile. Most links are pointing to their homepage.
Is there anything I should be on the lookout so I do not lose their link profiles? I believe we are using the same server.
-
I agree. The client has been doing linkbuilding internally and adhoc. The anchor text is his website name. That is why he is bringing me into the picture.
Paul, Thanks for your input.
-
In that case, going forward, I would drop the .asp extension and 301 redirect, just ensure they're all working. Even if that means going through one by one.
Slightly off topic, but moving forward I would work on ways to increase the back links to internal pages.
-
Paul,
Thanks for the reply. I believe option 1 will be good for the home page, but interior pages end with an .asp extention, which complicate things. I usually set the permalinks to /%postname%/, but on this case it will not help me with interior pages.
I would say that 90% of the backlinks are to the homepage, so in that case the structure will be the same. I would probably 301 the interior pages.
-
Hi Roberto, to conserve your back link profile, you must conserve your websites archetecture. Most importantly your URL structure.
If you have a page on blue widgets, /category/blue-widgets.html that has 10 back links and your new url structure is /category/blue-widgets/ then you'll lose the back links and history. /category/blue-widgets/ will be seen as a brand new page.
Wordpress has various permalink options, but whether any of those fit in with your current structure is another thing.
This will mean you'll have to do 1 of 2 things.
- Create a custom solution, to ensure url structure is kept the same.
- Create 301 redirects from old pages to new pages.
Both solutions will work, but number 1 is definitely most preferable. But if all else fails, number 2 is at least going to forward the link juice to your new pages.
Hope that helps
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My backlinks are not showing in webmaster tools? Why
Hi Experts, I have follow backlinks from a domain for 6 months, but its not apear in Links to Your Site tools (search console) that domain has 302k indexed pages in google! Could you please explain me why google not showing this type of backlinks?
Technical SEO | | denakalami7 -
Specific vs. Home Page Backlinks
So, I'm getting ready to start a campaign to get some backlinks. Pretty sure this is a silly NOOB question, but what is better: To get backlinks directed to my home page To get backlinks directed to she specific product/topic being discussed in the backlink. Thanks in advance for any help. My GUESS on the whole topic is that linking to a specific product page from a backlink with anchor text is best practice. It will boost the Page Authority of that page while boosting the overall Domain Authority . . . a win win.
Technical SEO | | damon12121 -
Recommendation for SEO plugin for Wordpress
Dear Moz Community, Could I pick your brains on SEO plugins for WordPress? Our web developer has installed an SEO plugin called Yoast, and I am not quite sure of it's efficiency. The problem we have at the moment is that the Page Title is not updating on Google the way we anticipated. To solve this issue we unchecked forced rewrite under the title options, but this had no effect. For instance our name on Google appears as Man Van London all the time, despite any amendments we make it always has Man Van London at the start of the title. ( website: www.manvanlondon.co.uk) If Yoast is the best SEO plugin for wordpress, is there any solution to fix this issue? Or is anyone familiar with another plugin? Does anyone suggest to not use plugin's at all? Thank you for your time. Looking forward to your wisdom. Monica
Technical SEO | | monicapopa0 -
Wordpress Pods and Wordpress SEO by Yoast
Hi I am optimising a new site that has been built in Wordpress using Pods. The Yoast Wordpress SEO plugin is not recognising any content on the site - has anyone any ideas on how to get around this - does it matter - is it the plugin that is at fault rahter than the set up of the site?
Technical SEO | | Highlandgael1 -
Wordpress: Tags generate duplicate Content - just delete the tags!?
Asking people, they say tags are bad and spamy and as I can see they generate all my duplicate page content issues. So the big question is, why Google very often prefers to show in SERPS these Tag-URLS... so it can't be too bad! :)))? Then after some research I found the "Term Optimizer" on Yoast.com ... that should help exactly with this problem but it seems not to be available anymore? So may be there another plugin that can help... or just delete all tags from my blog? and install permanent redirects?
Technical SEO | | inlinear
Is this the solution?0 -
Wordpress html page
Hi, WE are designing new agency site which contain from then 100 page. Which URL is best excample.com/about/ or excample/about.html excample.com/service/ or excample/service.html
Technical SEO | | srinathk0 -
Wordpress question
I was curious when i run an OSE report on certain websites and their name.wordpress.com shows up with a PA of whatever and a DA of 100. But when I created my wordpress site and post on it, it only has a PA and DA of 1. is this because SEOmoz has not indexed it yet? It is a month old. http://shiftinsurance.wordpress.com/ Can anyone help pls?
Technical SEO | | greasy0 -
Wordpress for e-commerce
What plugin should I use to make a webshop taht is good for seo as well? Should I use wordpress indeed or should i use some other open source CMS?
Technical SEO | | sesertin0