Keyword optimization of main keyword across site.
-
My site is optimized for keyword "payment gateway" but it seems for each keyword only one page should be optimized as per good SEO.
So if I've a page about Paypal then how should I spread the keywords? Here the main will be Paypal and site keyword will be payment gateway. It means site should have more Paypal than payment gateway. But can payment gateway be in 3rd or 4th position in density?
Similarly how should I create other pages?
How search engines determine the site authority based on keyword? ( let us ignore the external backlinks, context of them and anchor texts).
-
You should optimize one page for "payment gateway", it can be your main page or a landing page. The other pages should be optimized for different keywords and not competing against each other. This will increase page rank for each page and make them all powerful pages vs one or two pages being strong and the rest being weak. Hope this helps. Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inserting Keywords in Web Pages
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
On-Page Optimization | | LPantell0 -
Why ranks my site so bad?
hello together, i think, that you read questions like this very often, but i hope someone has some good ideas for me. https://goo.gl/3iOmcqy with the keyword "sophos sg 210" we rank very bad. But i don't know why 😞 We have trust elements, a very good "avergage time on page" unique content... But i don't know, what can we make better 😞 Thx you so much
On-Page Optimization | | enbitcon0 -
Over-Optimized Website
I'm looking for advice for what you would start with if you were working on a website that was extremely over-optimized for 1 keyword. So, for example, I'm going to pretend this client is a dog trainer in Toronto (I can't publicly post the URL). I've read places that having exact-match anchor text links to inner pages in the footer of the site can cause problems and removing it has resulted in big ranking jumps. I'm looking to see if there are other big items that you would tackle first if this was your client. Some examples of things the site has: There is a page for dog training under their Services menu. However, internal links on their site link "dog training" to both the homepage and to this service page. Is that going to cause issues? The anchor text for internal linking is almost always the exact same word - "Dog Training". There is a banner that goes across the top of the site that appears on every page that says "Dog Training Toronto". I'm guessing I should remove that. Would the same keyword being overly used on every page cause confusion? Almost every image on his site is saved in the format "Dog Training Toronto". I'm looking to see if anyone has general tips on where to start with a site that has been over-optimized for 1 keyword. He actually has a ton of good content on his blog that gets a ton of traffic (because it's actually useful) so it's not that his content sucks - it's just been overly structured and SEO'd to death. I found a few articles on this but other than the footer advice I didn't find too many case studies of others that have run into this issue and done a few steps that actually worked.
On-Page Optimization | | ImprezzioMarketing0 -
Redirecting pages (old site to new site)
I have a question- there is one location, one set of pages for both the old and new site on the same host environment so when I did the redirect it get into a loop trying to redirect from itself to itself Not sure how its gonna affect SEO. Will pages get hit for duplicate content?
On-Page Optimization | | Yanez0 -
Optimizing pages for keywords
I have a couple of websites for retailing the western chaps manufactured by my company. I have recently tried to increase my learning for SEO since one of my main sites (started in 2006) just lost about 45% of it's organic search volume since the end of May. It seems my search to learn just creates more and more questions. I have been using google adwords for several years now and have used that information to find the most searched keywords. There are some general keywords like western chaps and cowboy chaps that receive decent search volume. If I get more specific to a certain type of chap, chinks for example, the popular high volume keywords are chinks, chinks chaps, western chinks, and cowboy chinks. These all relate to one type of chap...the chink. I want to be visible for these keywords, but how does one optimize for more than one without diluting? Should I also try to optimize on the homepage of my sites for the general terms like western chaps and cowboy chaps? Can I optimize for both? I could really use some help. Any experts out there up to the job of consulting for me, some with extensive knowledge and experience? I'm not looking for the SEO giants with hundreds of clients. I don't feel that I will get the proper value from those types. My company is small and spending is an issue, that's why I would like someone to consult with. I should be able to do most of the labor, I just need the knowledge.
On-Page Optimization | | Kelly_S0 -
Keyword at homepage
Hi there, this is the url of my homepage: http://www.sehaidoyamama.com/piensapiensa/ PiensaPiensa is not my keyword. I have selected a keyword to optimize the homepage. Does anyone know how to include the keyword in the url of the homepage? I tried to do it in the "pages" section of wordpress but I wasn't able to do it. The home page doesn't allow to change the url. Is it important to set up a keyowrd in the url of the homepage? Is it appropiate from the usability perspective? Thanks
On-Page Optimization | | juanmiguelcr0 -
Why is this site 1st in Google??
Hello The site www.woodensigns.net is 1st in google for the keyword "wooden Signs". All seo indicators are poor except keyword in url; wich, i thought, was not a + for google anymore. Could someone help me to understand here? Thank you Emmanuel
On-Page Optimization | | manu450 -
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
On-Page Optimization | | CustomOnlineMarketing0