A question for Google Adwords experts
-
Hi Google Adwords experts,
We own the trademarks to some keywords. When you search for these keywords, only our ads will ever appear but they don't appear every time a search is made. They're hardly ever appearing now that we've dropped our bid from $1+ to the minimum first page bid (1 cent in some cases).
My question is; are the ads showing less because our bid has dropped so low? If so, why is this? If we own the trademark to the keyword and no one else can display ads, any bid that we submit should be accepted by Google, shouldn't it?
If you can include a link to any articles that will give me more info, i'll vote for your answer.
Thanks!
-
A few things that might answer your question:
- Regardless of the number of competitors there is still a minimum bid requirement. I have tried to find how Google determines the minimum bid to no avail, but there is some secret sauce for this too
- If you are bidding on phrase, modified broad or broad match keywords, indeed your dropping the bid is probably accounting for your lack of impressions. You should look at increasing your bids for these.
- Quality Score. You didn't mention if any of these keywords suffer from a low quality score. If they do then this will also attribute to your ads not being shown as frequently.
- You mention in a comment you want to find an equilibrium to pay as little to show as much. The "Bid Simulator" often shows a nice curve where you can sometimes see a point of inflection. It somewhat follows the law of diminishing returns. I like to target an 80% acquisition with 20% lost to low CPC for impression share. I think that is the happy equilibrium you are looking for.
-
Hi James, We have trademarked "qualia", which is our ultra luxury resort on Hamilton Island. If you google it, there will be no ads because our ads aren't showing and no one else can bid on that word. So instead of serving our ad for 1 cent, Google aren't serving anything at all. I'm guessing that they might do this because otherwise companies that own trademarks would all be paying 1 cent for their ads and Google wouldn't make as much. E.g. Only Volkswagen can advertise on the keyword "volkswagen" but i'm guessing that Google wouldn't want them to be paying 1 cent for that keyword when they could be paying 60c. However, Google don't mention the amount of your bid as being a factor in deciding whether or not to serve your ad... Do you know what the best way is to find the amount where i'm paying as little as possible but my ad is being served as much as possible? Cheers.
-
The problem is even if you own a trademark for a term, people can still bid on the term using broad match and also variations of your brand terms.
I have seen this numerous times, I have worked on a big telco client, and daily we have affiliates and competitors bidding for brand terms, you have to put in the complaints via email to Google on a daily basis to stop it from happening, but affiliates always find loop holes.
But looking into your specific site what is the trademark term "hamilton island" is a generic term, so I am curious to what other term you are referring to.
-
OK, i will recommend you to rty take the bid up and track if for few days but the best thing to do and that's what i would do with thing like that because you are going to get many different answers here, just call 1-877-509-4289 for Google Adword , they will get you the correct answer in few min and you will not need to research anymore.
sorry i couldn't help more but i think that will get you the right answer before you spend your time and search for all the answers you will get here
hope that help
Mike
-
Hi Mike,
No, there are no other ads being served because we own that trademark. The problem is that right now, no ads are being served and i'm worried that this is because we've dropped the bids by so much.
Will Google show ads more if you bid a higher amount for them? E.g. Google might serve an ad 100 times a day at $1 and 150 times a day at $2? And if so, how can i find the equilibrium where i'm paying as little as possible but my ad is being served as much as possible?
Thanks in advance!
-
Before i can answer that i need to ask you if other ads appearing for your keywords ???
if they do you can file a complaint with Google and this way they will drop and you still be up with your low budget PPC.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics showing my Adwords campaign bounce rate at 0%
I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate. Does that mean the account connection is not done right? Obviously Google ads are not a 0% bounce rate. If I can't get that to work, does anyone know how Google ads appear in Traffic? Is it Direct or Referral? I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help. Thanks!
Paid Search Marketing | | Crystalline_150 -
Google Analytics Offline Conversions
Hi All, I've been searching the net for this for a while now and haven't found any suitable solutions. I'm looking at a way of importing conversions into Analytics. For a business I work with there is currently a split between Contact Form Submissions (we can track) Mobile Website Calls (we can track) Offline Calls (visit the website via AdWords and pickup the phone) We currently record all call data so we can see just how many calls we are getting from the campaign, and we take notes on keywords and time of call. So manually we can figure out the conversion rate. I was wondering if there was a way to mark certain visits as conversions manually? I'm pretty sure there isn't, but figured this would be the best place to ask! Thanks in advance!
Paid Search Marketing | | gamnaking10 -
Google Remarketing Targeting
I've been thinking lately about employing re-marketing in AdWords, and have been doing some research on it. My findings keep pointing to the fact that you can't target only people who visited your site but didn't convert. I keep thinking this cannot be true because it's simply too ludicrous to be. Why else would you want to use re-marketing? Can someone please either confirm or deny this? Thanks
Paid Search Marketing | | UnderRugSwept0 -
AdWords Negative Keywords
Hello community! I got a bit stuck with negative keywords management today! I have updated the negative keyword list and as it can be shared among all my active campaign I put it into the shared library. But when I downloaded the recent changes on Editor I can't get to see the new negatives and I can't check their match types. Do I have to upload the list on Editor for each campaign? Thanks
Paid Search Marketing | | PremioOscar0 -
Best method to measure conversions (Adwords)
Hi, I am a new member and fairly new to PPC. I have a service based site (car detailing) and I have been using Adwords for quite sometime now. My primary question is about tracking conversions. I have dedicated landing pages for each one of my ad groups (and some kw specific landing pages). When a potential customer lands on one of my pages - lets say my "car wash" page, they have the option to: Call from that page to book a service (I have a trackable number on that pages) Book online (its a 3rd party booking app with no tracking functionality) Continue to my main site for find out about our other services (I have a few outbound links set up on the page) But, I am running into problems when it comes to conversion tracking. I am not doing any call tracking via Adwords, so what would be the most effective way for me to track conversions? A) Should I set up event tracking in order to count outbound clicks as conversions? B) Should I remove all outbound links from that landing page and use the custom phone number on that page? My fear with this option is that customers may want to see additional services that are on my primary site. Therefore, I don't want to limit them to that landing page only. C) Should I use Adwords call tracking? If I go this route, I would have to decrease my campaign budgets in order to offset the call tracking costs. Or maybe there is another option I should consider that someone with more experience could offer. Any advice would be greatly appreciated. Thanks in advance
Paid Search Marketing | | Headwurdz0 -
Google Adwords Conversion Tracking Code Help - Not Showing Conversions
Hi, all. I am having issues with a clients website. They have their website developed by a company http://www.flowerstoreinabox.com.au/ my clients website is http://www.flawlessflowers.com.au the google adwords conversion tracking code has been added to their site. It measures all details as far as ads clicked on, etc.. the only part that is not been measured is the conversions of the adwords campaign. So I cannot see if the ads are successful or what their conversion % is. I have looked at the code on the thank you page and the google adwords conversion code is present on the thank you page after the sale. I am not a coder and so not sure what to look at if all the details on the checkout page exist in the code to measure the adwords conversion ecommerce transactions correctly. I have provided a link to the source code of the competed order page. If someone could look at the code and provide any assistance I would appreciate it. http://dl.dropbox.com/u/16973368/7 may adwords flawless flowers.txt I am also happy to provide you access to the google analytics account if required just give me your email address to set it up. Thanks for all your help Regards Arthur
Paid Search Marketing | | VivaArturo0 -
Does increased adwords traffic boost your search engines rankings?
Does paying for 1cent low quality clicks give you more traffic that can be used to increase your search engine rankings?
Paid Search Marketing | | nutworkweb0 -
Tweaking Adwords
Hi, I want to understand how one can tweak adwords and make first line long. I am showing the example as attachment. Please check and guide. Is this ethical ? Regards, Preet adwords.jpg
Paid Search Marketing | | PreetSibia0