Links or Redirect?
-
My client's company has just acquired another company in the same industry and with that acquisition came two websites; companyname.com and companyname.co.uk.
companyname.com has PA13 and DA10, companyname.co.uk has PA15 and DA10.
At the moment, the two companies are to be run as separate companies but will become fully merged in time.
My client's own website is brand new (PA1 and DA) and I'm wondering what is the best way to use these other two sites to improve my client's search ranking.
Should I use the two sites to link to my client (these would be logical and natural links e.g. explaining the acquisition, under new management) or would it simply be better to redirect the domains to the new site?
Many thanks
-
Thanks for the advice. Fortunately reciprocal links aren't an issue as the two companies were competitors of sorts but I've checked just in case.
-
Thanks Russ
-
Yeah, do the redirect and if possible keep hosting the sites on different servers--then it doesn't look like you are building your own link network. Try to avoid reciprocal links too (not always possible with mergers like this).
-
I would go ahead and redirect it. The redirect will pass nearly all of the authority on to the new site, while the link will only pass a fraction based on the PageRank patent.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Audit
Reviewing a list of links from webmaster console for a client and there are links to their website which render a page but there' s no mention of the clients website on that page. Why does this happen? Why is Google thinking that there is a link to the clients website yet on the page there is no mention of that clients website. There's no comments etc. I don't understand this and if anyone can shed a light??
Link Building | | AL123al0 -
Does the twitter link shortening service reduce link value (strength).
We have many SEO team members that use Twitters link shortening service, will this reduce the strength or value of the page to be indexed? I ask this cause the displayed URL isn't the actual page it is going to and would like to make appropriate changes to improve our company's SEO For example: http://t.co/zHu8vIcjPx is going to page http://4wheelonline.com/atv/QuadBoss.107503 Thank you for your assistance.
Link Building | | WebRiverGroup0 -
Link building Activities
As everyone is saying that link building is dead , And we should be doing RCS, to earn links. Q1, so my question is that are these below mentioned activities no longer effective?: directory submission
Link Building | | conversiontactics
classified listing
business listing
social bookmarking
reciprocal listing
Guess bloggin
blog comment
forum posts
inforgraphics
Articles
Press release What sort of activities should we be doing for earning links Has anyone got any process , please share.0 -
Why my twitter handle link is not getting counted in links, though for other sites it is counting!
My twitter handle page link is not getting counted, though it is getting counted for other sites
Link Building | | EG0CENTRIX0 -
For a new site, does it matter which sites I get back links from first? I.e., are the first back links more important than later ones?
I've heard that when a site is new, the sources from which it gets its first back links are very important -- that the early links are more important for ranking than later links. Is this true. If so, what would be some good places to get these very first links? Thanks.
Link Building | | sigma3x0 -
Linking Analyse
Hello, Im doing a research on the link-building analyze of 2 sites. What I want to know is whats the most important fact to analyze in the Open Site Explorer. And also can I see all the links connected to those sites in the Open Site Exporer or should I use other program to verify that? Tks in advance! Pedro Menezes Pereira
Link Building | | PedroM0 -
RSS links vs. contextual links
Which has more value? Passes more "link juice"? Auto generated rss links or contextual links?
Link Building | | nicole.healthline0 -
C-blocks and linking
I'm just starting to learn about cblock root domains and linking. I'm wondering about the following: Are there articles or websites to learn about dos and don'ts about getting a large number of links from one cblock? How do I know when a site has too many links versus the number of unique cblocks? I've been using Link Harvester on SEO Book and it seems like not many sites have more than 170 unique cblocks. Is this the total number of unique cblocks on the web or am I using the tool wrong?
Link Building | | EricVallee340