Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How many keywords/key phrases to use on main page
-
Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page?
I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page.
Any thoughts or suggestions?
Thanks!
-
Hello Brian,
I'm a Realtor also. Yes, the school of thought is to optimize a page for one keyword phrase. But in our business that is not necessarily the case. Me personally I have about 4 keywords that my site is optimized for. Reason for this is that most people will link to your main page, so the link juice will be for that. I would use this order
1. Dallas Real Estate
2. Dallas Homes for Sale
3. Dallas Condos
These tend to be the most competitive phrases in our industry. what you want to do is make sure your title has the phrases based on value. The order above should be the order. meaning your page title should have
Dallas Real Estate / Dallas Homes for Sale / Dallas Condos
Then natural mix in those phrases into your content but make sure it is visitor friendly content and not just keyword stuffing.
Also think about internal linking and your external link profile with these various anchor terms.
Note: keep it all natural and legit. The only short cut in SEO is to the Penalty Box.
-
Hi Brian, i suggest you to follow this step: 1. Think about the keywords that best match to the company's services 2. Use Adwords tool to find out other combinations of words 3. Use the Adwords tools to find out the keyword traffic data 4. Select three for Each service given by the company 5. Use the seo moz tool to calculate the keyword difficulty and the potential competitors 5.make a choice from three to one ( focus your attention on your competitors reputation ) 6. create one page for each service and make an home page optimization ( meta description, title, content etc. ) to obtain the A in the on page analysis tool 7. Now you have to Increase your page reputation by obtaining link from related site wich should link you with a followed link containing your keyword as anchor text Hope that help Guido
-
Make your homepage the subject of your whole site.
Look at my site (I always use it as an example). Home page is about shipping. Categories are about types of shipping. The landing pages are for shipping to specific countries.
If I were marketing your site, I would stick to "Luxury Real Estate in Dallas" and possibly make category pages for different cities.
-
you can technically point as many keywords to one page as you want. if your domain has a high enough authority you can rank for terms without on page optimization and rank on links alone example: esurance.com not many words on the page but ranks well for quite a few terms. but since your site is new i would optimize for no more than 3 or 4 max per page because otherwise your text will probably not make sense to readers and look like you are stuffing keywords. focuse on building branded anchor text with some keyword anchors and while optimizing your page for your target keyword. just make sure its user friendly and you should be fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain keyword ranking
I used to use Searchmetrics (years ago) which enabled me to add in the domain name into their website, and it would provide all the keywords that rank for it. Does Moz do that do you know? Thanks
Keyword Research | | patn_studio0 -
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
Finding less competitive keywords
Hello, How Moz can help me in finding less competitive keywords for a site based on omega masticating juicer. I had tried other tools but i am not satisfied with it. Kindly tell me the process to find it. Thanks.
Keyword Research | | romanjames0 -
Does the traffic that a page get affects the page ranking?
I am asking this as I would like to know if we can include this advice in our Search strategy. For instance, can we say for the keywords that has high business priority, but we are not currently rank above the fold we can boost the traffic and therefore the organic ranking by investing on these keywords on PPC.
Keyword Research | | aliki_rigopoulou0 -
Accuracy of search volume for keyword planner v old keyword tool?
Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much
Keyword Research | | SnapComms1 -
Keyword Conundrum...
I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches: Managed IT Services - 3600 IT Managed Services - 720 Managed IT Support - 170 They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc.. My current strategy is to target the top 3 all on one page. The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?
Keyword Research | | CsmBill0 -
Google Keyword Tool: What is considered a unique keyword?
I'm trying to research keywords using Google's Keyword Tool. After looking at results, I have the following questions: 1. Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)? Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results. This leads me to believe that Google see's all of them as one keyword. ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts. On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590). Can anyone explain this?
Keyword Research | | Alchemist230 -
How To Optimize Similar Product Pages
I found some really good resources on here regarding how to optimize for product pages, however I have one question. We carry about 20 different products lines. EX: Cold Saws, Band Saws, Press Brakes etc. For the cold saws product line we have Manual Cold Saws and Automatic Cold Saws. Same for Band Saws. Since the products are very similar and people are technically only search for manual cold saws, manual coldsaws, manual cold saw machines etc. Each product line has between 10 and 50 machines. How do we optimize each product page for 1 keyword phrase.? Can I have about 5 manual cold saw pages target the same keyword phrase or does each page have to be targeting completely different key phrases? like, manual coldsaws, manual cold saws, affordable manual coldsaws, etc.
Keyword Research | | hfranz0