Getting Google to provide a different URL in SERP
-
For one of my client’s sites, I have several keywords that are ranking in the top 5 positions. However, they have a high bounce rate. I believe this is because Google is delivering a different URL than the page we have optimized for the keyword.
Any suggestions on ways I can get Google to present our preferred page?
-
Rand wrote about this as well at http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions.
-
I hadn't gotten that far in my analysis, so that is helpful advice. Thanks.
-
Good idea! Thanks
-
You may also want to consider the effects of inbound links to the less optimal page that is ranking and consider updating that URL to have a better landing page experience.
-
If G thinks 'wrong' page is best fit to query, i'd check your on-page optimisation for 'bad' and 'good' pages via Moz Research Tools then if 'wrong' page does come out best tweak it to reduce bounce.
(hope i've read this correctly)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fetch as Google is showing this, help!
Our Fetch as Google in Google Webmaster Tools is showing this. What is this?? Thanks! https://imgur.com/k6KOQZz
On-Page Optimization | | bluejay78780 -
Google AMP or CDN?
Hello. I'm running a CMS that cannot currently support both CDN and Google AMP. I would have to choose one or the other. Does anyone have any insight on which may be the better choice until I can figure out how to have both? I installed CDN first to reduce the time it took for my pages/images to load. I'd like to have AMP because it can do the same, and perhaps be a little more Google friendly (their product). I would appreciate any thoughts. Thanks! Steve
On-Page Optimization | | recoil0 -
URL Structure on Category Pages
Hi, Currently, we having the following URL Structure o our product pages: All Products Pages: www.viatrading.com/wholesale/283/All_Products.html Category Page: www.viatrading.com/wholesale/4/Clothing.html Product Page: www.viatrading.com/wholesale/product/LOAD-HE-WOM/Assorted-High-End-Women-Clothing-Lots.html?cid=4 Since we are going to use another frontend system, we are thinking about re-working on this URL Structure, using something like this: All Products Pages: www.viatrading.com/wholesale-products/ Category Page: www.viatrading.com/wholesale-products/category/ Product Page: www.viatrading.com/wholesale-products/category/product-title/ I understand this is better for SEO and user experience. However, we already have good traffic on the current URL Structure. Should we use same left-side filters on Category Pages as in All Products Page? Since we are using Faceted Navigation, when users filter the Category (e.g. Clothing) they will see same page as Clothing Category Page. Is that an issue for Duplicate Content? Since we are a wholesale company - I understand is using "/wholesale/products/" in URL for all product pages a good idea? If so, should we avoid word "wholesale" in product-title to avoid repeated word in URL? For us, SKU in URL helps the company employees and maybe some clients identify the link. However, what do you think of using the SEO-friendly product-title, and 301 redirect it to www.viatrading.com/BRTA-LN-DISHRACKS/, so 1st link is only used by company members and Canonicalized 2nd is the only one seen by general public? Thank you,
On-Page Optimization | | viatrading10 -
Product URL
Hey Mozzers, Nice quick and simple one for you. Which of these 2 options is better for SEO and userbility and why domain.co.uk/productname.html
On-Page Optimization | | ATP
domain.co.uk/shop/category/product.html The top one stops stops any funky problems with magento making 2 paths to the same product but the second option feels more natural and helpful to the user. I feel both a valid but I would like some opinions please0 -
How can i get a higher ranking
Hey All, As a rookie on SEO, I optimised this page http://www.nhad.de/fernstudium/sprachkurse/arabisch/sprachkurse-arabisch/arabisch.aspx for the keywords Arabisch lernen. I saw a huge improvement from position 100+ to position 45. but now it's stuck around this position. Are there any things I missed on this page? Are there still things to increase the ranking? I hope to learn from you. thanks in advance!
On-Page Optimization | | NHA_DistanceLearning0 -
Wordpress category url problem.
I have set up wordpress categories but the permalinks are showing as www.mydomain.com/?cat=12 as opposed to the category name. The child categories though work fine and show as www.mydomain.com/category/chidcatgegory I've obviously got my permalink settings wrong somewhere. How do I fix this?
On-Page Optimization | | SamCUK0 -
Prevent Indexing of URLs Based on Tags
I started my website as a blog over at Posterous, but decided to turn it into a full scale business website with a self-hosted WordPress theme. Shortly after transitioning from Posterous to WordPress, I noticed that Google was indexing not only my old blog posts, but the URLs of my blog posts based on the tags they have. Is there any reason why this is a problem? I'm sure it shouldn't qualify as duplicate content, but for some reason it just feels a bit sloppy to me to have all of these pages indexed...Is this a non-issue? Should I just be more discriminating with my use of 'tags' if it bothers me? JiGLH.png
On-Page Optimization | | williammarlow0 -
Google Ranking Dropped
Hi We launched a new website on the12th Feb 2012, it appeared on google page one for the search term "compare travel insurance" . Last week it changed ranking to page 49 of google ranking. my site is www.1234compare1234travel1234insurance1234ireland1234.com Take out the 1234 for my site address, some people have mentioned that it was honeymooned to page 1 due to being a new site with new content. Can anyone tell me if it looks as if I've done something wrong and been penalised by google? If not are there any SEO advice I could use to improve ranking? All comments and advice appreciated. Regards Paul
On-Page Optimization | | CocoMagenta1