FAQ page to target "long tail keywords".
-
I'm wondering if there is any benefit to creating a FAQ section on a website for the purpose of ranking for long tail keywords. If so, are there best practices in the way that the page is structured?
Also, would doing this just help me rank the FAQ page for these terms or would it also help more critical pages on my website, such as homepage, contact, about, etc... which do not contain these keywords.
-
I have always had mixed feelings about FAQ pages. On one hand I do sometimes try to find them to use when I'm searching although I feel that if I need a FAQ page I haven't adequately provided what my user is looking for on the other pages.
I like the idea of using landing pages and just distributing out the content in logical areas of the site verses putting all this somewhat valuable content on one page.
As far as helping other pages, if you are getting links to the page it will help but otherwise not so much.
-
Of course there is benefit in ranking for long tail keywords.
However, you have to consider that you are essentially making the FAQ page a landing page. If someone lands on a FAQ page - unless it is very well structured and contains highly relevant information, there's going to be a lot of bounces from that page compared to traditional landing pages on your site.
My advice? Create dedicated landing pages where each target segments of information that you want to rank for. Thus, you'll be creating more relevant pages for each search query. On each of these pages have a clearly definable path for visitors to then proceed through to other areas of your site. You'll get less bounce rate, and visitors will more likely be directed to any subsequent pages on your site (i.e. directed to where you want them to go).
-
I don't think so , but specific landing pages targeted for those keywords with " relevant " content is the way to go
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About Page - optimization keywords ideas
I am interested to know your thoughts on which keywords to target for your about page. While most keyword strategies are about creating or optimizing pages on categories. This is great for product/service page ideas, but I never know what my about page should come up for. Should it just be your name or can you utilize this page to capture some categories or keywords that are difficult to rank for; I.e We rank well for "web design [location]" not so well for "[location] web design" Regards Rod
Content Development | | VelocityWebsites0 -
Two pages for, essentially, the same product.
My client currently has a page on their website that advertises one of their products. The product in question is manufactured by someone else but branded by my client. Recently, the manufacturer have released their own version with their own branding which is available to the public. My client has decided that they are going to stock both their own version and the manufacturers version of the product to avoid losing any sales. This have left us with trying to find the best way to add the new product to the site without it competing with my clients own product in search engine results. We want the page to be indexed so that people searching for the manufacturers product can still find it on our site but at the same time we risk cannibalisation and essentially having two pages with what will essentially be the same content. Does anyone have any ideas for a suitable solution? I am unsure whether we should create a new page for the new product or whether we should somehow incorporate the new product in to the existing page.
Content Development | | BallyhooLtd0 -
How many words per page?
I know this has been answered before, but I don't think it has been in about a year (and we all know how quickly the SEO landscape can change). We're having a little debate on it right now and I'd be curious to get some feedback from the community. What is the minimum number of words you would use on a page? Does it matter to you if it's a second tier (website.com/x) or third tier (website.com/x/y) page? It's always a tough sell on design between trying to keep it clean and trying to provide a lot of useful information. I'd be curious what your thoughts are. Thanks! -Adam
Content Development | | AdamWormann1 -
Where to outsource product pages contents?
We have been told to write good unique content for every products but we just don't have the skill nor the time. (english is not my first-language) Can anyone suggest where to find a good product content writer?
Content Development | | ringochan0 -
Gallary Pages
We have multiple Gallery Pages on a website and they are all being indexed as duplicate content. I am assuming it's because there's no content on those pages. So, it's picking up the pages header/footer navigation and considering it content. I am not sure what the best way is to deal with Gallery pages. I want the images to get indexed, but not sure how to do this if I need to set the gallery pages with the thumbnails on it to noindex. Would it be smart to set the pages to "noindex, follow" or "index, nofollow" or do you have any other suggestions?
Content Development | | cmaseattle0 -
Correction Duplicate Page Title Problems for a Blog
EDITED: To just focus on the issue at hand. I am trying to figure out the SEO rules instead of just working on the content. Please bear with me. I am adept technically. I just do not know the rules of the SEO process or even some of the termology. So I’m trying to attack problems one at time. Today’s problem – **Duplicate Page Titles ** We evidently have thousands of Duplicate Page Titles. We are using Joomla 2.5 & Easyblog. Our sitemap is automated from XML Sitemap Easyblog takes the title of the sites and uses it for a name of the summary pages. We post 5 blog items per page and all the names are the same. http://www.OursiteName.com/?start=5 Page Title = Site Name http://www.OursiteName.com/?start=10 Page Title = Site Name A similar thing happens on the sorting by Author or Category etc etc. Basically non-duplicate pages are looking like duplicates. What is the best practice / approach? Using the Robot.txt or XML Sitemap to tell Google not to crawl these pages? Writing a script or edit the Easyblog code to edit the 2000 duplicate Page Titles? Other thoughts?
Content Development | | Romana0 -
Is this facebook a paid for page please advise
Hi i would love to have a commercial facebook page instead of my personal name, i would like to have my company name on facebook like the huffington post but not sure if you have to pay for it or not here is the huffington facebook page, can anyone let me know if this is a paid for page http://www.facebook.com/HuffPostUK
Content Development | | ClaireH-1848860 -
Opinions for the Long URL strings in WordPress Blogs.
We use Wordpress for our agency Blogs. The URL's are very long and the Moz does not like the long URL's. Should we use the stubby, short Wordpress URL's for each blog post? Is there a "Best Practice" for how one should use the Wordpress URL string?
Content Development | | theideapeople0