Keywording strategy
-
I'm optimizing my personal website which display my portfolio and the services offered for my city, Colorado Springs. The first 5 content keywords in webmasters tool in order of the signifiance are photography, clotaire, damy, colorado, springs. Should I change the order of the keywords by emphasizing more on the targeted area or on the services offered?
-
Have you checked the google keyword external tool to get an idea of the # of searches per month you get on certain combinations of keywords? That will help you decide the order of the keywords.
For example you might find out that more people search for "Photographer Colorado Springs"
-
Hey Mark,
That's what I'm doing, I started all of my title tags, alt, H with that sentence and also I'`m using any resource available from Google from Places to GWT and GA. The targeting systems on GWT only allows me to target at a country level...
Thanks,
Clotaire Damy
-
Clotaire-
Within Google Webmaster tools you should always focus on the services offered for keywords because there is another section that allows you to focus on the geo-targeting of your local area.
But also, depending on how competitive your local situation is in photography, don't forget to combine keywords together to create additional value. "Colorado Springs Photography" can be more powerful for you that just plain "photography".
Also, make sure you are registered on google places and have some of your customers provide some citations and reviews. This can deliver short and long term SEO value for you.
Good luck. Hope this helps.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google+ SERP Visibility For Non Branded Keywords
Hi, I've noticed that a competitors Google+ box is appearing on the right hand side of the Google UK SERPs for a non-branded keyword (open air balustrade). Please see attached image. I've always thought that the Google+ box would only be displayed in the SERPS for branded keywords. How is this Google+ box appearing for non-branded keywords? How can we improve our chances of our Google+ box being shown instead? Many thanks in advance, Lee. vDm914D
Branding | | Webpresence0 -
Blog SEO strategy
Hi Moz community, we are looking for some advice on our blog/SEO strategy. I hope to find some people who faced similar challenges in the past. Wishlist currently has one blog (http://blog.enjoywishlist.com/), which has two main focus points. One main focus is to portray and encourage a lifestyle that is conducive with our product offering. The main driver behind the content we post is for SEO optimization for our B2C clients. The other focus for our blog is to target current and potential clients on the B2B side of things. That content is much more driven by a target audience and different topics. It is hard to address two audience in one blog and we are working with the idea of separating the blog into two different host domains. Along with the blogs we will also move the landing pages for B2C and B2B into different domains and link these as appropriate. The challenge we face is understanding if it would benefit us to host these two blogs on different domains. We are also wondering if it would help our hurt our SEO to take the content related to our corporate blog and move it to the new domain? Advice appreciated! Thanks Andreas
Branding | | AndreasD1 -
Using keywords instead of brand name on G+ to rank for local terms.
I noticed something this morning, when performing a search on Google UK for "Intensive driving courses southend" the first position is awarded to a driving school that is using exact match keywords instead of brand name on their G+ page to rank for local terms. See this for yourself here: https://www.google.co.uk/#q=intensive+driving+courses+southend Until then, my site had held position 1 for this term for well over a year. Every gut instinct I have tells me that this will not work forever and its not something I should implement, however I'm interested to hear if anyone else is using this tactic, and how its working for them? How can I compete with this "grey hat" tactic?
Branding | | Silkstream0 -
Is there any downside to have a product name (branded keyword) that has a top keyword in it?
The company I work for recently purchased another company. We are currently re-branding their product into our solution offering and are working on coming up with a new product name, while keeping SEO in mind. The product names that we are thinking of also includes a non-branded keyword that we actively look to rank for. We currently rank relatively high for this keyword. Is there any negative to having a product name that has a non-branded keyword in it. My first thought is that it is great because that non-branded keyword will be used repeatedly on our site when we mention the product. Things that I don't know though are: will it appear we are keyword stuffing does Google recognize that its a branded keyword and doesn't rank us for the non-branded aspect Any feedback or ideas would be greatly appreciated. Thanks! Vince
Branding | | IFSNA0 -
Whar are the Keyword and Link Implications of renaming a Website
I'm about to change the name of a popular site classyauto.com to nationalvehicle.com. The reason for the name change is mainly because of the negative report on classyauto from years past. We've decided to rename the company to National Vehicle for that reason and other reasons. With that, the current site does not currently rank high for many of the natural organic niche keywords we want to target. But, it does have a good amount of links and traffic. I would like recommendations on the best method to rename the site including any ideas on what to do with existing directories, links, etc. efficiently and effectively. I would also like input on what NOT TO DO. Thanks in advance and any tools, tricks, or additional resources you can point me to would be greatly appreciated.
Branding | | JosephFrost0 -
What's the best strategy for dealing with old ripoff reports that dominate your name rankings?
We are just now starting to work on our site optimization. There are a lot of old ripoff reports and other complaints that surface, specifically around our name search. Our competitors use this commonly and our clients come accross regularly. We have made management changes, and real changes in the business since then, but we don't know the best way to get our positive news to replace old negative news. Any ideas? Specifics would be great. Thanks,
Branding | | JosephFrost0 -
Google auto-correct affecting one of my keywords
Hi there, I have a keyword "finao montreal" that used to rank 8 or 9 in Google serp. All of a sudden it dropped under the top 50 results, I was wondering why and I found out that Google now auto-corrects "finao montreal" to "final montreal". Finao is a well know brand of custom high-end photo albums and I find it strange that Google corrects it. Anyone has an idea on what to do with this situation? Is there a way to provide Google some feedback about the autocorrect?
Branding | | valadas0 -
.NET VS .COM VS Keyword Density in the URL, What do you suggest?
I am about to launch an eCom project for a new company. The client has three URL's available. I recognize keyword density is slowly becoming less and less of a factor, but still has significant relevance. I haven't had much experience working on .NET URL's and would like to know anything related to the effects of .NET url's vs. .COM url's. Also, just what you would go with and why? Option 1 "EXACTMATCHKEYWORD.net" (17 total characters) Option 2 "MOSTLYMATCHINGKEYWORDcompany.com" (21 total characters, with company) Option 3 "ABEXACTMATCHKEYWORD.com" -AB represents the company's initials/logo. (19 total characters) USEFUL POINTS 1. 95% of purchases will be one time purchases (so I'm not focused as much on company branding as usual). 2. The company name is actually "exact matching keyword Company" 3. We will be targeting 100's of terms, but the "exact match keyword" represents 1/4 of total search volumes and thus is extremely important.
Branding | | mgordon0