Purchased biz with good URL, not sure what to do with it...
-
First, thanks in advance for any help I can get with this one. My company leads guided hiking tours in national parks all over the West. We purchased a company with a fantastic URL that focuses on our our top revenue-producing park, and they've been in business for more than 14 years, and have had that URL the whole time. Their site is horribly designed and optimized, but they do well anyways. We are absorbing his business into ours for other reasons, but keeping the name as a DBA.
I was originally planning on redesigning and optimizing the site, so we'd have 2 websites out there directing people to us. But I'm beginning to learn that's maybe not smart, even if the content is original.
So should I
1. continue with a redesign of his site and have 2 sites out there. If so, what's the minimum % of duplicate content I should shoot for?
2. do a 301 redirect to my main website - would that even help or would it nullify the benefits completely?
Again, thanks for any input!
-
Thanks again for the input! Hugely helpful!
-
....and wrote the content from scratch.
Nice work!
Even so, a duplicate content reader is saying there's 30% duplicate.
I would not worry about that at all.
Good luck with the site and the new biz.
-
Thanks so much EGOL - I appreciate the input! The reason I asked about the duplicate content is that the hikes we offer in this park will be on both sites, so there will inherently be some overlap of content. I've actually already created the new site and wrote the content from scratch. Even so, a duplicate content reader is saying there's 30% duplicate. Thought? Thanks!
-
continue with a redesign of his site and have 2 sites out there.
I would take this route. Fantastic URL.... long reputation.... ranks pretty well... you are doing a DBA.... No brainer to me.... allow it to stand with upgraded design, better optimization.
If so, what's the minimum % of duplicate content I should shoot for?
huh? minimum?
Both of these sites should be absolutely 100% unique.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which product URL to include in Sitemaps?
Hi Does the product URL's in Sitemaps affect the sub-categories authority too? For example, if I have a product with 2 URL's and which have a canonical tag: **/brands/michael-kors/bags/**jet-set-double-zip-wallet/ **/women/accessories/wallets/**jet-set-double-zip-wallet/ If I make the main URL "/women/accessories/wallets/jet-set-double-zip-wallet/" and set that as the Canonical URL & list that URL in the XML Sitemap, will it also mean the "/women/accessories/wallets/" category will get more authority and increase it's power to rank? Thanks Frankie
Technical SEO | | Frankie-BTDublin0 -
Several hreflang links pointing to same URL
Hi, Does anyone know whether hreflang links can be used using the following markup? I can't seem to find any info on this particular usage, but it "feels" incorrect to me. (duplicate content issues)
Technical SEO | | dimitrihuyghe
Our development team tells me this is the way the markup should be, since languages are initially set using a cookie and all different languages are using the same URL. Thanks! <link rel="<a class="attribute-value">alternate</a>" href="<a class="attribute-value">https://www.littlethingz.be</a>" hreflang="<a class="attribute-value">nl</a>"/><link rel="<a class="attribute-value">alternate</a>" href="<a class="attribute-value">https://www.littlethingz.be</a>" hreflang="<a class="attribute-value">x-default</a>"/><link rel="<a class="attribute-value">alternate</a>" href="<a class="attribute-value">https://www.littlethingz.be</a>" hreflang="<a class="attribute-value">fr</a>"/><link rel="<a class="attribute-value">alternate</a>" href="<a class="attribute-value">https://www.littlethingz.be</a>" hreflang="<a class="attribute-value">en</a>"/><link rel="<a class="attribute-value">alternate</a>" href="<a class="attribute-value">https://www.littlethingz.be</a>" hreflang="<a class="attribute-value">de</a>"/>0 -
Any idea why ?ref=wookmark being appended to URL?
We have a https site and have been checking our 301 re-directs from the old http pages. All seem fine except one...and it is ONLY weird in Firefox (it works OK on Chrome and IE). The http version of that one URL is redirecting to the correct https URL, but with ?ref=wookmark being appended to the end. Why? On the Firefox browser only... http://www.easydigging.com/broadfork(dot)html 301 redirects to https://www.easydigging.com/broadfork(dot)html?ref=wookmark From the research I did Wookmark seems to be a JQuery feature, but we do not use it (as far as I know). And even if we do, it probably should not pop up when doing a 301 redirect. I did try clearing my cache a few times, with no change in the problem. Any help is appreciated 🙂
Technical SEO | | GregB1230 -
URL path randomly changing
Hi eveyone, got a quick question about URL structures: I'm currently working in ecommerce with a site that has hundreds of products that can be accessed through different URL paths: 1)www.domain.com/productx 2)www.domain.com/category/productx 3)www.domain.com/category/subcategory/productx 4)www.domain.com/bestsellers/productx 5)... In order to get rid of dublicate content issues, the canoncial tag has been installed on all the pages required. The problem I'm witnessing now is the following: If a visitor comes to the site and navigates to the product through example 2) at time the URL shown in the URL browser box is example 4), sometimes example 1) or whatever. So it is constantly changing. Does anyone know, why this happens and if it has any impact on GA tracking or even on SEO peformance. Any reply is much appreciated Thanks you
Technical SEO | | ennovators0 -
Mobile update: referrer in alternate URL
Hi there, A little while ago I posted a question about the upcoming mobile update. I am convinced about the fact that I must work on a solution before the update rolls out since a substancial part of our traffic has come from mobile devices. My current issue: our webshop host is not willing to cooperate with the best possible solution our mobile webshop partner proposes. This was the plan: This is the only possible solution now: The element 'request.url' will contain the full desktop URL which 301 redirects to the mobile URL. My question is: will google have problems with the 301 redirect which refers to the right mobile URL? Thanks in advance.
Technical SEO | | MarcelMoz
Marcel0 -
What is the best practice to seperate different locations and languages in an URL? At the moment the URL is www.abc.com/ch/de. Is there a better way to structure the URL from an SEO perspective?
I am looking for a solution for using a new URL structure without using www.abc.com**/ch/de** in the URL to deliver the right languages in specific countries where more than one language are spoken commonly. I am looking forward to your ideas!
Technical SEO | | eviom0 -
Should I change by URL's
I started with a static website and then moved to Wordpress. At the time I had a few hundred pages and wanted to keep the same URL structure so I use a plugin that adds .html to every page. Should I change the structure to a more common URL structure and do 301 directs from the .html page to the regular page?
Technical SEO | | JillB20130 -
URLs: To Change or Not to Change
Hello, We recently launched a redesigned site in Drupal in December of last year. We are an eco-travel company. My current URL's look like this: /africa-and-middle-east/kenya-tanzania /central-south-america/galapagos-islands My pages have good term targeting grades, and the rankings for the terms we are targeting - "kenya and tanzania safaris" and "galapagos islands cruises" are decent, but not great - most are on page 2 or 3. The one URL where I targeted our most important term, "amazon river cruises," I am still on page 2. /central-south-america/amazon-river-cruises My questions are: Did I miss an opportunity with the rest of the URL's, and should I consider changing the rest to more targeted terms with 301s? Since the new site launched in January, perhaps I have not given enough time for my new URL's to index and mature. Would it be easier to set up landing pages with unique article content that targets terms such as "galapagos islands cruises" and "kenya and tanzania safaris"? If so, how can I do it in such a way as to not "compete" with the pages I want to drive them to? This also raises the question of redirecting the same URL twice i.e. I would have 2 redirects in place for the same url e.g. from the former site to the new site, and yet another redirect to the most-recent URL. Is that a problem? Sorry if I've asked too many questions in one post. 😉 Any advice appreciated.
Technical SEO | | csmithal0