Hey from a New guy to SEO
-
Hi everybody!!!
Hope everybody is dandy.
Have spent a long time looking into SEOmoz and decided to just take the plunge and see what happens.
Im quite new to the world of SEO but I really want to get good at it. Hoping Moz and this community will aid with this!
Currently in the process of reading the SEO beginners guide and the SEOmoz user guide!
The two sites that I am currently working on are:
2. www.advanced-incarcamerasystems.com
The first site seems to have crawled well and have entered my competitors and am getting some info back (looks like I have a lot of work to do judging by the errors D'oh)
In the world of Google what is the best way to ensure you have authority on certain terms. For instance if I search advanced-incar we are top and we have all our sitelinks underneath etc etc, but when I search advanced incar we are second and as such we don't display sitelinks. Any ideas?
The second site was built using 1&1 and gives us a good little site for what we need. I have found out through research the most popular keywords are in car camera & in car cameras. Currently Im using Adwords to get us sponsored hits which is getting us some nice traffic but costing a bit. Those are the two main keywords i want this site to really hit home with. Any advice?
Also on this site, when I go to SEOmoz and select Link Analysis I get no info. It just shows 0 or 0.0 wheras my competitor sites all have values against them. Is something wrong with my site or what im doing? (Have added an example screenshot)
I appreciate its a long ended question but would really appreciate some help. Hoping that the guides will help me understand all this linkjuice stuff etc as well!
Thanks guys, really appreciative of any info you can provide.
Tim
CompetitiveDomainAnalysis-AdvancedInCarCameraSystems-SEOmozPRO.png
-
Many thanks for the in-depth response Marcus!! Yes another UK body!
Along with my reading I shall definitely take this on board and hopefully reflect it in my work.
- In regards to the attachment showing the Link Analysis, any ideas why it seems to show nothing?
-
I'll add the extra thumbs up, great response.
-
Cheers Robert, thumbs up right back at you! As it happens, I have seen some cracking answers from you recently!
-
Marcus,
Excellent differentiation around site links and navigational query vs other.
Second, the advice around "backing into" more competitive terms. Damn, if only I had two thumbs to give!
You deserve an excellent answer on this one.
Best
-
Hey Tim, how's it going? You another UK bod?
**Right, the first question about site links. **
In my experience, site links are an indication of trust, relevance and primarily if Google is pretty certain that the query is navigational in nature - that is, Google believes that query is used by someone looking for your site so they can help the user dive deeper into the site.
So, when someone uses the hyphen, they believe that person is looking for you but when someone uses those two words without the hyphen then they are not certain enough that it is a navigational query to display the site links so they hedge their bets and display a standard set of results.
Let me give you an example. I recently worked on a new site for a client from conception so we helped them come up with a brand based around what they do and who they are AND that had an available .co.uk domain (no mean feat).
There was no one else with this brand name in the UK and there was only one site with this brand in the US but it was a brochure site without much in the way of links and no updates since it was built.
To begin with, a search for the brand name (one word we made up) resulted in the US with sitelinks and us somewhere below in like 3rd place after another site that seems to rank on a possible mispelling. Before long we were second below the sitelinks. Then, the US site lost it's sitelinks and we were second, then a week or so later, after really nothing more than some involvement on some relevant blogs in our niche we were above them and they just had the 2nd and 3rd results.
So, the word, lets say it was blablah - it did not mean anything so had to be navigational and pretty much had to be this other site so they got sitelinks. As time went on and people started searching blablah but not looking for them anymore google could not be sure the person definately wanted that result so showing them with sitelinks was a bad result for at least some users so they got removed.
That search query could be related to some kind of kit people are searching but it's pretty abstract so really, you need to just get the site more established, get more brand signals and over time you should win the sitelinks for that other navigational search as well.
You want links with your brand name and to feature on lots of relevant sites in your niche, whether that is no follow or not and just become a hub within your sector by building good content, getting linked to, promoting your content to get links and building branded links etc.
**Second question about ranking for those terms. **
Well, I have not checked them but first thing check them out on the keyword difficulty tool on seomoz to see what kind of level of competition they have. I suspect they will be pretty high so you may want to put them down as a long term goal and focus on some more achievable keywords to start with through content and content promotion to build links and social signals.
You almost want to work backwards so if we expand those terms (I am making this up but it serves as an example):
In Car Camera - 1000 uk searches a month
in car camera system - 170 uk searches a month
in car video camera system - 30 uk searches a month
Well, if you try to start with the first one, you will likely get nowhere so work around the edges. Start with the 30 search a month one and build content to support that phrase and feed people to whatever goal you have for the site. Identify lots of other longer tail and less competitive keywords and work on those and start to build some traffic and relevance.
Once you have dialled in all the long tail stuff then move up to the middle phrases. Your relevance built in stage 1 will help you here go after these more competitive terms. You may even find that you build content landing pages that reference the lower pages and they rank pretty well. Usual SEO rules apply so promote, try to get links, guest post etc.
Then, and only then, when you have good relevance for the long and mid supporting phrases, go after the bigger terms.
This is kind of a view from 50,000 feet but hopefully you get the picture. Make your site relevant, go after less competitive terms, gather traffic, links and likes and slowly go after the bigger ones. Use these terms to get sales, soft conversions for free guides to push people towards social platforms and email lists and slowly but surely go after the bigger fish.
Hope that helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help with best seo strategy
Hello all, I am a little bit confused about the "content suggestion'' feature in Moz. If I understood well, this feature suggests Anchor texts we can use in other page to link to the page we are trying to Optimize. So far, I've been using page keyword as Anchor Text in other articles. For example, I have a page about the best places to visit in Morocco, where the keyword is 'places to visit in Morocco'. I am using this same keyword as Anchor text in other pages to link to that page. While Moz suggests '10 best places' as Anchor text. What does it mean ? Is '10 best places' anchor text better ? Or should I use both ? Thanks in advance for your enlightenment.
Moz Pro | | sportygirl0 -
A competitor's SEO firm is building spammy links to my website.
A competitor's SEO firm is building spammy links to my website. I know the disavow link process, but even this can be time consuming. Is there a better way to protect my website? Any and all ideas appreciated.... Are there any cool Moz tools that can help me manage this assault? Sorry, just a follow up from me... It appears that many of the spammy links (referrals) I see in Google Analytics are not present in Google WebMaster Tools. Does this mean that the spammy ones that I'm concerned about have already been discounted by Google, or are the spammy links no-follow? Any input on this would also be appreciated.
Moz Pro | | BVREID0 -
New Subscriber - What am I looking at?
I just become a PRO subscriber and feel a little overwhelmed. Where do I start? Feedback would be greatly appreciated. What is sparking my interest are the items listed below on the image attached. Specific items are, Internal Equity-Passing Links Total Internal Links Total Links MOZ.png
Moz Pro | | TeamAguilar0 -
Simply Report for new requests with Moz Pro Plus
Hi all I'd like to know how can I construct a brief report to send to my potential customers when they first write me asking for general informations and evaluation about their websites and certain keywords for which they want to have a great rank. I'd like to reply them with a short email, with a basic report attached, in which showing them some little details about their (and eventually their competitors) ranking and/or their website situation. It's just a brief professional introduction to our seo and web marketing services. Now I'm doing it manually or with other seo tools, but I have just bought a Moz Pro Plus annually version and I'd like to use Moz for this activity. For example, when I first insert a new campaign, I don't see ranking for days so I can't send rankinh report. Do you have any advice? Thanks.
Moz Pro | | Penny10 -
Can I create a sterile SEOmoz login for a new SEO guy in my company?
We have just hired a new SEO guy and he wants to know what tools we have for link analysis. I would like for him to be able to use my SEOmoz tools, but i do not want him to have access to payment, billing, changes to the account, etc. Is this currently possible?
Moz Pro | | retinax0 -
What do the dates refer to in seo moz reports
question is in the title - new trainee asked me and couldn't actually answer!
Moz Pro | | Highlandgael0 -
Need Good Idea for my new site SEO strategy.
Hello, I register new domain and i research on keywords and got 16 keywords for 16 pages one keyword for every page.
Moz Pro | | wildcat143
now i want SEO of my site please give me some good idea how to do my white hat SEO of my website? 16 pages + 16 keywords
How many backlinks submission i can do daily base? Directory submission?
Social bookmarking submission?
Blog comment?
Articles submission?
any more..................... Hope you will give me positive response. Thanks0 -
How do you track new inbound links?
Hello Fellow SEOs, I've been charged with managing and tracking my company's linkbuilding efforts. I'd love to hear from others experienced in this area: -is there a way in OSE to sort links by date? -if this isn't possible, how can you tell what new links come in every month? Is this a manual process of downloading and comparing inbound links every week? This seems pretty tedious and I would love to hear what you all do and if there is a better way. I do have a Google Alert out for my company name, but that doesn't necessarily give me what I need. Thank you!
Moz Pro | | Jenny8675309
Jenny0