Publication of articles by the press office
-
When the press office sends content about my business portals and it is published, is it considered a natural link or not? What is the correct form to put the link on this content?
-
Hi Marcus,
I would probably recommend the same answer that I gave to your other question. If the link could be viewed as paid for a nofollow tag is safest.
Are you paying for these articles to be syndicated? I would say it would really depend on how the syndication process worked as to how careful you needed to be.
Ben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is article syndication still a safe & effective method of link building?
Hello, We have an SEO agency pushing to implement article syndication as a method of link building. They claim to only target industry-relevant, high authority sources. I am very skeptical of this tactic but they are a fairly reputable agency and claim this is safe and works for their other clients. They sent a broadly written (but not trash) article, as well as a short list of places they would syndicate the article on, such as issuu.com and scribd.com. These are high authority sites and I don't believe I've heard of any algo updates targeting them. Regarding linking, they said they usually put them in article descriptions and company bylines, using branded exact and partial matches; so the anchor text contains exact or partial keywords but also contains our brand name. Lately, I have been under the impression that the only "safe" links that have been manually built, such as these, should be either branded or simply your site's URL. Does anyone still use article syndication as a form of link building with success? Do you see any red flags here? Thanks!
White Hat / Black Hat SEO | | David_Veldt0 -
Press Releases and SEO in 2013
Mozers, A few questions for the community: Distributing a press release through a service like 24-7pressrelease.com - is it a serious duplicate content issue when an identical press release is distributed to multiple sites with no canonical markup (as far as I can tell)? All of the backlinks in the press release are either nofollow or redirects. If there IS a duplicate content issue, will the website be affected negatively given the numerous Panda and Penguin refreshes? Why SHOULDN'T a company issue a press release to multiple sites if it actually has something legitimate to announce and the readership of a given site is the target demographic? For example, why shouldn't a company that manufactures nutritional health supplements issue the same press release to Healthy Living, Lifestyle, Health News, etc _with a link to the site?_I understand it's a method that can be exploited for SEO purposes, but can't all SEO methods be taken to an extreme? Seems to me that if this press release scenario triggers the duplicate content and/or link spam penalty(ies), I'd consider it a slight deficiency of Google's search algorithm. Any insight would be much appreciated. Thanks.
White Hat / Black Hat SEO | | b40040400 -
Press Release Newswires - a dangerous option?
Hi, I'm a PR and haven't used a newswire once over last 10 years. There are usually better alternatives which give you more control. Anyway, now a client has asked me for distribution of investor information via a newswire and now I've started worrying about the SEO consequences. I've spent a couple of days phoning around newswires and I think there's a real danger of picking up lots of backlinks from syndication sites (most of the distributors have sites they "partner" with to reproduce your original news release) so... Lots of backlinks will suddenly appear from external duplicate content (I will not carry the news release on client's website (no newsrooom) and I will just use url as link). I'm thinking there's the potential for a penalty (and even if not now, then in the future if Google decides to tighten rules further which looks likely). One newswire has recognized this and now only syndicates on 2 websites. The others haven't including the business newswire I've been asked to use. Your thoughts would be welcome... Thanks in advance!
White Hat / Black Hat SEO | | McTaggart0 -
Is article spinning bad?
I have been looking up different seo tactics to use on my website. One of the ones I came across is article spinning. It's interesting that if done right you can create total unique content within a few minutes. However will it be considered black hat? And does Google penalize you for it?
White Hat / Black Hat SEO | | simplistics1 -
Article Re-posting / Duplication
Hi Mozzers! Quick question for you all. This is something I've been unsure of for a while. But when a guest post you've written goes live on someone's blog. Is it then okay it post the same article to your own blog as well as Squidoo for example? Would the search engines still see it as duplication if I have a link back to the original?
White Hat / Black Hat SEO | | Webrevolve0 -
Links In Blog Posts: 1 Paragraph VS. Full Article
Hey guys, I've been using an article network to post unique articles (not spun). Been posting 1 paragraph articles with 1 text link. Just wondering what the main difference would be if I were to post a full article with 2 or 3 text links vs 1 paragraph with 1 text link, besides the fact that you get more links and save more time writing only 1 paragraph. Will the full article with 3 backlinks improve keyword ranks more or not by much? Cheers!
White Hat / Black Hat SEO | | upick-1623910 -
How many times should one submit the same article to various websites? 1 time? 10 times? What is okay to do with the most recent Panda update?'
For link-building purposes, seemingly it was okay to post the same article to multiple sites for links in the past. However, after the most recent Panda update our thought is that this may not be a good practice. So the question is, how many times is okay to submit an article for link building purposes. Should you always only submit to one site? Is it okay to do more than once? What is the right way to submit for link-building in Google's eyes? Thanks
White Hat / Black Hat SEO | | Robertnweil10 -
Publishing Press Releases after Google Panda 2.5
For the past few years I have been publish press releases on my site for a number of business. I have high traffic on my site. I noticed that with the Google Panda 2.5 update PRNewswire.com dropped visibility by 83%. Should I stay away from publishing press releases now? Does Google consider Press Releases to be "content scraping" since multiple sources are publishing the release?
White Hat / Black Hat SEO | | BeTheBoss2