Is it a good idea to use sub-domains?
-
Hello everyone!
I have a question about whether we should be using sub-domains. We are currently in the process of redesigning our site so this would be the time to do it. We are a reseller of brand name IT equipment (servers, storage, etc...) should we create a sub-domain for each brand for example:
or should we just use folders instead like:
does one have any more SEO value than the other?
Thank you!
-
In terms of SEO, subfolders are almost always the better option. If your brand pages are in a subfolder, they will receive more of a boost in rankings because they are considered part of the main site by search engines. More of the link authority and trust will be passed to pages in a subfolder. Subdomains are considered as a separate site by search engines - for example the blogs like sitename.blogspot.com or sitename.wordpress.com and receive little trust and authority from the rest of the site.
-
301 redirect is a permanent redirection. If you set up a 301 redirect and a search engine requests the page, the search engine is sent a reply that says the page has permanently moved to a different location. So Google will consider the new page as the one to be indexed. Google will also transfer the value of any links to hp.domain.com to www.domain.com/hp.
In most situations, I believe it is best to optimize one domain than several. Search engines will consider a subdomain as a complete separate domain. And yes www.domain.com are considered two different domain names (although I suspect Google tries to sort that one out). Using the 301 redirects to the folder transfers the value of the links of the sub domain to the file in the folder, which is also a link in to a place on the domain www.domain.com.
Search how to do redirects, there are many tutorials for different platforms. It is not difficult. However if you are using one of those free hosting sites, you are not going to have any luck.
-
Hello Christopher,
Thanks for a quick reply! I'm a newbie to SEO so if you don't mind I'd like to pick your brain about 301 redirects ( I will have to research this subject in more detail). However from what I understand:
Create a subdomain hp.domain.com and do a 301 redirect to www.domain.com/hp
Now my question is this, so my content for hp.domain.com technically resides on www.domain.com/hp correct? or it resides on hp.domain.com ?
Question #2, why would I want or why is it recommended to do a 301 redirect on a subdomain to a folder on a main/root domain?
Thanks!
-
I like subdomains for usability, but maintain 301 redirects to folders. Humans may prefer the subdomain, so they are useful.
hp.domain.com has a 301 redirect to www.domain.com/hp
Search engines will consider hp.domain.com a different domain than www.domain.com.
I do this most commonly for mobile.
m.domain.com has a 301 redirect to www.domain.com/m
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anything wrong in linking to homepage from all sub domain pages?
Hi, We have 6 sub domains which are forums, guides, etc. They have their own visitors for the related queries. We are planning to divert some of them to the website to promote our product with latest content. We are planning to add a link from every page of sub domain to our website homepage. This makes additional thousands of internal links flowing to website homepage. Will this kind of internal linking structure hurts? Any risks involved? Thanks
Web Design | | vtmoz1 -
Subdomain to sub-directory migration: New subdirectory not yet indexed
Hi all, We have recently migrated a sub-domain to sub-directory to claim it's traffic in our website. Like demo.website.com to website.com/demo. We have also set a redirect for same which is working fine; but still old subdomain is showing in google search results and new directory haven't been indexed. We have submitted the new sub-directory in search console multiple times and it got partially indexed as per the status. We have allowed crawlers. Thanks
Web Design | | vtmoz0 -
Any second opinions as to why our organic search website traffic hasn't recovered from website rebrand (domain change, website redesign)?
I am hoping to see if anyone in the Moz community would be able to help troubleshoot or lend any advice on a major organic search traffic issue we've been experiencing over the last 8 months. In a nutshell, we decided our ~4.5-year-old business needed to undergo a rebrand in October 2015. After changing domains & redesigning our website (more below), our search-driven sessions have dropped 20% in 2016 v.s. 2015. We made quite a few on-site modifications (with some success) post-redesign but are still deep in a rut and not sure what more we can do to recover. I've listed my theories below as to why we're still suffering this hit. If anyone could weigh in on these and/or share any other troubleshooting ideas, I would greatly, greatly appreciate it (and owe you a lunch/beverage of your choice the next time I'm in your city!). ****Backlinks - despite our efforts to 301 all links, I sense we have lost many backlinks. According to Open Site Explorer, our old domain has 1,172 backlinks (some from some very authoritative pages domains), 1,068 of which are passing link equity. In contrast, our new domain has 367 backlinks, 321 are passing link equity, and very few overlap with our old domain. Domain Age - we may have lost much of our reputation with Google as our new domain is much younger than our old domain (1-year-old v.s. 5.5 years old). Domain Name - although I thought to have common keywords in one's domain was a myth, I am now questioning that belief. Our old domain contained a popular, topical keyword and our new domain is derived from a term that is topical, but very uncommon. New URLs - our developer has insisted all links were moved to the new domain, but I have a hunch they were not. When conducting a "site search" (i.e. "site:websitename.com"), the new domain returns 7,740 results. Prior to our switch, a site search with the old domain yielded 30,000+ results. 404s - we found and fixed 100-200 404'd links after the domain switch. We still see a few pop-up today and I'm wondering if this is a red flag in Google's eyes. For a little more background too, here are the nitty gritty details with a rough timeline: Pre-October 12, 2015 - registered new domain and designed the new website on Wordpress, while researching a range of articles and resources for a successful site migration (e.g. this and this Moz guide). October 12, 2015 - flipped the switch on the website design, domain, minor content reorganization, and social handles. We announced the change to our audience via an article, newsletter, and social; informed Google Webmaster Tools (GWT) of the new address, 301'd all links from the old to the new domain, and submitted new sitemap in GWT. October 12 - 16, 2015 - traffic is normal, everything seems to be okay. October 17, 2015 - search traffic drops by 54% v.s. the same day of week pre-rebrand. October 26, 2015 - search traffic rises, so now only down by 30% v.s. the same day of week pre-rebrand. November/December 2015 - re-added numerous elements from the old website such as category, tag, and page pagination and a few sidebar modules that linked to other important pages and tags. Search traffic rises slightly in November (down 27% year-on-year), dips again in December (down 31% year-on-year). January 2016 - today (June 17, 2016) - we published more content on a daily basis and search traffic fluctuates around the 20% versus the same period in 2015. January 2016 - down 23% year-on-year February 2016 - down 17% year-on-year March 2016 - down 20% year-on-year April 2016 - down 21% year-on-year May 2016 - down 21% year-on-year June 2016 (until the 17th) - down 23% year-on-year Thank you all in advance for your time and help, please let me know if you have any questions!
Web Design | | nick490 -
Is Sitewide Credit Link Good or Bad in 2015?
We are a web design agency thus we get a good number of links (footer) from our client's site. According to Matt Cutt, Google considers all the sitewide links to 1. So is it okay to have those links? Note: Those links are do-follow and most with 2 anchor text. "Web Design" by "Company Name" and "Website Development" by."Company Name". Thanks
Web Design | | Jubaer961 -
Creating Multiple Sub-Directories in Wordpress
Hi fellow Mozzers, I'm currently in the process of planning/building a website for e-commerce and have stumbled on a bit of a hurdle with sub-directories. I want to use a piece of software called SellerDeck to generate my e-commerce store and also my homepage (index.html). This element of the build is fine as the e-commerce store will sit in a sub-directory of .co.uk/store/. What I'm struggling with is the rest of the site architecture. I want to use Wordpress to manage content for the rest of the site. I want to have sub-directories .co.uk/help/ and .co.uk/blog/, all managed from one Wordpress installation. Is this possible? If not, does having two separate installations of Wordpress create any speed issues? Additional question for bonus points from me; lets say I wanted to do away with sub-directories for the /help/ and /blog/ elements (but keep the /store/), could I have a Wordpress installation that doesn't generate a homepage (index.php) so I can utilise the e-commerce software version instead. Essentially I'd be installing Wordpress at the root folder, but wouldn't have an index.php made by Wordpress. Many thanks in advance
Web Design | | BlueTree_Sean0 -
Finding a good wordpress web developer for SEO fixes
I have gotten a good audit done of my site now it is time to get the fixes done. I have a developer I worked with for a long time that is good at coding and fixes on my site. However I am not confident in his abilities to execute some of the seo changes that need to be done. Their are some common stuff he can tackle but when it comes to GWT and proper handling of 404's and 301's and other seo tasks I am not sure if he is the right choice.Maybe due to a lack of experience of dealing with the issues I have or is just not his specialty or web devs just don't know seo...lol.... Is obvious a lot of SEO's don't make the changes themselves but leave it up to the devs to handle it their suggestions and fixes. But from my experience devs are not so well versed in seo and you have a hard time knowing if they are doing it correct or can even do it.(of course they will say they can they want your cash and i understand that ). In particular a good amount of wordpress devs claim to know seo but i find that far from the truth.Even when guided to issues some of them will often leave you disappointed. Sorry for my rant! Now to my question , obviously not many SEO's make the actual code changes themselves (how i wish i knew a one that did) are their ones out their that do? If not how do i find a good wordpress dev that can make proper seo changes and knows his stuff....example i need someone who can trouble shoot and track down some serious GWT I have and deal with some hardcore 404 & 301 issues . A lot claim to know but when push comes to shove I have been left disappointed. Thanks in advance for your help and suggestions or recommendations.
Web Design | | chrisyak0 -
Websites using Flash?
Can you optimise websites using flash? is it exactly the same aspects to optimise or does it cause problems??
Web Design | | wazza19850