Blog? Is it worth it?
-
Hi Guys,
Hope your all OK.
Apart from our main site we have a static comparison site that's now ranking really high for some of our big keywords.
At the moment the site only has 2 pages and I'm wondering weither or not to setup a blog on the site to not only increase the pages indexed but also increase our longtail keyword rankings...
I'll be able to create a new article aday.
Would like your input guys.
Thanks,
Scott
-
Are you going to be converting the whole website to sit on a wordpress platform? Nothing to really worry about just be careful whenever making large changes to already ranking pages. Be extra careful and double check before setting it live.
-
Hi EGOL,
Thanks for the reply and a really good answer.
Thanks again.
Scott
-
First, if you can make a blog and add good content regularly that is something that should be tried. After you have done it for several months you can look at the traffic that it brings and decide if you are getting a good return.
If I was going to write an article per day or per week I would rather have that good content on my main website. That way when people visit they are already where they have easy access to my other content / products / services.
Also, if the blog attracts links then those links will hit my main site and benefit it directly rather than hit a satellite site that only passes part of the link value back to my main site.
The only reason that I would put the blog on a satellite site is if the satellite site had much better rankings all around than my main site.
-
Mark,
Thanks for taking your time to reply.
Yea I guessed as much - I'll get started on converting it to wordpress!
Thanks,
Scott
-
Scott-
No brainer. Yes. Content is king in the new generation of SEO. With the ability to generate additional pages indexed with your keywords and solid content you are going to get value. YES.
Make it happen. Good luck.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Structure for Blog
Hi guys, Hope you are all doing well today. I have a questions with regards to our blog URL structure. The URL for the blog is /blog - however when you click on a blog post the "/blog" disappears completely and is replaced by the title of the post. So it is ".com/title-of-post" for example. Would it be better to keep the blog subdomain in the URL so it is ".com/blog/title-of-article" Any insight would be appreciated. My thoughts are that surely the second option above is ideal? Thanks Tom
Content Development | | National-Homebuyers0 -
How to promote your blog content
Hi there, we've been blogging for a while now. Some of our content ranks quit well, other posts don't seem to be ranking at all. The weird thing (I think it's weird...) is that we recently published a post and focussed on a phrase that competes with over 400 million indexed pages, and after 3 weeks we're on page 3, and for other posts with only 2.5 million indexed pages we rank past page 5 (ok, this post is already 1,5 year old, does this matter?). To give you some background info, we moved our blog in January in a new subdomain, and redirected the old url's, but didn't actively promote the old posts. Would promoting the old articles through social media help us boost the rankings for these articles (the articles are "best practices", "how-to's", ...). Where / how do you promote your content after you published it on your blog? I find it hard posting in LinkedIn groups related to finance while I have the "online marketing manager" title on my profile. Why would a finance professional read an article shared by a marketing dude? As LinkedIn's API doensn't allow to post into groups anymore, do you actually go through all your relevant groups every time you publish a new blog to share the article?
Content Development | | jorisbrabants1 -
Blog Content if Google has stated it doesn't like your blog?
Hi guys, In the new 'mobile usability' tab in Webmaster Tools, Google has stated that our blog isn't offering a good experience for users. Something we already knew and I want to change, but I can't get the budget approved to complete the work. I was just wondering if you think Google isn't going to hold my content very high as a result. I want to produce more content on our blog around our valuable keywords in hope to improve our rankings, but if Google isn't holding our site in high regard I'm thinking there may not be much point in it. Any thoughts would be appreciated. Thanks Brian
Content Development | | brianmadden0 -
Duplicate page title on blog
Is this something I should b concerned about? I get about 6 posts per page with unique titles - however the title per page is not unique. Is this important?
Content Development | | MartinSpence460 -
Is it worth to change a blog from a subdomain to subfolder?
We have a blog in a subdomain since some years and we are thinking about moving it to a subfolder, to see if we can boost the main domain (incoming links + fresh content). Could be worth it?
Content Development | | Montse0 -
I need to feed our companies blog into our facebook business page
Hello can anybody help me. I'm trying to setup a feed from our company blog to our companies facebook page. When I try and Google it the advice is out of date.
Content Development | | catherine-2793880 -
Our blog is indexed by "google web" but does not show up in "google blogs". Why not and how can I fix this?
We have a pretty simple blog http://www.aviawest.com/blog I've noticed our articles arn't showing up in Google blogs on "web", we've submitted to http://blogsearch.google.com/ping a month ago. Anyone have some insight here?
Content Development | | Aviawest0 -
How often should I write a blog post?
I'm sure this has been asked before but I've searched for it in the Q&A Forum and couldn't find any relevant answer. I was thinking that a weekly post would suffice for my blog because the audience isn't one which would be checking frequently + there aren't very many new developments in the industry I'm in that would necessitate more than that. However, I was told that if I can't blog consistently 2-3 times per week, I really shouldn't start a blog, as it would need that much posting. Thoughts on this?
Content Development | | NiallTom0