Best practice?
-
Hi there,
I have recently written an article which I have posted on an online newspaper website. I want to use this article and put it on my blog also, the reason the article will be placed on my blog is to drive users from my email marketing activities.
Would it simply be best practice to disallow Google from crawling this page? or put a rel canonical on the article placed on my blog pointing to the article placed on the online newspaper website?
Thanks for any suggestions
-
Try this tag instead since you are going to use exactly the same content on your website –
_However, you are free to set Google Cross domain canonical. For more information - _
http://googlenewsblog.blogspot.co.uk/2010/11/credit-where-credit-is-due.html
-
Hi Jonathan,
Thanks for your feedback.
Even though the content is the same, some of the links are slightly different, would that be a problem?
Thanks
-
Hello Gary,
Personally, I would recommend you put a rel="canonical" tag on the article and maybe even put a small link back to the newspaper website if possible. Something that would say: "As seen on xyz.com".
This will help the rankings of the newspaper article as well as building trust (a newspaper published it).
I have done this on several blog articles and it went all for the best.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Best eCommerce Practice - Same Product Different Keywords
I want to target different keywords for the same e-commerce product. What's the best SEO practice? I'm aware of the pitfalls to keyword stuffing. The product example is the GoPro Hero 5 Action Camera. The same action camera can be used in many different activities, e.g. surfing, auto racing, mountain biking, sky diving, search & rescue, law enforcement etc. These activities target completely different markets, so naturally the keywords are different. I have three strategies to tackle the issue. Please let me know which one you think is best. 1) Create different keyword landing pages with a call-to-action to the same conversion page Each landing page will be optimized for the targeted keywords e.g. surfing, auto racing, mountain biking, sky diving, search & rescue etc. Obviously this will be a big task because there will be numerous landing pages. Each page will show how the product can be used in these activities. For Surfing, the content would include surfing images with the GoPro Hero 5, instructions on how to mount the camera to a surfboard, waterproof tests, surfing testimonials and surfing owner reviews, etc. The call-to-action leads to a generic product conversion page displaying product information such as specs, weight, video formats, price, shipping, warranty etc. The same product page will be the call-to-action for all keyword landing pages. Positives Vast number of targeting long-tail keywords, numerous landing pages Good specific user experience who may be looking for "underwater action camera" (specific mounting instructions related to surfboards etc.) Less duplicate content as there is only one product page showing the same information Negatives Challenging to come up with each page for the vast amount of activities. Inbound Link Considerations
Intermediate & Advanced SEO | | ChrisCK
Inbound links from publications can link directly to the product page or the keyword landing page Surf Magazine may link to:
"Surfing Action Camera | GoPro Hero 5 | GoPro.com" - gopro.com/hero5/underwater-surf-camera
"GoPro Hero 5 Action Camera | GoPro.com" - gopro.com/hero5 2) Create different keyword landing pages with call-to-action to directly add product to cart Similar to the first option, but the call-to-action on the landing page is to Add Hero 5 to Cart. The user experience will be similar, the content creation challenges will be similar, but the techy product info e.g. specs, price, video format, etc. will be displayed on the same landing page. Positives Same benefit to long-tail keywords targeting Same benefit to a good, specific user experience Negatives Same challenges to create each long-tail keyword landing page Since there is no aggregate "product page", inbound links will be split between the landing pages Splitting of Page Authority to each landing conversion page Surf Magazine will link to:
"Surfing Action Camera | GoPro Hero 5 | GoPro.com" - gopro.com/hero5/underwater-surf-camera
Cycling Magazine will link to:
"Cycling Action Camera | GoPro Hero 5 | GoPro.com" - gopro.com/hero5/cycling-camera 3) Create conversion-focused product page with casual blog about keywords This is currently what GoPro has chosen - GoPro Hero 5. The product page displays the many different types of activities on the same page. The page is focused on the user experience with images of the action camera being used in different cool activities, showing its versatility. Note, very little long-tail keyword targeting on this page, instead they could use a broad keyword "action camera". To target long-tails, maybe a blog can be used brand ambassadors displaying the product being used in the various activities. Positives User experience focused Higher conversion rate Less content creation work Inbound links go to the same product page, building Page Authority Negatives Poor ranking with short-tail keyword (GoPro is not even in Top 10 SERP for "action camera") Poor ranking with long-tail keywords, (GoPro doesn't rank for "diving camera, cycling camera, surf camera") For blogging the long-tail keywords, who really converts from landing on a blog of the actual seller?! I hope those three strategies were explained clear enough and have enough of a differentiator. Please let me know what you think!0 -
What are the best practices for microdata?
Not too long ago, Dublin Core was all the rage. Then Open Graph data exploded, and Schema seems to be highly regarded. In a best-case scenario, on a site that's already got the basics like good content, clean URLs, rich and useful page titles and meta descriptions, well-named and alt-tagged images and document outlines, what are today's best practices for microdata? Should Open Graph information be added? Should the old Dublin Core be resurrected? I'm trying to find a way to keep markup light and minimal, but include enough microdata for crawlers to get a better sense of the content and its relationships to other subdomains and sites.
Intermediate & Advanced SEO | | WebElaine0 -
The best tool
Hi friends !! I have a huge question . Which is the best tool for SEO? I am using a lot of tools but I would like to know more ways to position my website in the top . I hope that you can help me! Regards , Carlos Zambrana
Intermediate & Advanced SEO | | CarlosZambrana1 -
Best way for Google and Bing not to crawl my /en default english pages
Hi Guys, I just transferred my old site to a new one and now have sub folder TLD's. My default pages from the front end and sitemap don't show /en after www.mysite.com. The only translation i have is in spanish where Google will crawl www.mysite.com/es (spanish). 1. On the SERPS of Google and Bing, every url that is crawled, shows the extra "/en" in my TLD. I find that very weird considering there is no physical /en in my urls. When i select the link it automatically redirects to it's default and natural page (no /en). All canonical tags do not show /en either, ONLY the SERPS. Should robots.txt be updated to "disallow /en"? 2. While i did a site transfer, we have altered some of the category url's in our domain. So we've had a lot of 301 redirects, but while searching specific keywords in the SERPS, the #1 ranked url shows up as our old url that redirects to a 404 page, and our newly created url shows up as #2 that goes to the correct page. Is there anyway to tell Google to stop showing our old url's in the SERP's? And would the "Fetch as Google" option in GWT be a great option to upload all of my url's so Google bots can crawl the right pages only? Direct Message me if you want real examples. THank you so much!
Intermediate & Advanced SEO | | Shawn1240 -
Whats the best way to revive a directory that was 301'd and now I want to remove that?
Last year i 301'd one of my directories on my site, pointing everything to a different directory. Long story short I am going to sell this product line again and would like to just remove the 301 to that original directory, but I am reading that the 301s are also cached in most browsers for a long time. Has anyone successfully done this and if you did what was it that you had to do? Thanks Mike
Intermediate & Advanced SEO | | SandyEggo0 -
What are best practices for anchor text diversification in a post-penguin world?
There is growing concern for this topic as the best white-hat tactics generally allow you to choose your own anchor text (eg. guest posting and infographics)
Intermediate & Advanced SEO | | LaunchAStartup0 -
For multi language sites, what is best - two domains or one with both languages?
We are assisting a client in setting up English and Spanish sites in Texas. They want to be able to find customers who are Spanish speaking predominantly or totally along with the customers they now get who are English speakers. We are building them a new site and I have researched to find answers all over the board or less than clear. Should the structure be such that we have one site with a set of English and Spanish pages all with Spanish links to Spanish pages and English links to English pages. Should we instead just have an English site for those people who utilize English and a different site for those who utilize Spanish? Thanks
Intermediate & Advanced SEO | | RobertFisher0 -
How to best utilize network of 50 sites to increase traffic on main site
Hey All, First off I wanna thank everyone who has responded to all my previous questions! Love to see a community that is so willing to help those who are learning the ropes! Anyways back to my point. We have a main site that is a PR 3 and our main focal point for lead generation. We recently acquired 50 additional sites (all with a PR of 1-3) that we would like to use as our own little back linking campaign with. All the domains are completely relevant to our main site as well as specific pages within our main site. I know that reciprocal links will get me no where and that google is quickly on to the attempted 3 way link exchange. My question is how do I best link these 50 sites to not only maintain there own integrity and PR but also assist our main site. Thanks All!
Intermediate & Advanced SEO | | deuce1s0