Keyword: singular vs plural
-
Hi,
I've been putting some efforts to rank well for "San Antonio Wedding Photographer". I am ranked ok for that but not so on "San Antonio Wedding Photographers".
My website is http://www.soobumimphotography.com/
So now, I am trying to rank for "San Antonio Wedding Photographers" instead since Google auto fills wedding "photographers" in search term.
Question - Should I change my site title and some post / page title etc? What's the best way to do this? Thank you
Soobum
-
I agree with all the great responses here. Just make sure when you do your keyword research on the Google Keyword Tool or Elsewhere, Choose Exact Match to get a good read on the data.
Keyword Competition Local Monthly Searches
<a class="sOL">[san antonio wedding photographers]</a> High 480 <a class="sOL">[san antonio wedding photographer]</a> High 320 -
Soobum,
I think you are worrying a bit about the wrong thing. First, for wedding ... photography is most searched, followed by photographer, then photographers. But, on your site, you have a few minor issues if this is what you want to rank for.
First, multiple meta descriptions. You are probably pulling one from the page and one from the Yoast SEO plugin you are using.Next, when I see you on the SERPS, the first thing I see is San Antonio Wedding Photographer - specialized in blend of photojournalism and.....
For me, I believe the meta description has to speak to the search. So, if I am looking for wedding photos and see photojournalism (think - they are not photographers)... well, there is an issue. But, let's say it isn't and I click on your link (after all, you are first after the 7 pack so 4th organic): I land on a page with possibly a wedding photo in the slider or a lady golfer or San Antonio Spurs, etc. Then the next image on the page is bike riders.
With any site, you need to focus your pages around your search terms. With a site of photography, if you are going to be a generalist, you need to have wedding photographer page, sports photographer page, family reunion page, professional portfolio page, etc. Then focus your on page around each page individually. So, if I want a sports photographer for my son's basketball team, and I search on sports photography, I want to land on sports pictures after being told you have done photos for the Spurs, Michele Wie, etc.
If you follow this convention as opposed to worrying about singular or plural, you will move up in the rankings as your CTR will improve and your bounce rate will improve. Show people what they are looking for. If you want to get photography, photographer, photographers then create individual content for each page around those terms. Create individual meta descriptions around those terms. So, in landing on photography, you might talk about what wedding photography is and how you approach it. For photographer(s) you might differentiate a couple of types of wedding photographers and classify yourself. For photographer...you get it by now I am guessing. So, all fresh content (not the same imgs for each page).
Hope this helps,
-
You migh have a little room in that title tag to get another phrase in there. Title tags are up to 70 characters long
-
Just changed site title to "San Antonio Wedding Photographers"
Thank you all
-
I have good results in the past when I optimize for the plural term - it usually picks up the non-plural term as well.
But I do agree with tomcraig86 that you should go after the terms that highest search traffic. If both the plural and non-plural versions are similar in traffic stats then I would say go with the plural term since the non-plural term is automatically included.
-
Soobum, If I were you I'd go after the search term with the highest traffic volume. Check google Adwords keyword tool to see which is higher. From your description of autocomplete, I would suggest you go after the plural. You won't lose too many positions in the serps for the non plural version, but you should see more traffic coming from the plural keyword. Try changing your title tag and h1 to reflect this, if it's something you want to go ahead with!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to leverage keyword research on-page.
I'm a newbie and I'm a little embarrassed to ask this question, but here it is. Let's say I've done my keyword research and have 200 keywords. How do I use that for on-page/site optimization? Or do I not use it for on-page/site optimization? I guess I'm unclear about the relationship of keyword research and on-page/site optimization. Thanks.
Keyword Research | | swolock0 -
Keyword Help For Articles
Hello, My site is bobweikel.com Article page is here. Could you guys help me with keywords for new and existing articles around weight loss? Some ideas, though I'm unsure: weight loss tips healthy weight loss permanent weight loss weight loss program weight loss diets weight loss coaching weight loss life coaching weight management
Keyword Research | | BobGW1 -
What does it mean when two keywords in Google's Keyword Research Tool have exactly the same amount of searches?
The two keywords are [publicity] and [product placement] (both in exact search - not broad) and have 22,200 searches each. Is it purely coincidental or are the two keywords kind of related in Google's eyes and that's why we're seeing the same amount of searches for each?
Keyword Research | | davhad0 -
Why will my site not rank for this keyword?
My site http://www.electric-heatingcompany.co.uk/ performs quite well for most of my keywords and gets ok traffic. But for "electric radiators" it just isn't ranking? I was thinking about redoing the landing page for it? Can anyone offer some insight as to what else I could do? Here is the current electric radiators page http://www.electric-heatingcompany.co.uk/index.php/electric-radiators-2/ Thanks, Laura
Keyword Research | | lauratagdigital0 -
Spammy Industry Keyword Research
Hi everyone, First question posted on here. I have spent a lot time this week going through videos and discussions since I signed up here earlier this week. We're just starting in a particular niche that is powerful (home-based businesses), but EXTREMELY spammy with all the at-home opportunities from stuffing envelopes, to MLM, etc. Then there's the other side which is not as spammy, but just not an overall good business model with the in-home Tupperware, candle, and makeup party sales companies. The people that we help and serve are just people who want to start up a part-time or full-time home-based business doing what they love. Maybe it's a dad who loves golf and would like to start a golf store on Ebay or a lady who is great at making stuff and wants to open an Etsy shop or start selling her goods at craft fairs. Our program is more about teaching them how to start a real home-based business that can either earn them a profit either part-time or fulltime while also doing what they love and spending time with their family. My biggest question right now as we begin the Keyword Research and SEO process part of this, is how do we go about doing the keyword research for this while also dealing with a spammy niche? All the research I've been doing for home-based businesses comes back to all the ugly examples I gave above and that isn't the type of people that we're a good fit for. I appreciate all your help and guidance in advance. Been doing web development for 10+ years but finally taking the tiger by the throat and actually learning the SEO/SEM piece myself.
Keyword Research | | buzzmediallc0 -
Keyword variations
I have a question about keyword variations. To be specific, let's say "blue upside down cars" has low competition but fairly low traffic. However, the shortened variation "upside down cars" has low competition but extremely high traffic. Can I double my bet by going ahead and using "blue upside down cars" whereby in some instances Google would refer traffic based on the entire keyword, but it would also refer traffic based on the the last part of the keyword which has the higher traffic ("upside down cars"). In this case, we would optimize around "blue upside down cars" with hopes of getting traffic for both keywords (the long tail and longer tail). Is there any reason not to pursue this strategy? I hope I made sense!
Keyword Research | | amandahx20 -
How to do geo research for keyword phrases?
I'm working on a landing page for a client (music instrument rentals) and want to optimize for terms related to: music instrument rentals in San Francisco music instrument rentals in Seattle music instrument rentals in St. Louis music instrument rentals in Minneapolis/St. Paul How can I find the most popular terms based on a variation of the main term (music instrument rentals) and geo area? In other words, maybe 'Where to get Instrument rentals in San Francisco' is best? Thanks for your input! Mike Corso
Keyword Research | | mikecorso0