On-site adjustment opinions
-
Hi folks,
I've got a fairly interesting scenario. I'm trying to rank this page (http://www.staysa.co.za/sa/1-2-0-0-1/East-London/accommodation) better for the term, "accommodation east london". The client isn't keen on making many changes and it was built horribly with ASP, half CMS, half not.
I have made the following changes today:
- I introduced two paragraphs of text below the H1 tag.
- I changed "East London Bed and Breakfast", "East London Conference Venues", "East London Cottage / Chalet" to just "Bed and Breakfast", "Conference Venues", "Cottage / Chalet" as the continual key phrase duplication in my experience is a bad move.
- I've made a change to the title tag (this is a huge mission as it's not CMS controlled, so I had to teach myself some basic ASP to do so).
- Meta data.. nightmare to change unfortunately, at least not without rewriting part of the CMS.
I'm wondering, are there any other on-site factors that I'm missing? I'm not a fan of site-wide links, so I don't want to put an exact match anchor text link from the sidebar/footer to the page, not unless someone can motivate why I should.
Keen to hear everyone's opinions
-
Thanks Oleg,
I get like that too sometimes, where I feel like giving back to the community - karma.
Thank you for your advise and for the links, I shall do some reading and implement things accordingly.
Really appreciate this!
-
In a super helpful mood today
I would either incorporate nofollows to pages that arent as important or moving them lower down the page. Sitewide quick links would give it more juice than the "popular cities & town" box on hp.
This is also a great time to examine your analytics heatmap and see how users interact with the site. Use it to help determine what people are looking for/what they are clicking on and make it easier to them to get there. This will help you remove duds and promote high value pages (like the east long accomodation page)
Good reads on internal linking:
Link placement v power http://searchenginewatch.com/article/2185977/Anatomy-of-an-Internal-Link
Link juice distribution http://searchenginewatch.com/article/2179376/Internal-Linking-to-Promote-Keyword-Clusters
Multi-city specific
http://www.seomoz.org/blog/internal-linking-strategies-for-2012-and-beyondCheers,
Oleg
-
Hi Oleg,
Cheers for your feedback, I saw you were "on duty", hehe, so was hoping that you'd respond.
Point taken about the sidebar link, perhaps I should add one there dispite my dislike for site wide links. That said, there's a Popular Cities & Town box on the home page, that links to this page, or do you feel site wide is more important?
I didn't think about the pagination, I shall do that, thank you.
What are your thoughts on those internal links at the top of the page and possibly incorporating nofollows? I agree with you that they are diluting the page horribly, an internal link count revealed around 108 internal links on that page alone!
Let me know what you think.
PS. Yes, new design and setup would be ideal, but there isn't budget for that unfortunately.
-
I feel you, working with crappy legacy setups is the worst! Some notes;
There are a LOT of links on the page diluting the power of this page - you might even have more links than text. In addition, that page isn't being linked in the quick links sidebar - this most likely signals to G that this page isn't one of the more important ones on the site.
The paginated pages should have canonicals set up --> rel=next and rel=previous. As it stands, your pages are near duplicates.
I would recommend is new site design and setup though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content from Another Site
Hi there - I have a client that says they'll be "serving content by retrieving it from another URL using loadHTMLFile, performing some manipulations on it, and then pushing the result to the page using saveHTML()." Just wondering what the SEO implications of this will be. Will search engines be able to crawl the retrieved content? Is there a downside (I'm assuming we'll have some duplicate content issues)? Thanks for the help!!
Technical SEO | | NetStrategies1 -
Direct To Site Traffic Decline
Hi Everyone, My company's site went from Http to Https and responsive design last year. After 6 months passed, we noticed a 40% decline from direct visits but revenue saw an increase. Could the 301 redirects from Http to Https cause the drop in direct traffic? Thanks!
Technical SEO | | JMSCC1 -
Site's IP showing WMT 'Links to My Site'
I have been going through, disavowing spam links in WMT and one of my biggest referral sources is our own IP address. Site: Covers.com
Technical SEO | | evansluke
IP: 208.68.0.72 We have recently fixed a number of 302 redirects, but the number of links actually seems to be increasing. Is this something I should ignore / disavow / fix using a redirect?0 -
How to avoid duplicate content when blogging from a site
I have a wordpress plastic surgery website. I have a wordpress blog on the site. My concern is avoiding duplicate content penalties when I blog. I use my blog to add new information about procedures that have pages on the same topic on the main site. Invariably same keywords and phrases can appear in the blog-will this be considered Duplicate content? Also is it black hat to insert anchor text in a blog linking back to site content-ie internal link or is one now and then helpful
Technical SEO | | wianno1680 -
Duplicate Content - Mobile Site
We think that a mobile version of our site is causing a duplicate content issue; what's the best way to stop the mobile version being indexed. Basically the site forwards mobile users to "/mobile" which is just a mobile optimised version of the original site. Is it best to block the /mobile folder from being crawled?
Technical SEO | | nsmith7870 -
Pros & Cons of deindexing a site prior to launch of a new site on the same domain.
If you were launching a new website to completely replace an older existing site on the same domain, would there be any value in temporarily deindexing the old site prior to launching the new site? Both have roughly 3000 pages, will launch on the same domain but have a completely new url structure and much better optimized for the web. Many high ranking pages will be redirected with 301 to the corresponding new page. I believe the hypothesis is this would eliminate a mix of old & new pages from sharing space in the serps and the crawlers are more likely to index more of the new site initially. I don't believe this is a great strategy, on the other hand I see some merit to the arguments for it.
Technical SEO | | medtouch0 -
Adding no follow links on my site
I am getting a warning about having too many links on my page www.accessoriesonline.co.uk (152) but I don't want to remove any links from the site. Its an ecommerce site with categories across the top, featured products and then a further category navigation in the footer. Would it be beneficial if I added a rel="nofollow" to the links in the footer as these are duplicates of the one's in the header or would this harm the links in the header and the destination URL's which I definitely want to be crawled? Also, does anyone know if SEOMOZ considers links with a rel=nofollow as an actually link when they calculate their overview? Thanks in advance
Technical SEO | | gavinhoman0 -
Google.ca is showing our US site instead of our Canada Site
When our Canadian users who search on google.ca for our brand (e.g. Travelocity, Travelocity hotels, etc.), the first few results our from our US site (travelocity.com) rather than our Canadian site (travelocity.ca). In Google Webmaster Tools, we've adjusted the geotargeting settings to focus on the appropriate locale, but the wrong country TLD is still coming up at the top via google.ca. What's the best way to ensure our Canadian site comes up instead of the US site on google.ca? Thanks, Tory Smith
Technical SEO | | travelocitysearch
Travelocity0