Guest Blogging as an Agency
-
Hi,
I have the following problem regarding guest blogging.
When sending out the pitch one can utilise the client's email so it appears coming from the business/client itself rather than an SEO agency.
However the problem that I am facing is what author bio to use.
Is it good to sign the posts as the internal SEO agency copywriters, as the client or I have found some suggesting to create a fake persona.
If the client or client staff as the author bio is not a solution what is the best way?
I hope my question is not confusing but this would really help me out.
Thanks in advance
Kind Regards,
Conrad
-
Thanks Simon this is a great way to pitch.
-
The goal is to create content and links...
Getting thougth leadership in the subject without having a face/person is a bit challenging. In fact that is my issue of not being able to show a person behind an article. Making options for bio difficult.
-
What the goal here? Are you guest blogging just to get the link, or is the guest article also being used to promote the domain knowledge/authority of the business ("Thought leadership" is one phrase that gets thrown around!), attract prospects or possible employees etc?
Depending on what the goals are, you might want to establish a real contact in the business so that they can respond/handle enquiries.
-
Myself, I usually create another email address that doesn't mention the client nor the agency. From there I send my pitch for the link saying I represent a client that is in the X business and would like to link through high quality content on the target site.
From that respect, if you are putting in an Author Bio you could use a premade bio or your own bio that again doesn't have to mention client or agency.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Guest Blogging. Is it a good thing?
Hi, We are looking into guest blogging to get links out there to our site. Is there any pitfalls to avoid? Any good advice to share? Is it actually a good thing to do? We have seen some site that offer to help for example http://guestblogged.com are these good or a con? All advice welcomed. Thanks Andrew
Link Building | | Studio330 -
Help with blog for linkbuilding location.
I work for a company that has www.widget.com. This is the site we do all our business under. Right now there is no linkbuilding so I would like to create a blog to start linkbuilding. We also own www.widget.info. Can I run the blog under .info and still get the credit on the .com or are they considered completely separate entities that have nothing to do with one another? The reason I would prefer it on the .info is it gives me complete control. By putting it on out .com I have to talk to the developers to install wordpress and mysql, when I would much rather just be able to do it on my own. Any ideas?
Link Building | | EcommerceSite0 -
About Paying 300$ to "Best of The Web Blogs" Directory
Am Planning to pay 300$ to http://blogs.botw.org/ a seomoz recommended directory to get my website listed there plz suggest if this is a wise decision from SEO perspective or not thanks in advance
Link Building | | ksbnok0 -
What impact do no follow links in blog comments have if any?
Hi I think we all agree that social network sites such as pintrest/instagram/twitter are all now no follow however I believe there is benefit in having them.... So I wondered if anyone had been experimenting with commenting on blogs which had no follow attributes and if there was any benefit in terms of improving your rankings?
Link Building | | RankStealer0 -
White Hat way to do blog commenting
Do you guys think careful blog commenting is still a valuable day-to-day linkbuilding tactic? If I create a list of relevant unspammed blogs, and spend maybe 30 minutes per day commenting on 3-5 of them per day, while making sure that they're not inundated with spammy comments - is that worth my time?
Link Building | | ilyaelbert0 -
Back linking via blogging
I asked a different question, which this one might over lap. Say your website has 100 pages, and you blog on different sites for back linking- should you do an article per page to keep the back linking to each page fresh? So for a person like me this would take me 100 days to recycle around. Just trying to figure out the best way to do back linking.
Link Building | | sansonj0 -
Separate blog url helpful?
I am managing a website for a hotel brokerage firm. The main URL is www.hotelassetsgroup.com but we started a new blog with the URL www.hotelsforsaleblog.com. We chose the blog URL because it has the words "hotels for sale." The main website has a tab at the top titled "Blog" which links to the blog URL. I am not sure if this is helping us or not because the main URL and blog URL are both competing for the name of the business "Hotel Assets Group." The blog has very little interlinking within the same URL because it mainly links to the main website. Should we combine the two URLs together and just have the blog URL be the same like- hotelassetsgroup.com/blog or something like that?
Link Building | | lwilkins0 -
Ecommerce Blog: Keep Ecom Navigation or not?
I am working on a large ecommerce site right now. I am adding a blog to the site for content purposes. I have been going back and forth on this question, and wanted to get your opinions. Should I integrate the blog into the ecommerce site with the full ecommerce header and/or sidebar, or should I have the blog just be a well designed theme and strip all the ecommerce functionality for it. I would think that people would be more apt to share and link to content if it wasnt surrounded by links to product category pages and the like. Thoughts?
Link Building | | CharlesMontgomery0