Content marketing for fake snow website
-
Hi there
I have taken control of a webshop that sells fake snow and winter effects products.
I am going to start a blog & in addition to paid and organic search practices, what other content marketing ideas does anyone think could increase traffic.
Cheers,
Ben
-
You have endless possibilities for content! Here are a few just off of the top of my head:
1. Facts about snow. How do we know that every snowflake is different? Why is every snowflake different? What kinds of snow are there? Why does some snow pack and and some doesn't? You could either have a huge article section or have some cool infographics about snow that are likely to be shared.
2. Trivia about snow - what country gets the most snow? What places has it snowed that usually never see snow at all?
4. Videos - You could put together so many cool pages about snow. You could easily compile youtube videos and make pages like - Top Ten Tobogganing accidents, Coolest snowmen. (There's another idea....pages and pages of ideas of things you could make out of snow....funny ways to make snowmen.), Top ten extreme skiing videos, top ten snowball fights.
I could go on and on. Speaking of snowball fights, you could have pages on snowball fight strategies. You could also have pages on cool ways to make snow forts.
Man...I want to change my niche to snow.
-
I would create a how-to section with ideas and examples/guides of how to use your products. You could also create some videos of these.
I would also look at **integrating social media into your site, especially the homepage, **and building a following through the main social networks, possibly pushing offers and discounts exclusive to these. A good social following will allow you to put your new content in front of your social network and help gain more links from this.
I would also think of doing some sort of competition for people to create displays/use your decorations and snow, then post these on your site offering a prize to the winner.You would want to put a poll in place for these and encourage visitors to vote on their favourite.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On a website, is the most effective user experience for the social media icons to open new tabs?
There is debate around what is most effective for user experience. When a user clicks on the social media icons on our site, should a new tab be opened for the social media page or should the website redirect to the social media page?
Social Media | | Sable_Group0 -
Anyone just see a massive drop in URL Likes on their websites?
I just saw a big drop in Facebook URL Likes on my clients' websites. Has anyone else seen this too? Looks like Facebook is cleaning out the SPAM Likes.
Social Media | | Francisco_Meza0 -
How do you know when your on a Auth website?
Hi, How do you know when your on a Auth website? Gaining backlinks from Auth 'relevant' websites is at the top of any SEO's list but how do you know when you have found one? Generally I look at DA/PA and social following, the bigger the social lists and the more activity socially on the website the more I think they are a Auth website. So if I had something like DA/PA 60+ and lets say 5000+ twitter and facebook followers with sharing activity on the site, I would then try and gain a link. Cheers
Social Media | | activitysuper0 -
Any ideas to boost rankings for a ticket website?
Hello, I have a ticket website: http://www.TicketTrail.com and I am looking for advice for better SEO for the website. I know its tough because there are so many sites out there like this but wanted to get some opinions. I have done little things here and there and are starting to see a couple of keywords come up but I am trying to get my inner pages ranked so I can come up for long tail keywords based on an actually game or event that is happening. Any suggestions would be great. I have 4 friends that work for me that will do anything to promote the site. Thanks
Social Media | | maximumrank0 -
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Social Media | | Melia0 -
Social Content Posting - Post to Facebook, Google Plus, Twitter and Linked in at the same time
Hi, Is there any means of posting new content for my companies various social profiles in the one go rather than having to log into each one? This would save a lot of time. Thanks
Social Media | | fdep0 -
Newspaper SEO: How to go about link building for news websites
Newspaper SEO is tricky business, primarily because of the way you deal with Keywords. So far, I have been unable to find a comprehensive guide to newspaper SEO via SEOmoz, although I'm a big fan and this website has actually made my career! So, my question is, how do you go about building links for newspaper websites, what keywords should you use and what link building strategies would work?
Social Media | | Netpace0