What are the guidelines for writing good content ?
-
Hello Guys
I am bit confused on how to write good content.
I have read so many articles where they are mentioning you have add your keyword in the first paragraph,the last paragraph and use latex words etc
I am confused !
I want to create reviews that rank on the first page and stay their.
Please could someone point out what are the basic guidelines for writing good content for google & users ?
-
Hi Umar,
You've gotten some helpful replies here. I'm a professional copywriter, and will share my own guidelines with you here.
-
Discover a topic you want to write about.
-
Do keyword research to determine how people are searching for information about your chosen topic
-
Cover your chosen topic as thoroughly as you can. You may only end up with 600 words on a given page, or you may end up writing a 2000-3000 word piece if a certain topic merits it. Don't focus on word count - focus on the thoroughness of your coverage of the topic.
-
As you write, keep your keywords in mind. Don't focus on including them a certain number of times. Use them where they make sense from a human perspective. This means your keywords will be sprinkled throughout the page, rather than crammed together in any one place. This is natural.
-
Make the copy a pleasure for humans to read. Yes...those keywords are in there, but they have been highlighted in a natural, non-robotic manner.
-
Once you've written the copy, read it through and craft a compelling title/headline for it, again, taking your keywords into proper consideration.
-
Run spellcheck and read the piece through at least twice before hitting publish. Weed out any typos, errors and awkward language before you go live.
-
Where appropriate, enhance the text copy with images, videos and other relevant tie-ins.
Hope this helps!
-
-
You got it!
Produce content that people can benefit from : )
-
Thanks
Okay so worry about quality not quantity
-
Not necessarily.. If your article gets no action and it's keyword density is perfect (if there is such a thing), it will not out rank (give more authority) an article that goes viral without perfect keyword density.
Remember Google does not like manipulations. The latest Panda update is designed to detect keyword stuffing and other unnatural on page factors.
Place your keywords where it makes sense for the user and in time your site will gain authority.
-
Thank your for responses
I have an idea in terms of writing an article . However people who add keyword density , LSI to their articles will rank better to the article which isn't heavily focused on keywords.
-
I always point people to Yahoo's style guide at http://styleguide.yahoo.com. It gives great advice for writing online and includes some pointers about good SEO that sounds natural and helps users.
-
For example you have a blog on XYZ, next time you find yourself searching google and have to spend a long time to consolidate useful information on a topic related to XYZ to get the answer you are looking for and you can see through Yahoo! Answers, forums etc people are also looking for that information, that can be a good topic to consolidate information on. Are Google is essentially a query response engine anything "How to XYZ", A guide to XYZ" etc. You need to think about what people really want to know about the topic, customer surveys can be a great starting point. SEOMoz does a great job at this, try and apply some of the ideas Rand & Co use to your industry. Once you have written your article run it through the On-Page Report Card in SEOMoz.
-
What I think is good or what you think is good doesn't really count. It's what people in the industry think is good. These days creating an article takes time and sometimes a team of people.
Step one research: What are relavent topics? Who has a real following (people who interact)? What are they currently talking about?
_Find related industry's topics that are trending. Find the social leaders for these industries. _
Step two add value: Do you agree with what they are talking about? Can you add something of value?
Read what the industry is currently all about. Add content to your blog that will educate or entertain these people.
Step three connect: Can you network with the industry leaders? Do these industry leaders have a google +/twitter/facebook. Where do these industry leaders hang out?
_Do whatever it takes to network. Buy the flowers, movie tickets, concert tickets. Find out who they really are and what they like. Build a relationship based on other things rather then business business business... _
**Please could someone point out what are the basic guidelines for writing good content for google & users ? **
_ "Give the people what they want and Google will give you to the people."_
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing shop content for desktop and mobile users
When arranging content on a shop category page I place a descriptive optimized opening paragraph of text above products. On desktop this shows both the opening text and the products above the fold (visible here https://www.scamblermusic.com/royalty-free-music-downloads/ - also shown on the screen grab below). The text may well be ignored by most visitors (who will likely be drawn straight to product images) but it still serves a purpose. dekstop.png When it comes to smaller mobile screens I have started to disable the opening paragraph of text (above the products) and instead place a copy of it below the products, (screen grab below). This keeps the optimized text on the page, but it means that mobile users instantly see products rather than having to scroll past text that they may see as inconvenient. mobile.png I'm conscious of the fact that Google indexes mobile content first, and it also doesn't like duplicate content. I therefore have three questions relating to this: Will moving the optimized text content below all the products to the bottom of the page devalue it (I understand important content should be as near to the top of page as possible)? Although the optimized paragraph of text only displays once on desktop (at the top of the page) and once on mobile (at the bottom of the page) it is actually visible twice in the source code - does this count as duplication, and could it therefore hurt the performance of the page in SERPs? If this practice does cause issues, is there an ideal way to optimize content on pages (especially shop category pages) that doesn't require mobile users to scroll through text before seeing products? Lastly, on topic optimized landing pages that feature product promotions such as this one - https://www.scamblermusic.com/royalty-free-music-downloads/music-licensing-scotland/ - I wonder if it is best to lead with an optimized text introduction above product images, or better to place the products right at the top of the page for immediate impact, then follow this with the content/article/blog post? Many thanks for any advice offered.
On-Page Optimization | | JCN-SBWD0 -
Duplicate Content - Blog Rewriting
I have a client who has requested a rewrite of 250 blog articles for his IT company. The blogs are dispersed on a variety of platforms: his own website's blog, a business innovation website, and an IT website. He wants to have each article optimised with keyword phrases and then posted onto his new website thrice weekly. All of this is in an effort to attract some potential customers to his new site and also to establish his company as a leader in its field. To what extent would I need to rewrite each article so as to avoid duplicating the content? Would there even be an issue if I did not rewrite the articles and merely optimised them with keywords? Would the articles need to be completely taken by all current publishers? Any advice would be greatly appreciated.
On-Page Optimization | | StoryScout0 -
How to check duplicate content with other website?
Hello, I guest that my website may be duplicate contents with other websites. Is this a important factor on SEO? and how to check and fix them? Thanks,
On-Page Optimization | | JohnHuynh1 -
How much content does Google Crawl on your site?
Hi, We've had a debate around the office where some people believe that Google only crawls the first 150-200 words on a page and some people believe that they priority content that is above the fold and other people believe that all content has the same priority. Can you help us? Thanks,
On-Page Optimization | | mdorville
Matt0 -
Duplicate Content - Potential Issue.
Hello, here we go again, If I write an article somewhere, lets say Squidoo for instance, then post it to my blog on my website will google see this as duplicate content and probably credit Squidoo for it or is there soemthing I can do to prevent this, maybe a linkk back to Squidoo from my website or a dontfollow on my website? Im not sure so any help here would be great, Also If I use other peoples material in my blog and link back to them, obviously I dont want the credit for the original material I am simply collating some of this on my blog for others to have a specific library if you like. Is this going to damage my websites reputation? Thanks again peeps. Craig Fenton IT
On-Page Optimization | | craigyboy0 -
Duplicate content and the Moz bot
Hi Does our little friend at SEOmoz follow the same rules as the search engine bots when he crawls my site? He has sent thousands of errors back to me with duplicate content issues, but I thought I had removed these with nofollow etc. Can you advise please.
On-Page Optimization | | JamieHibbert0 -
Duplicate content issue in SEOmoz campaign.
Hi, We are running a campaign for a website in SEOmoz. We get a dup content issue warning: http://www.oursite.com and http://www.oursite.com/ are being seen as 2 different urls. Only difference among 2 urls is the trailing slash at the end of the second url. Why is this happening? I was aware of www vs non www but never heard of an issue related to the slash. Thanks for your help!
On-Page Optimization | | gerardoH1 -
Split testing and dupe content
Hi Everyone, good to be here. I'd like to do split testing in Adwords, currently with a clients site we are selling from a normal site with navigation. The site has about 5 specific products, I want to dupe one of the products and create a funnel without navigation distractions right to checkout. Then A/B test the same product pages in Adwords, one with nav and one without. Will the dupe content be ignored do you think? I'm only slightly concerned as the product pages rank well at the moment.
On-Page Optimization | | eonicWeb0