How do you use anchor text post Penguin?
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I have a client with several businesses within the same industry - Each of these businesses have their own websites.
So, I have a few questions with this in mnd:
**When using anchor text (exact keyword phrases) on his website pages, how many links are safe to use per page? And if I want to interlink between his businesses, is it better to use exact keyword phrases to link or just a straight URL link for those other businesses?
**When guest blogging or using an external blog of our creation, is it best to use exact keyword phrases (and how many) or URL links?
I want to make sure I am not over linking - help?
thanks a lot
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Hello,
So when building links, I should not worry about backlinks to inner pages, and try to concentrate on building to my category & homepage?
Also Is it typical for a homepage to have the majority of links? Or should it be spread as evenly as possible?
Thanks!
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Post penguin i focus building trust and authority in the domain as a whole, rather than trying to build backlinks to each individual page with targeted anchor text. That's not to say that getting links to your internal pages isn't important. Having a good internal structure and linking will take the load off requiring alot of external links to rank.
In short, I get links to the homepage and categories using branded anchor text ..and let the internal pages attract links on their own.
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