Optimising a page for multiple keywords
-
I remember reading a question a while back about seo for a page targetting multiple keywords but I'm blowed if I can find it now....
I have a page which is optimised for one phrase and want to add 5-6 phrases/keywords... obviously I can't stuff the all the keywords in the page title or the header 1 tag. So I have written the content to mention the other keywords trouble is not wanting to compromise the quality of the page so of the keywords/phrases I have only been able to use once in the content. I assumed as the phrases are all on the same topic/area that this should not really matter.
Apart from link building with the correct anchor text is there anything else I should be doing?
The other option is to create custom pages for the keyword but again I am not keen on this idea....
Any suggestions?
-
Cool thanks for this - I tried searching the SEOMoz site but could not find these.
I will see how things go.
-
Hey,
Both of these are a good read:
http://www.seomoz.org/blog/targeting-multiple-keywords-vs-singular-keyword-focus
http://www.seomoz.org/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page
In a nutshell though, there are no hard and fast answers and it depends on the keyword.
Some basic rules we work with
-
if it's a highly competative keyword, single page is best
-
if several keywords indicate the same user (searcher) intent and they are moderate competive then they are a good set for a single page
Really, if you look at some of the results that get returned in good positions, more and more we see pages that are not targeting the exact phrase you searched but Google understands the intent and returns the best result even if that is for a similar phrase.
This is also a good read in relation to the copywriting process:
http://www.highrankings.com/matt-cutts-seo-copy-339
Really, in 2012 and beyond, we don't want to be forced to write crippled copy to force our keywords in. Google should (and does) understand that for people to write better content, they have to be freed of the requirement to do stupid things to work keywords in to copy.
I would do some searching around those keywords, group them by intent and check the difficulty of each and see what comes up and use that to help guide your hand. If you can get several keywords on one kick-ass page then you only have one page to promote!
Hope that helps!
Marcus -
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having Multiple Similar Topic pages hurt my ranking?
Hi, We have an ecommerce store and currently have topic pages setup for each category/location combination, each topic page lists relevant products available for sale, so for example Most Popular Birthday Party products in UK
Intermediate & Advanced SEO | | cmavroudisyahoocom
Most Popular Birthday Party products in London
Most Popular Birthday Party products in Manchester We are now looking at ways of capitalising on longtail keyword searches and a potential solution is to expand the number of Topic Pages/Location combinations so for example Most Popular Birthday Party products in UK
Cheapest Birthday Party products in UK
Birthday Party products for small groups in UK
Birthday Party products for large groups in UK
Children Birthday Party products for in UK
etc In general would this be a positive or negative thing to do for our site to give each longtail keyword its own dedicated topic page (given that our crawl budget is not necessarily high). Or should we just try to add longtail keyword to the original topic page itself and make that one rank better? Thanks0 -
Is it ok to repeat a (focus) keyword used on a previous page, on a new page?
I am cataloguing the pages on our website in terms of which focus keyword has been used with the page. I've noticed that some pages repeated the same keyword / term. I've heard that it's not really good practice, as it's like telling google conflicting information, as the pages with the same keywords will be competing against each other. Is this correct information? If so, is the alternative to use various long-winded keywords instead? If not, meaning it's ok to repeat the keyword on different pages, is there a maximum recommended number of times that we want to repeat the word? Still new-ish to SEO, so any help is much appreciated! V.
Intermediate & Advanced SEO | | Vitzz1 -
Base copy on 1 page, then adding a bit more for another page - potential duplicate content. What to do?
Hi all, We're creating a section for a client that is based on road trips - for example, New York to Toronto. We have a 3 day trip, a 5 day trip, a 7 day trip and a 10 day trip. The 3 day trip is the base, and then for the 5 day trip, we add another couple of stops, for the 7 day trip, we add a couple more stops and then for the 10 day trip, there might be two or three times the number of stops of the initial 3 day trip. However, the base content is similar - you start at New York, you finish in Toronto, you likely go through Niagara on all trips. It's not exact duplicate content, but it's similar content. I'm not sure how to look after it? The thoughts we have are:1) Use canonical tags 3,5,7 day trips to the 10 day trip.
Intermediate & Advanced SEO | | digitalhothouse
2) It's not exactly duplicate content, so just go with the content as it is We don't want to get hit by any penalty for duplicate content so just want to work out what you guys think is the best way to go about this. Thanks in advance!0 -
Keyword not ranking but keyword within a phrase is?
Hi Guys, Google is not indexing the keyword ‘e liquid’ for www.cloudstix.com/e-liquid and it's driving me insane. I cannot understand why, can anyone please shed any light! -On page we have used variations e liquid, e-liquid, eliquid. -The e-liquid product pages are canonicaled to www.cloudstix.com/e-liquid. -3 other pages regarding e liquid were 301 redirected to the page passing good authority. I did this as I believed these pages conflicted as they seemed to target e-liquid. -‘e-liquid’ is being used as an anchor throughout the website pointing to www.cloudstix.com/e-liquid. -The ‘e liquid’ page has generally good authority PA 22, DA26. -The website has good anchor text linking to the site, all relative and e liquid related, along with brand links. Currently the keyword ‘e liquid’ brings up the home page www.cloudstix.com ranked 100+. What’s strange is the other terms relating to 'e liquid' bring up www.cloudstix.com/e-liquid for example: ‘e liquid uk’ ‘the best e liquid’ and ‘e liquid cloudstix’. Any ideas on what the problem may be. Would appreciate any advice on this. Thanks guys! Liam
Intermediate & Advanced SEO | | One2OneDigital0 -
Page 1 Reached, Further Page Improvements and What Next ?
Moz, I have a particularly tricky competitive keyword that i have finally climbed our website to the 10th position of page 1, i am particularly pleased about this as all of the website and content is German which i have little understanding of and i have little support on this, I am pleased with the content and layout of the page and i am monitoring all Google Analytics values very closely, as well as the SERP positions, So as far as further progression with this page and hopefully climbing further up page 1, where do you think i should focus my efforts ? Page Speed optimization?, Building links to this page ?, blogging on this topic (with links) , Mobile responsive design (More difficult), further improvements to pages and content linked from this page ? Further improvements to the website in general?,further effort on tracking visitors and user experience monitoring (Like setting up Crazyegg or something?) Any other ideas would be greatly appreciated, Thanks all, James
Intermediate & Advanced SEO | | Antony_Towle0 -
Will multiple domains from the same company rank for the same keyword search?
I'm trying to convince people that we need good marketing reasons for starting multiple domains, as it will be more difficult to rank multiple sites. Does anyone know if Google actively discourages multiple domains from the same company appearing in the search results for the same keyword? We are creating a separate content website which is related to an existing company website. Would you agree that is best to have these sites on one domain with the content site on a sub-domain perhaps? I'm worried about duplication of effort and cross-keyword targeting in particular. These sites would not have duplicate content.
Intermediate & Advanced SEO | | RG_SEO0 -
How to associate content on one page to another page
Hi all, I would like associate content on "Page A" with "Page B". The content is not the same, but we want to tell Google it should be associated. Is there an easy way to do this?
Intermediate & Advanced SEO | | Viewpoints1 -
Multiple blogs for seo
I have signed up for some rather expensive lawyer directories that have very high domain PR, 's of 6 or 7 . Some of these allow you to make blog posts or articles on their site which should be good for SEO because of the high domain PR. I understand that if I do a lot of posts on one of these blogs with links back to my site, I should rapidly reach the point of diminishing returns because they are all coming from the same domain. Therefore, I plan to mix up my blo posts betwee several of these sites and also rewrite them and post them on my own site's blog. My question is this, if I post on any of these sites and I link back to internal pages of my site, and not to the home page, does this offset the "diminishing returns" factor? Paul
Intermediate & Advanced SEO | | diogenes0