Adwords Keyword Quality Score changes when keyword is paused
-
Today I was pausing a bunch of low quality score keywords for a client, the thing is, once I paused the keywords, the quality score would immediately change.
For example, a number of keywords that had a QS of 3 while they were running, immediately changed to 1 once paused. Out of curiosity I un-paused one of them and it remained at 1.
Has anyone else experienced this and/or have an explanation?
Cheers
-
I've noticed the same thing, while the initial 'insta-change' may be alarming, when you check back just a few mins later the QS adjusts.
-
David, I've been noticing this "insta change" QS as well. This is a recent change. It occurs both when you pause a keyword, and also when you change a bid at the keyword level. It also occurs on any keyword with any QS, like even 7 or higher.
While it is disconcerting I don't think it is the actual QS. As Justin notes, wait a few minutes, go back and check and you will see that the QS changes back.
They've definitely made some weird change to their algo. I find it quite annoying. Hopefully someone will realize what poor user experience this is for us, and roll back this change.
-
Hi David--
Exactly the same thing just happened to me this morning - I had never seen it before. Then, I just went back & took a look again, the QS's were back to 3/10 on the paused keywords. Maybe some glitch in AdWords?
-
The Quality Score is calculated every time when you make something with it. For example try to put to different ad group in same campign usually it gets higher score for a while. But it is not a real quality score. The real QS is calculated on base of impression and CTR.
The best what you can do is to not care about things like you mentioned - anyway almost everything which is under QS 5 in specific ad group is useless.
It is better idea to find for that keyword better landing page more structualized campaign/adgroup and write more accurate and relevant ad text.
Hopes it will help you
Best regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Approximate costs of keywords in Google AdWords
Just wondering if anyone has any suggestions about how to go about getting some approximate costs for keywords through Google Adwords to assist my SEO efforts. I don't want to open an AdWords account, just looking for costs. If the pricing is too high then the opened account was a waste of time. So if anyone has any resources to find out this information, that would be great! Thanks in advance!
Paid Search Marketing | | MainstreamMktg0 -
How would changing every title tag on your site at once affect SEO?
We are moving our website to a new CMS, and working with a vendor who would like to change the title tags from the current format to a breadcrumb structure. Our fear is that this may negatively impact the current optimization efforts in place. Our current title tags are a mixed bag of good, bad and neutral, but some have been optimized for best practices. Does anyone have any insight on the effect we would see if everything were changed at once, or any suggestions on how we could test this before we launch the "new" site? Thanks!
Paid Search Marketing | | cparedes1 -
Is there a tool that can use measure and improve the quality score of my PPC landing pages?
Hey guys, I'm trying to improve the quality score for a few of my PPC landing pages. Does any one know a Tool that can help me in the process. Something kind of like the "on page grader" but for quality score. Thanks
Paid Search Marketing | | Felip30 -
Negative Keyword Help
I am working on compiling a list of both broad and phrase-matched negative keywords for my AdWords campaigns, but I feel like I am encountering a problem. We offer payment gateway services and business owners often search terms including online payment gateway, Internet payment gateway, credit card payment gateway, etc to see our ads. However, we have been getting bad leads from consumers searching for terms such as online payment, online payments, online bill pay, and various other phrases regarding consumers paying their bills online. We work specifically with business owners who want to accept payments and NOT consumers who want to make payments. Here is my dilemma: If I have "online payment gateway" or [online payment gateway] as keywords as well as "online payment" or "online payments" as negative keywords, then I will be blocking business owners from seeing my ads when they search the term online payment gateway. Correct? Is there any way to get around this? Am I wrong?
Paid Search Marketing | | Instabill0 -
PPC/Adwords in China
I am trying to understand the challenges of running PPC in China. If anyone has any experience with adwords/Baidu/Alibaba I would really appreciate them sharing. I was having a hard time locating the specific polices in Adwords help. Any help is much appreciated. Thanks!
Paid Search Marketing | | JerrodDavid0 -
How to set up Adwords Account for Keyword Research
Hello, At the advice of some knowledgable people around here, we are setting up a $200-$300 Adwords campaign to determine keyword research. Our site is already doing well but we want to make sure we are targeting all the appropriate terms. What do we need to keep in mind in setting up this campaign. I assume we would do some broad match terms with a bunch of negative matching. Thanks!
Paid Search Marketing | | BobGW0 -
Google Adwords Clicks v.s. Google Analytics Visits
Hi Guys, This question has been asked several times before but after doing some research, I haven't really found the right solution and/or explanation. I'm currently seeing a 30-50% discrepancy in Adwords Clicks and Analytics Visits, where there are more clicks than visits in most situations. E.g. 74,127 clicks v.s. 46,845 visits (34 add-to-carts, 67 initiated orders, and a revenue of $12,000). Can anybody in the forum help explain this? Thank you, Jurgen P.S. I've also looked at all the tracking codes and everything seems to be alright, I've checked if any internal redirects are stripping off parameters but to no avail. Lastly, I'm not sure if this is a behavioral issue here in SEA--will first click (Adwords) and last click attribution (Analytics) be the only explanation? P.S.S. I'm seeing the same discrepancies with Facebook ads and Analytics.
Paid Search Marketing | | JurgenEstanislao0 -
Adwords Confusion - Where are these clicks coming from?
Ok, I posted two images showing that my Google Adwords search settings are to receive clicks only from google's search engine, as we are doing testing on keyword behavior with a few specific keywords. The second image will show that we have somehow 7 total search clicks, but not for any of our specific keywords. I'm confused. . . and hungry. . . I'm 'confungry'. 😉 jk any thoughts are welcomed. search-1.jpg search-2.jpg
Paid Search Marketing | | JerDoggMckoy0