Landing Pages
-
Howdy Guys,
We currently have around 19 landing pages that are near enough identical for each make of car.
The content on each page isn't identical but you can tell its a template.
Do you think we should change this and just target models instead of makes.
Thanks,
Scott
-
I think this is borderline and the kind of thing Panda hit in some cases. While the pages aren't true duplicates, they do appear a bit thin - they're basically the same content with a few brand-related keywords swapped out. It really comes down to scope, though - if you spun out 100s or 1000s of these, you could really dilute your index and even creep into potential Panda penalty territory.
With about 600 pages in the index, though, and these accounting for only 19 of them, it seems like your risk is pretty low. It would be great to build out the content and make it more unique, but I don't think you're in any immediate danger. You don't want to NOINDEX or block these pages somehow, because I assume you're trying to get some mileage out of the long-tail keywords. My best advice is to try to beef them up and don't spin out too many variants (100+ of these pages with a 600 page site would be dangerous).
-
Hi Scott,
I'm not an expert on Panda but from what I personally have gathered is most of the sites hit were ones involved in some form or another with link exchanges, or "bad" paid seo services. The paid services usually used some severally black hat tricks to get immediate results, get their money and run. Duplicate content is something to worry about but using a template is not going to cause any problem unless you are dynamically creating content based on every possible keyword, resulting in millions of pages with very little differences.
As far gathering the long tail keywords.. I have used Google Ad Words, keyword suggestion tool. Type in some broad keywords, and let them suggest some keywords play with the filtering settings and see what keywords are the most appropriate for your market that also have the best traffic, then optimize for those.
The keyword suggestion tool is located in Google Ad Words > Tools & Analysis > Keyword Tool
Hope this helps
Don
-
Great reply Don!
The main reason to ask the question really is for general knowledge.
Our main site was hit pretty hard in the penguin update back in April and we have been removing links and completing overhauling our website to try and get out of the penalty.
We / I was just checking this couldn't be effecting the panda update neither.
We are thinking of targeting the models slightly more though like "bwm 3 series warranty"
How do you fully test long tail keywords...
-
Hi Scott,
I will comment on the template part first. There is no problem with using a template, most websites do. I looked at your site, the content on each page is different enough not to warrant any concern.
I do wonder why you asked the question other then that, are your worried about Google Ad Ratings, or just keyword optimization or just general seo?
Overall I will just add this, if you're trying to rank in the top SERP's for YMM (Year / Make / Model) you may have trouble because those are hugely contested keywords. And your service really isn't something that "most" people would expect to see when searching for their YMM. However, it is something they may want to see if they search for YMM + warranty or extended warranty. Which is why I would suggest evaluating the long-tail keywords and seeing if I can get those to rank first.
Hope that helps,
Don
-
Hi again Scott,
I would emphasize more the car´s brand but since there is no need to navigate trough those landings to select your brand, template usage its fine.
Kind regards
-
When I say they are the same template, here is an example:
Let me know what you think of the above.
-
Hi Scott:
Does those landing pages have correlations with ecach other? Users should navigate trough one or more of those landing pages to buy the product? If so, i would highly recommend to customize every template to the product in question. If not, there is no problem for using the same template IMO.
Kind regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Optimization Error
Hi, I am trying to track a page optimization feature for one of my project, https://shinaweb.com but i keep getting this below error: "PAGE OPTIMIZATION ERROR
On-Page Optimization | | shinawebnavid
There was a problem loading this page. Please make sure the page is loading properly and that our user-agent, rogerbot, is not blocked from accessing this page." I checked robots.txt file, it all looks fine. Not sure what is the problem? Is it a problem with Moz or the website?0 -
Which is better? One dynamically optimised page, or lots of optimised pages?
For the purpose of simplicity, we have 5 main categories in the site - let's call them A, B, C, D, E. Each of these categories have sub-category pages e.g. A1, A2, A3. The main area of the site consists of these category and sub-category pages. But as each product comes in different woods, it's useful for customers to see all the product that come in a particular wood, e.g. walnut. So many years ago we created 'woods' pages. These pages replicate the categories & sub-categories but only show what is available in that particular wood. And of course - they're optimised much better for that wood. All well and good, until recently, these specialist page seem to have dropped through the floor in Google. Could be temporary, I don't know, and it's only a fortnight - but I'm worried. Now, because the site is dynamic, we could do things differently. We could still have landing pages for each wood, but of spinning off to their own optimised specific wood sub-category page, they could instead link to the primary sub-category page with a ?search filter in the URL. This way, the customer is still getting to see what they want. Which is better? One page per sub-category? Dynamically filtered by search. Or lots of specific sub-category pages? I guess at the heart of this question is? Does having lots of specific sub-category pages lead to a large overlap of duplicate content, and is it better keeping that authority juice on a single page? Even if the URL changes (with a query in the URL) to enable whatever filtering we need to do.
On-Page Optimization | | pulcinella2uk0 -
On page SEO Strategy / What pages to use?
What is the best page to use for targeting your hard to rank keywords? The keyword phrases in question here are "Acrylic Tank Manufacturing", "Custom Aquariums", & "Acrylic Aquariums" As of right now we have created 3 separate pages for each one of these keyword phrases. http://seaquaticaquariums.com/custom-aquariums for "Custom Aquariums" http://www.seaquaticaquariums.com/custom-aquariums/acrylic-aquariums/ for "Acrylic Aquariums" http://www.seaquaticaquariums.com/services/acrylic-tank-manufacturing/ for "Acrylic Tank Manufacturing" Or are we better of using the home page http://www.seaquaticaquariums.com/ for the our main hard to rank for terms. Generally speaking I would think more people will link to our home page.
On-Page Optimization | | SeaQuatic0 -
Pagination for product page reviews
Hi, I am looking to add pagination on product pages (they have lots of reviews on the page). I am considering using rel="next/prev, to connect the series of review pages to the main product page. I unfortunately don't have a view-all page for these reviews or the option to get one - the reviews refresh on the same product page (by clicking whatever number page of reviews). This means each page has the exact same description content and everything else, but with different reviews. In this case is rel=next a good option? The format currently would be: On example.com/product link rel="next" href="http://example.com/product?review-p2" On example.com/product?review-p2 link rel="prev" href="http://example.com/product, link rel="next" href="http://example.com/product?review-p3 etc. Would this be a good format for product page reviews? I see rel=nextprev commonly used on ecommerce category/list pages but not really on the paginated reviews on product pages, so I thought I would see if anyone has advice on how best to solve this. I'm also wondering if it would be best to not combine this with a canonical tag on all the different review pages pointing to the product page, seeing as the reviews are actually different (despite the rest of the content being identical). I am hoping to pick up longer tail traffic from this, I figure by connecting the pages and not using canonicals that this way I could get more traffic from the phrases used in the reviews. By leaving out the canonicals, is it possible a user searching for phrases that might be deeper in the series, to land on, say, ?review-p4? Any thoughts if this would drive more traffic? Thanks!.
On-Page Optimization | | pikka0 -
Help with the indexation of my page
Hi all, I have a problem with my website. When writing site:www.pinesapiensa.com there're no pages indexed although the webmaster tools tells me that the sitemap file has been processed in 13 May and the number of indexed paged are 21. ¿What could be happening? I have to mention that there are two domains "www.piensapiensa.es" and "www.piensapiensa.com" addressing the same website and there's a redirection from piensapiensa.com to piensapiensa.com but it doesn't work properly. Thanks
On-Page Optimization | | juanmiguelcr0 -
Should I use a Page Name variable after the ? for a dynamic web page
I'm converting for static to dynamic web pages. It appears that the page name is used for page ranking in the search engines. Will adding a Page Name variable help to increase our SEO. For example aspecialgift.com/subcat.php?PageName=GiftPage&ProductID=ABCDE. Does the page name variable make a difference?
On-Page Optimization | | NCBob0 -
Duplicate Page Content Issue
For one of our campaigns, we have 164 errors for Duplicate Page Content. We have a website where much of the same content lives in two different places on their website. The information needs to be accessible from both areas. What is the best way to tackle this problem? Is there anything that can be done so these pages are not competing against one another? If the only solution is to edit the content on one of the pages, how much of the content has to be different? Is there a certain percentage to go by? Here is an example of what I am referring to: 1.) http://www.valleyorthopedicassociates.com/services/foot-center/preventing-sprains-and-strains 2.) http://www.valleyorthopedicassociates.com/patient-resources/service/foot-and-ankle-center/preventing-sprains-and-strains
On-Page Optimization | | cmaseattle1 -
Page Length Rule of Thumb
Is there a rule of thumb from an SEO perspective on page length (there are obviously UX considerations)? Do Google and Bing ignore content beyond a certain length like with Page Titles? Thanks.
On-Page Optimization | | Mont0